On January 1, 2006, Chinese farmers bid farewell to the 2,600-year-old "Naihuangliang", that is, the abolition of agricultural taxes.
Immediately following the 2nd, "Wulin Gaiden" was launched on CCTV 8.
The ratings were only 1.95% on the first day, but climbed to 4.26% on the second day, and reached 9.49% in the 10th day after the broadcast, becoming CCTV's highest-rated new-year drama in the same period.
After CCTV finished broadcasting one round, various local stations continued to broadcast it, completely detonating "Wulin Gaiden". Because this drama was so popular, it was even introduced to Taiwan. Unfortunately, the ratings were dismal. It is said that the audience could not understand the dialect in it.
In short, "Wulin Gaiden", like "Journey to the West", has become a kind of popular culture, and its audience is also those born in the 70s and 80s.
Five years later, in 2011, the movie version was released.
A not-so-excellent script easily earned over 100 million in box office. At that time, when over 100 million was considered a great achievement, Shang Jing, a sitcom director, was directly on par with Zhang Yimou, Chen Kaige, and Feng Xiaogang.
To this day, there are still fans who continue to look for the filming location of Tongfu Inn in the past - this is the power of emotion.
…………
Usually at the beginning of the new year, Yao Yuan calls everyone together to assign tasks for the new year.
It was the same this year, but after the conference, he found several departments to hold separate small meetings. At this moment, Wu Jun, Zheng Nanling and others gathered in the small conference room, watching Yao Yuan write and draw on the blackboard.
"The community is already too bloated, and we need to slowly reduce it. I have told you this idea for a long time. This year, I decided to make the music section independent first..."
He wrote five big characters: "Qianqian Music Box!"
"What is Music Box? It is a comprehensive music software. Its functions include browsing music websites, uploading songs, commenting, listening to songs online, and downloading songs.
In the past, due to network speed limitations, we had to download songs first. Now that broadband is becoming more and more popular, we need to transition to listening to songs online.
The form should also be simplified from a traditional web page to a small, convenient, and full-featured desktop program. For example, it used to be a voice recorder, but now it is an MP3."
"Old users will have opinions, especially those original online singers. They will feel like a big family in the community, and if they are separated, they will seem to be alone and no one wants them." Wu Jun said.
"Now Baidu has mp3 service, as well as Kugou, QQ Music, Kuwo Music, etc. There are more than a dozen companies with big names.
How do we stay ahead? It depends on the awareness of taking a step forward. We must transform to online listening to music, and would rather lose some old users.
I mentioned the idea of Qianqian Music Box to Brother Nanling very early, and he is already ready to go online at any time."
As soon as Yao Yuan finished speaking, someone else asked: "Music becoming independent means breaking away from the community system, so how can it survive? In other words, how can it make a profit?"
"Let's charge! We have a lot of song copyrights, and I think we can adopt a monthly subscription system."
"Forget it, the entire Internet is full of pirated copies now, who will pay to listen to your genuine version? You forgot about QQ Music, which launched a 10-yuan monthly wallet last year, but canceled it in frustration not long after."
"The key question is, when will users pay for genuine music?"
"Then we have to consider the positioning and usage scenarios of Qianqian Music Box..."
Tsk tsk!
Yao Yuan looked at the discussion among his men and was very pleased.
99 Company does not have as many industry elites as other companies. Although it has been working hard to introduce them in the past two years, most of them are ordinary people. Fortunately, through their tireless training, they have made significant progress overall.
So, before he could say it, Wu Jun thought of it first and said, "Can it be combined with MaiMai? Apply it in MaiMai space?"
"Yes, that's what I mean!"
Yao Yuan nodded and continued: "In the next stage, MaiMai Space will launch a membership model.
Crystal Noble: Two core permissions, listening to music without ads, and you can use the background music function in MaiMai Space, with a monthly subscription of 10 yuan.
Platinum aristocrats have four core permissions, decorate Maimai space, purchase special dressing props at a discount, expand photo album capacity, expand the number of family members, and the monthly subscription is the same 10 yuan.
In addition to the Mai Mai Show opened last year, there are a total of three fee-based items."
Wu Jun is excited. QQ Show has proven how profitable this kind of value-added project is, and MaiMai's model is definitely not bad, and will even be more profitable.
"When do we start?"
"It depends on your promotion. If the monthly active users of Maimai Space reach 20 million, I will approve it to go online!"
"good!"
Wu Jun immediately issued a military order.
After a meeting in the morning, another meeting was held in the afternoon, which was changed to the game department. Gu Jiaming led a group of people to receive business training from Boss Yao.
"How are you thinking about "Wulin Gaiden"?"
"Everything goes well, we can test it within the year."
"Okay, I have called you here today because I have a new task. I am going to set up a new team in the game department to be responsible for the development of social games and to serve the community."
Yao Yuan called his name and asked: "Gu Jiaming, what is a social game?"
"Either I find someone to PK, or I get PKed by someone!"
Gu Jiaming, who has experienced "The Legend of Jianghu", responded without hesitation: "The key is interaction. The mode of interaction is to attack each other, rob each other, you come and I go... instead of me giving you likes, you giving me likes."
, that’s not called a social game, that’s called hooking up.”
"Hahaha! Yes, aggressive interactions are interesting. This is the essence of social games."
Yao Yuan listened happily and said: "Maiwo Community can't do any tricks anymore. It's just there. It will increase the number of users as the number of netizens grows. We don't need to worry too much."
In other words, a bottleneck has been reached.
Then we have to look for new growth points, which are social games. It can be said that you shoulder a heavy responsibility!"
"I have some ideas for your reference. I went to a New Year's Eve party a few days ago. When I arrived, there was no parking space. I walked around a few times before I found one. When I was about to go in, I was overtaken by a guy who had been lying in wait for a long time..."
Yao Yuan opened his mouth to make it up and said: "So I have a sudden inspiration, can I make it into a small game?
For example, I start a seven-hand Alto with four parking spaces for each person. If I park the car in a friend's parking space, I can get different amounts of money depending on the length of time.
If a friend finds my car, he can post a note and collect the money I deserve..."
Gu Jiaming was about to continue listening, but he stopped talking and said hurriedly: "Mr. Yao, what next?"
"No, that's all I can think of. I'll leave the rest to you."
Yao Yuan didn't want to take over everything, so he only gave some hints: "There are two key points in this little game. The interactive mode is to grab parking spaces and post stickers, and the core value is money.
This is a game where money is the soul, so don’t go in the wrong direction.”
"..."
Gu Jiaming pondered for a moment, nodded and said: "I understand, I will come up with a plan as quickly as possible."
"That's good, you can go back first."
Everyone dispersed.
Yao Yuan picked up the cup and took a sip of water. Does mentioning interactive games mean stealing food?
Of course not. Nowadays, the number of Internet users is relatively small. Although broadband is expanding, there is still a gap. It is a waste to take out stolen food. Let's warm it up by grabbing parking spaces first.