He Xiaoyu came back from get off work, bought groceries, made some food, and then continued to work.
She is 26 years old and works as a customer service officer in a gaming company. The customer service staff must be on duty 24 hours a day. She often works the night shift at night until 12 o'clock, and then hands it over to her colleagues who take over.
It's hard work, but the game industry has made rapid progress in recent years, and a successful game can support a company. She has been working hard for several years, her income is okay, she has a small amount of savings, and her long-term goal is to buy a house.
The housing prices in Shanghai in 2006 were not yet disappointing.
He was said to be working the night shift, but most of the time he had nothing to do and was just idle. He Xiaoyu was operating the computer, turning his head to look at the TV from time to time. The opening credits of "The Legend of the Condor Heroes" were playing on the TV.
Zhang Liangying's full voice: "I am crazy about you in this life. My love is unparalleled in the world. If there is still a caring wanderer..."
Last year, Super Girl became famous all over the country, and He Xiaoyu inevitably fell into it, but she was chasing Li Yuchun, and she could only say that she was okay with Zhang Liangying.
There was a lot of excitement when the two of them switched to the company. Fortunately, the new owner is very capable and has resources one after another. As a fan, they are very satisfied.
As for this drama, He Xiaoyu pouted, except for Liu Yifei, she is useless.
Huang Xiaoming is old and oily, and he seems to have mixed up the generations with Liu Yifei... Oh, the one who plays Guo Xiang is also good, I forgot his name, he seems to have a square face.
"..."
In this way, I watched "The Legend of the Condor Heroes" half way through, and at a key point in the plot, the commercials started to click.
He Xiaoyu did not have any fluctuations because the advertisement was for idol Li Yuchun.
I saw Li Yuchun walking on the street wearing a T-shirt, jeans, and canvas shoes. As the street scene changed, his clothes were constantly changing, with various beautiful patterns and colors. The canvas shoes on his feet were changed back and forth, and finally he settled on a pair of ultra-high-definition shoes.
Handsome colorful patterns on the shoes.
"I don't blindly pursue big names. I speak for myself. I am Li Yuchun...I am Mike!"
He Xiaoyu saw this advertisement for the first time and immediately boarded Maimai.
When I voted for Supergirl, I registered with Maimai, and then formed a support group, which I have been using since then - because Maimai's group is free.
When I open the page, it shows:
Li Yuchun Support Club Shanghai 1 is full!
Li Yuchun Support Club Shanghai 2 is full!
…
Li Yuchun Support Club Shanghai 6,15022846!
Many people hate Li Yuchun, but in the entertainment industry that constantly breaks through the limits, he is a breath of fresh air. Fans do not argue with each other and are positive. They donate to charity every time their idol's birthday, and he has persisted for more than ten years.
He Xiaoyu joined the group and it was already being discussed.
“I want the same shoes as Chunchun!”
"I want too!"
"I went to check it out just now. It won't be online until two days later. That model only sells 10,000 pairs, and the pre-orders are gone."
"Ten thousand pairs are enough for what you are doing, stingy!"
"I also looked at it. The other styles are also very good. I couldn't help but buy two pairs and a bunch of clothes. Now I'm upset..."
These fans range from business elites to middle school students. People like He Xiaoyu are quite representative. They are financially independent and have certain spending power.
She is an online chat with no fixed base and dozens of accounts.
When I saw everyone mentioning it, I ran to Maiwo Mall, where the words "Damn duck has a tough mouth" hung on the homepage. I thought for a while: Oh, Taobao is having a scuffle these days when it comes to bidding rankings.
She didn't care about it, looked again and found a deal.
"59 yuan canvas shoes! Free shipping! Cash on delivery is supported! Try them on on the spot! Unconditional return!"
“Buy two T-shirts for 29 yuan and get one free!”
"Crazy summer, heat wave is coming!"
Li Yuchun's same style shoes have indeed been pre-ordered, but other styles are also good, including sky blue, dark blue, red, pink, orange, brown, black, white, plaid, patchwork patterns, etc., there are as many as twenty types, each
The species is divided into high-gang and low-gang.
Wow!
He Xiaoyu has never seen such a battle on Taobao. It is not in terms of quantity, but in a "concentrated" and "unified" presentation in front of consumers. There is no mess, just selling canvas shoes!
