In a conference room called "Guangmingding", Lao Ma has been leaning on a leather chair for some time.
As we all know, he is a deep fan of martial arts, and his generals all have fancy names, calling themselves "Feng Qingyang". There is also a handwritten letter on the wall that Jin Yong gave when he participated in the "West Lake Sword Discussion" - Linyuan Xianyu, it is better to retreat and get married.
net.
He didn't know how long the six major sects had been besieging Guangmingding and how much effort they had expended, but in the Internet age, he suddenly felt like he was under siege.
The computer in front of me entered screen saver mode, covering up the agitated Taobao community.
After deleting 400 pages of speeches and even closing down a few of the most popular shops, sellers have officially united. An ID called the "Shop Owners Alliance" is organizing a strike signature campaign, including:
“Starting from May 30, all cash in Alipay will be withdrawn;
The market strike will begin at 0:00 on June 1st. We will no longer log in to Want Want. Stores with less than 50 items will remove products from the store;
Stores with more than 50 items began to refuse to sell the goods and explained to buyers that the reason for not selling the goods was because they were 'to attract wealth'."
6,000 people have signed so far!
Taobao has 400,000 store owners and 6,000 people is nothing, but things cannot be viewed that way. This can be said to be an unprecedented crisis. If something goes wrong, the store owners may move.
"Oh, it's still too urgent!"
While Lao Ma was depressed, he was always thinking about a question: Why did he suffer so much resistance?
Yes, he did this just to make money, but now it seems that the main reason is that the method is wrong and there is no preparation in advance.
"Dong dong dong!"
"Please come in!"
As soon as the door opened, Taobao CEO Sun Tongyu came in.
Sun Tongyu graduated from Zhejiang Gongshang University in 1992 and worked in sales at an advertising company. His daily job was to sweep the building, knock on doors, and sell business...
It lasted three years.
One day, he came out to sell as usual, and then he joined a small company called "China Yellow Pages". He failed to do the business, but was recruited by the other party and became Jack Ma's subordinate, nicknamed "The God of Wealth."
Jack Ma's job number is 01, his wife's job number is 02, and Sun Tongyu's job number is 03, which shows their status.
Sun Tongyu not only changed jobs himself, but also brought his wife Peng Lei in. He ran Taobao for several years and made great contributions. However, in 2007, he was suddenly dismissed by Jack Ma and sent to study abroad.
The reason for the dismissal is unknown. Some say that he was superior to the master, some say that his ideas are inconsistent, and some say that he can't keep up...
In short, Sun Tongyu disappeared for a few years, and later became an investor and successfully invested in Pinduoduo. His wife Peng Lei, who was the former chairman of Ant Financial, made the couple extremely wealthy and is said to have moved to Singapore.
"God of Wealth, sit down!"
Lao Ma always called Hua Ning, a vigorous middle-aged man with a middle grade in full, and asked: "What are your ideas?"
"I have sent a press release to the media and arranged two interviews for you. The most important thing now is to express my attitude, reiterate that Taobao will be free for three years, and once again clarify the original intention of attracting wealth.
Although we are here to collect fees, we must never admit it to the outside world!"
"..."
Lao Ma rubbed his temples, nodded slowly, and said, "Is there anything else?"
"Recently, some people have been causing trouble in the community, fanning the flames, and sowing dissension. They are the ones who stirred up the mood of the shop owners. After our investigation, we found that some of the IPs came from Shanghai and some from Shenzhen..."
Before he finished speaking, Lao Ma suddenly became happy and said: "Ebay is in Shanghai and Tencent is in Shenzhen. Both of our good friends don't want to see us suffer... By the way, are there any in Beijing?"
"There are some, but not many. There are some all over the country."
"It seems that Maiwo is still clever!"
"You mean Yao Yuan also sent someone to do something wrong?"
"In e-commerce, he is not as good as us. In e-commerce, we are not as good as him. How could he miss this opportunity?"
Lao Ma sighed, not willing to let his fortune come to an end and wanted to give it a try, so he said: "Let's just adjust the bidding price and see the response."
"good!"
…………
"It's not as bad as imagined, it's all the opponents who are doing it! Within 48 hours of the launch of the bidding service, more than 50,000 sellers and more than 800,000 products participated. Currently, there are more than 80,000 sellers and more than 2 million products.
This is a pioneering work in the field of domestic e-commerce, but some people may not be able to accept it for a while just because it is new.”
Sun Tongyu said this in a press release sent to the media.
Jack Ma also accepted the interview and said: "We cannot, will never, and there is no need to break our commitments. The company's cash reserves can keep Taobao free for at least another 20 years.
There are currently 28 million products on Taobao. If the location of the product is determined based on the time when the product goes online, the probability of trading for the product later will be greatly reduced.
We hope to maintain normal market order through this service, and also want to help some shop owners increase their traffic, so that small shop owners can have a little gambling experience, which is not much different from other functions launched by Taobao..."
The two important figures speaking out and lowering prices at the same time cannot be said to add fuel to the fire, but basically make the shop owners even more disgusted.
Xiao bet Yiqing, your sister!
Why not eat minced meat???
The signature strike activity has expanded rapidly, with more and more dissatisfied shop owners, and the number of signatures has reached 40,000!
Reluctantly, Lao Ma ended up personally using the ID of "Feng Qingyang" and posted a post on the community - "Jack Ma: Talk about embracing change".
“Our original intentions are absolutely good!
There are problems in the communication between Taobao and sellers, such as deleting posts with excessive language, failing to provide explanations when launching products, etc... I sincerely apologize to everyone..."
But it's too late.
At this moment, Tencent's Paipai.com suddenly released a series of advertisements, and the words of the advertisements directly made me scold my mother.
"Heavy rain is coming and the ants are moving!"
"From now on, Paipai.com will be completely free for all individual sellers for at least three years, and no fees will be charged during this period!"
The homepage directly posted the "Taobao store owner's moving sign-in place" and the banner of "will continue to be free to the end", "recommendations will be given when moving, and big red envelopes will be given when opening"...
Immediately afterwards, Maiwo Mall also arrived:
"A small gamble makes you happy, but you are a stubborn duck with a tough mouth!"
"We don't stand up and stand up, we put quality first, we don't give free, but we welcome all kinds of clothing brands to move into new homes, whether they are large enterprises or small and medium-sized enterprises, as long as they import the credibility of the third-party e-commerce platform and meet the standards,
Get a gold recommendation spot, and the technical service fee will be reduced..."
The two of them have arrived home.
Lao Ma almost flipped the table: (╯°Д°)╯︵┻━┻
Maiwo and Paipai directly poached the company without covering it up. Netizens who don’t do much online shopping are also taking advantage of it. It’s so interesting. The rivalry between entrepreneurs is no less than that in the entertainment industry.
Maiwo has already occupied the first place in the market share in terms of 3C products. The next step was to expand its product categories. With Maiker Eslite as the foundation, it set its sights on clothing.
I just take this opportunity to prepare for the launch of [Clothing Channel].