"Yesterday was the day when more than 30,000 sellers on Taobao agreed to go on strike.
As agreed in advance, they removed the goods from the store, withdrew the remaining funds from Alipay, stopped using Wangwang, and refused to operate.
In a sports shoe store, the reporter saw that there were only 15 pairs of sports shoes left. The seller, Mr. Chen, said that there are usually 272 pairs of sports shoes in the store. These 15 pairs of sports shoes were left on the shelves because they could not be taken off the shelves for technical reasons...
…”
"Yesterday, Taobao held a referendum for its 20 million members. As of 9 o'clock last night, 76,723 people had voted.
Among them, 28,891 votes were in favor of 'continuously improving the recruitment of wealth and treasure, and retaining the recruitment of wealth and treasure', accounting for 38%. 47,832 votes were cast for 'currently not fully suitable for Taobao, canceling the recruitment of wealth and treasure', accounting for 62%.
The opposition has the upper hand, and the number of pages of comments under the poll has exceeded 700 pages..."
The referendum organized by Jack Ma attracted a lot of attention. For a while, they were discussing which party would win in the end, but ignored the essence of the problem: Taobao failed to charge!
This is a commonly used method in marketing.
Use one thing that is more conducive to communication to divert public attention from another thing.
The same goes for Taobao. Referendums are more interesting than analyzing issues. Who likes to read those serious professional articles?
Simplification and entertainment are the needs of the masses.
Jack Ma and Sun Tongyu have always been worried about the trolls coming to cause trouble, and indeed they have. From the moment the voting started, they discovered that someone was attacking the firewall, and a large number of IPs from Shanghai and Shenzhen voted in favor.
The effect is not big, because this is Taobao's home field, it doesn't matter how you vote, just change the data in the background.
But the one in the capital didn't move, which made Lao Ma couldn't help but murmur.
…………
The referendum continues.
Except for more than 70,000 people voting on the first day, growth has been slow since then.
It is said to be for 20 million members, but the buyers don’t care. Do you care whether the store owner charges or not? So they are just watching the excitement.
As for the 400,000 shopkeepers, they are also a silent majority. Just like there are hundreds of thousands of readers, most of them don't like to post articles and just read quietly.
This went on for 9 days.
Taobao's security department was facing a formidable enemy and knew that the opponent would definitely attack. Sure enough, the day before the voting deadline, the firewall came under an unprecedented fierce attack.
The place was busy and exhausted, and Maiwo, who had been silent all this time, suddenly spoke up.
Compared with eBay and Tencent’s methods, Maiwo is much gentler. A guy named Han Han posted an article in the community, which is less than 100 words in total:
"I occasionally buy things on Taobao. There has been a lot of commotion recently, so I went to join in the fun. Whether or not I charge a fee has nothing to do with me, so I voted in favor casually.
I am somewhat confident in my memory. There is no +1 for the yes vote, but +1 for the no vote.
From this I understand that Taobao’s referendum is just like their fake product.”
Who is Han Han?
After the dispute between Han and Bai, he was officially declared a god and became the idol of countless young people. The number of post views went straight to 100 million, ranking first on the entire network! There is no need for hot searches at all, he is a hot search himself.
This is also a common marketing tactic. Ask opinion leaders to speak out. Simply put, they are celebrities. A celebrity leading the charge is more effective than thousands of netizens.
After Han Han posted his post, several videos suddenly became popular on Maili, Tudou, 56 and other platforms.
The video "live" demonstrated how to vote in favor, but the result turned into a "no" vote. Everyone was filled with indignation and cursed "Taobao is committing fraud and deceiving public opinion. It is disguised as a referendum, but in fact it takes the opportunity to escape!"
"Let me tell you, there is no need to look at the number of votes. This thing can be changed at will in the background, and it will be no problem if it is changed to 100 million votes!"
"Taobao is about finding a place for yourself. If you fail to attract wealth, you still don't want to lose your dignity and want to escape unscathed!"
"How can I be sure? It's not clear. If the yes vote wins, and everyone agrees to attract wealth and keep it, Taobao will be unable to do it, so the no vote will definitely win!"