She made some comparisons unconsciously and found this to be very trouble-free.
Taobao is so confusing that every time I feel like I don’t know which one to choose.
She looked at them for a long time and saw that they were all beautiful, so she chose two pairs, a pair of red low-tops and a pair of plaid high-tops.
Then, she went to look at T-shirts, which were classified into more detailed categories, including solid colors, splicing, letter patterns, cartoon patterns, couple shirts...Buy two and get one free.
He Xiaoyu chose three items, including shoes, for a total of 176 yuan.
She doesn't think about anything, it's just an ordinary online purchase, and from the moment she takes the photo, the order is fed back to the backend in a timely manner and summarized in a processing center.
This center will analyze, to a certain extent, the shipment fluctuations of each item, logistics affordability, market demand, etc., and at the same time classify the orders in detail and present them on the staff's computers.
Yao Yuan hired Li Daxue from Tianji.com as the CTO (Chief Technology Officer) of the mall. Then he conspired with Xiong Xiaoge and hired a guy named Jiang Haidong to be responsible for building the supply chain system.
Historically, Jiang Haidong was supposed to join Amazon Joyo, and then was poached by JD.com. After leaving JD.com, he went to Vipshop... Now before he joined Joyo, he was directly snatched away by Yao Yuan with a high salary.
Yao Yuan has already stocked up on several high-level technical talents, which are enough for current use.
What he lacks the most is senior management talents. He can't always rely on Yu Jiajia, Liu Qiangdong, Sun Jun or the still young Cheng Wei, which will tire them to death.
So I've been looking for it.
Having said that, Meike Eslite’s goal is fast fashion, low prices, large styles and small quantities.
Taking ZARA as an example, the shortest product development cycle from demand research, creativity, planning, design, proofing, production, logistics to shelves is only 14 days.
More than 12,000-20,000 designs are launched every year, and new items are replaced twice a week on average, and clothing rarely stays for more than a month.
Some styles sell very well and are not replenished.
Because it is necessary for customers to have a feeling: I like a piece of clothing, but I hesitate, and it will be gone next time - it is also a means of hunger marketing.
But this is a situation where young people’s fashion concepts are more mature and there are many physical stores, so Max Eslite cannot do this.
When a product becomes popular, I take it off the shelves to cultivate customers' hunger psychology. This is not called marketing, it is called retardation - just starting out, the best way to increase sales is to increase sales.
Li Yuchun's shoes of the same style are not included. This is a limited edition.
In short, when Taobao was scolded for attracting wealth, Max Eslite launched 40 models (high-top and low-top) of canvas shoes, hundreds of T-shirts and shorts, and the discounts lasted throughout the summer.
Advertisements are bombarded in the media.
"Maike object" quickly became popular on the Internet, and netizens happily made various adaptations:
"Making music, doing digital
I'm like a movie maker, I'm a concert person
I am not a giant, I am Meizu
I am different, I’m MEIZU!”
"Love folk art, love cross talk
I love the sky-high prices, and I also love the 20-yuan Tianqiao Le
I'm not a master, nor am I a vulgar person
I am Guo Degang, I am not the mainstream!"
It may be sarcastic or humorous, but it is also warm and touching.
Sun Jun is a person with high market acumen. He saw a post that read: "I'm thinking about designing one for my dad and printing it on a T-shirt as a birthday gift. I feel a little ashamed."
After reading it, he decisively ordered: "Add 999 T-shirts with Maiguidi printed on them, using the 'post-80s' one. Find that netizen and we will give him the copyright fee!"
"Then how about opening a customization service, letting netizens design copywriting, and we help produce it?"
"No need!"
Sun Jun refused without thinking and said with a smile: "Chinese people are not good at expressing their emotions. The so-called customized service may receive some orders, but most people will definitely not consume it. The price/performance ratio is too low!"
"Then why do you still print a batch?" The subordinate was puzzled.
"We are in the fast fashion industry, and what we need is timeliness. Think about it, today Maiguite is very popular. Tomorrow or the day after tomorrow you open the mall and find that these clothes are new. How will you feel?"
"Fast fashion is also a concept that needs us to popularize it."