Speaking of domestic prank videos, they originated in the early 2000s.
The first one with well-documented evidence and relatively large influence should be "Da Shi Ji".
The creator is Lu Xiaobao from Beijing TV Station. He is a member of the Municipal Performing Artists Association. At that time, in 2001, there was a party to be held at the end of the year.
Lu Xiaobao couldn't sing or dance, but he still had a program. He had an idea and used the equipment of the TV station to edit a short film "Da Shi Ji".
"A long, long time ago, one day, the wind was blowing, and there was a person who couldn't see the five fingers of the night..."
It uses clips such as "Taking Tiger Mountain by Wisdom", "Camel Xiangzi" and "Jing Ke Assassins the King of Qin" to review some major events that happened in that year. When the film was playing, the actors of these dramas, the old artists, were sitting in the audience.
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Lu Xiaobao said: "The seniors opened their eyes and seemed very happy to see their films being re-adapted - but I don't remember whether Chen Kaige sat in the audience."
"Da Shi Ji" quickly became popular on the Internet.
Immediately afterwards, there were two spoof videos, "Food" and "Family Separation in October", which were called the "Da Shi Ji" trilogy.
In fact, it doesn't matter at all. The latter two were produced by the CCTV News Commentary Department and screened internally at the annual meeting. The participants were all big names, including Chen Yu, Cui Yongyuan, Bai Yansong, etc.
According to the chronological order of production, these two films were before "Da Shi Ji", but because they were broadcast internally, it took two years for them to be released online, so they were ranked behind.
Therefore, the early spoof videos were basically produced by professionals, and ordinary people did not have such conditions - CCTV has always played tricks inside!
Then, there are "Murder Case Caused by a Steamed Bun" and "China Team Wins the World Cup".
With the rise of Tudou and Youku, as well as the emergence of Yi Xiaoxing, Qiang Shuangsha, Houshe Boys, etc., grassroots prank culture has become completely popular.
Let’s talk about the steamed buns.
Hu Ge used "Today's Statement" as a template to introduce the plot, and then the golden sentences frequently appeared: "Ring within a ring entertainment city", "Captain Sanada", "The central government has repeatedly issued orders not to default on arrears of wages to migrant workers"... and then added
Elements such as ghosts and beasts and homosexuality are still timeless today.
Nowadays, Hu Ge has foreign help. For example, the dubbing is better than the original version, and the overall effect is even more shocking, enough to shock netizens in 2005.
Online, the number of views has skyrocketed, and the bandwidth consumed by Maili’s video has once again made Yu Jiajia frightened.
Offline, people rush to tell each other and spread word of mouth.
In just 2 or 3 days, the steamed buns swept the entire Internet like a virus. Almost everyone was discussing this video, and the search volume on Baidu even exceeded that of "The Promise".
In addition to the novelty of this spoof, there is another more important factor, which is that everyone resonates with the perception of "The Promise".
"Let me tell you, it's better than "The Promise"! The story of "The Promise" has no logic. At least the steamed buns have a beginning and an end, and the logic is strict!"
"Oh my god, is this the strength of Maiwo Dabai? I've learned a lesson, I've learned a lesson!"
"I didn't want to see "The Promise", but because of the steamed buns, I became curious, so I bought a ticket and went to the cinema. I came back with a depressed look and watched the steamed buns again, and I couldn't help but want to shout: Don't deceive me!"
"Hahahahaha, you can throw away Sohu, Sina and so on. Being in the community for a year is not boring. You can understand all the big and small things. You can also have fun, have ideas, and buy things - it is the so-called home for netizens!
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"Entertainment aside, Lao Hu really understood "The Promise", so he complained at the end of the film: One steamed bun can hold a grudge for 20 years!
Based on this alone, the whole story is unconvincing and appears extremely absurd and ridiculous."
"Yes, yes, I was dumbfounded when I was watching the movie. It was so gaudy, but what you conveyed to me was sincerity and true love?"
Director Chen was fine in the early stage, but in the later stage he always made two mistakes: one was preaching to the audience, and the other was a big frame with a small core.
The frame of the film is too big, and as a result, it expounds a very small ideological core, like a cake with a big face and a filling as big as sesame seeds.
The most typical one is "The Legend of the Demon Cat".
Except for popcorn movies, such as Hollywood blockbusters, they show the carriage and horse racing just to make the audience happy, and they don't tell you any big principles, only the most basic principles of justice and ethics.
"The Promise" neither entertained the audience nor convinced the audience with its reasoning, so of course it would be criticized.
…………
Wuhan.
Da Dao Chen personally led the team, promoting one stop after another, and dragged his exhausted body back to the hotel in the evening. Chen Hong waited on him carefully and put a cup of tea in his hand.
"Hero" took 7 days to cross 100 million, and the final box office was 250 million; "House of Flying Daggers" took 10 days, and the final box office was 150 million.
"The Promise" also took 7 days to surpass 100 million, but after 7 days, the box office growth slowed down significantly, not as good as "Hero" in the same period, and the final box office is not expected to be ideal.
Nothing compared to Zhang Yimou, this is a thorn in the side.
The bad reputation is the second thorn in the side.
The third thorn in the side is the lack of confidence among overseas publishers.
You know, "The Promise" is determined to represent the mainland in the Oscar nomination for the best foreign language film, and it is called "Crossing the Olympics" in the circle. After Ang Lee won the Oscar for "Crouching Tiger, Hidden Dragon", competing for the Olympics has become the obsession of major mainland directors.
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But now overseas publishers tell themselves that there is not much hope.
Director Chen was extremely unhappy with all this. Chen Hong always kept a low profile and was talking coaxingly when an assistant from the team knocked on the door and came in. He hesitated to speak.
"If you have something to say, what does it look like to hesitate?"
"Well, there's a video parodying "The Promise" that's very popular online recently. Do you want to take a look?"
"Prank?"
Director Chen didn't quite understand these two words, so his assistant took a notebook, connected it to the hotel's broadband, and played the steamed buns.
He was a little confused at first, but as soon as the "Ring within a Ring Entertainment City" came out, his face darkened, and he became terrifyingly serious. After about a few minutes, he suddenly started slamming the table: "Turn it off! Turn it off!"
"What kind of dignity has it become? What kind of dignity has it become!"
He could still endure it before, but the steamed bun was like a hammer. The big hammer followed the small hammer, and the three thorns were smashed into his heart, breaking his defense instantly.
What makes him even more angry is that even if the media and film critics criticize, who do you think you are as a netizen?!
…………
The next day, the airport.
The "Promise" team showed up early and prepared to rush to the next promotional venue.
Unexpectedly, the reporters were earlier than them, and they seemed to be staying here all night. When they saw Director Chen, they rushed after him like crazy. Facing the media, he couldn't put on a bad face and tried to make a kind expression.
As a result, people asked: "Have you seen the steamed buns that are very popular on the Internet now?"
Being kind instantly turned into eating shit.
The reporter was reluctant and asked at a trot: "What do you think of steamed buns? What do you think of this kind of deconstruction? Are you confident about the Olympics? Can you estimate the final box office?"
Click!
Director Chen stopped, stood firm, and turned around.
"This goes beyond the scope of normal comments and opinions, and it not only hurts me, but also hurts everyone who has worked hard for "The Promise"!
We have already sued him! We must sue and resolve this issue to the end!