"Taobao wanted to charge fees in disguise, but I didn't expect the opposition to be so fierce. I was too scared to do it. It's that simple!"
Some truths must be explained thoroughly to the masses before they will understand.
Everyone said "Oh, so that's it!"
Those who went on strike were even more excited, preaching everywhere: "Brothers, we are not mantises trying to control the situation. Our strike is effective. This is the right we have fought for!"
"Taobao is rubbish and you want to deceive us just by voting!"
"It's just rubbish!"
"Rubbish!"
"The garbage has arrived!"
Snapped!
Lao Ma finally couldn't help but throw things, and even resisted the siege of Guangmingding, but he was stabbed in the end.
"Nonsense! Absolutely nonsense!"
"How dare they talk nonsense? Do they have evidence, just based on a few broken videos? I can do a hundred in a minute!"
Sun Tongyu sighed and said: "They have no evidence, and our technical staff are not that stupid, but they have convinced netizens. This ability to guide public opinion is the most terrifying."
"Mr. Sun!"
At this time, my subordinate came to report: "The shopkeepers' alliance requires us to explain the inside story of the voting, otherwise there will be further strikes!"
"Explain it!"
Sun Tongyu also swore and said: "What do those shop owners care about the inside story? They only care about the profits they can get, and they all pretend to be righteous!"
"I suddenly had a very familiar feeling. Last year, 99 attacked Tencent for plagiarism and it was like this. It was completely stigmatized. Now it's better. Taobao is really just like selling fakes, and its credibility is almost gone."
Lao Ma rubbed his temples, and after a while he made a decision: "We firmly deny the claims of vote manipulation, ask a notary to testify, and we must wait until the end of the vote. No matter what the outside world says, we must rely on the vote."
It means that we have been attacked indiscriminately by our opponents in order to stigmatize Taobao.
I sincerely apologize again and emphasize that the free service will remain unchanged for three years.
When the voting is over, we will immediately withdraw the money and treasures, refund all the fees, and unblock the store!"
"If this is the case, it will be difficult for us to do charging projects again, at least in the short term, and we will continue to lose money." Sun Tongyu said.
"I will think of other ways. The most important thing now is to restore Taobao's reputation."
Ma Yun waved his hand and motioned to Sun Tongyu to make arrangements. He felt a little dissatisfied for no reason. You are the CEO of Taobao, and you still need me to do things. What do you want me to do?
Sun Tongyu has made great contributions to the development of Taobao, but he is not enough when it comes to how to make profits.
Similar to Yao Yuan's sentiments, everyone has an upper limit. Entrepreneurial partners may not grow into high-level talents, and those who should be transferred to society must be transferred.
…………
After 10 days, voting closes.
No one cares about the result anymore, and they are all laughing at Taobao. Taobao, under great pressure, said, "We will respect any choice of users and officially cancel the recruitment of wealth!"
From launch to cancellation, it took exactly one month, which was shorter than Tesla’s administration.
The number of small and medium-sized enterprises and individual stores poached by Paipai.com and Maiwo is very impressive. In fact, Maiwo is fishing in troubled waters, and Paipai.com, which is also a C2C, is the serious enemy.
Fighting a business war is inherently a tug-of-war, expanding your advantage bit by bit until you win.
If you win with a bang, that's called a dump truck.
"Is what Han Han said true? Did he really vote?"
Yinyin is most curious about this.
"Fake."
"Then how did he agree?"
"He has tasted the sweetness of the Korean-White war and knows that participating in public events can gain popularity. This is called the traffic code. I gave him a chance to participate, why not agree?"
Yao Yuan did not bury anyone. At this stage, Han Han showed a strong interest in current affairs, education, medical care, industrial manufacturing, gang fights, roadside guardrail repair, etc., and expressed his opinions at any time.
Regardless of the nature, just the frequency, it's just like Hu Xijin.
Maiwo seems to have gained little benefit from this pull. In fact, the benefit is not poaching, but taking advantage of Taobao's chaotic period to sell T-shirts and canvas shoes.