On May 10th, the Wealth and Treasures promotion will be launched online, and on the same day, the "Crazy Summer" promotion event of Max Eslite will begin.
On June 10th, Lucky Money came off the production line, exactly one month after Sun Juan’s T-shirts and canvas shoes were sold.
Last year, Maike Eslite made its debut thanks to the great discussion on aesthetics. However, it coincided with autumn and winter and avoided most consumers across the country, so its performance was not outstanding.
This year is different. It went on sale in May and is unrivaled in the B2C clothing field.
"Taobao respects members' choices and will officially cancel the recruitment of wealth at 12 o'clock in the evening, promising that it will be free for three years without changing..."
On the day Taobao made the announcement, Sun Juan paced nervously in the office.
He knew that the product was selling well, but before the detailed data came out, he still had a feeling of worrying about gains and losses. Because teams from Capital Today, Sequoia Capital, and Hillhouse Capital had already settled in Max Eslite and were doing due diligence.
Having watched the entire event, there is a high probability that an investment agreement will be formally reached after the event.
At present, the mall relies on the community. With the rapid growth of online shopping users, perhaps in the next two years, the mall will definitely become independent. Meike Eslite relies on the mall, has similar properties, and will become independent in the future.
And he is the leader!
"Mr. Sun!"
The subordinate knocked on the door, handed over the latest information with the remaining heat of the printer, and said: "All the data is out!"
"good!"
Sun Juan quickly took it and sat on the boss's chair. Then he felt that the light was not good, so he stood up and stood by the window to take a closer look.
The compiled data is very detailed, including which T-shirts and shoes sell best, where users spend the most, which places like which style, which style has the most negative reviews, etc...
Finally, the sales volume of this event is listed: "A total of 2.85 million T-shirts, jeans, and canvas shoes were sold, with an average of 95,000 orders placed every day, of which canvas shoes accounted for 40%, totaling 67.26 million yuan, and the total amount reached 140 million!
"
"call!"
Sun Juan let out a sigh of relief, which was slightly more than expected.
The task Yao Yuan gave him was to sell 200 million this year. It has only been half a year, so there is no problem in completing the task.
He sent the data to Yao Yuan, made another phone call, and then leaned back relaxedly on the boss's chair. This was exactly the challenge and passion he wanted, and it was more fun than working at Mengniu.
…………
"2.85 million pieces, 140 million!"
At Tencent headquarters, Brother Ma looked at the news released by Sun Juan. He couldn't say that he was relieved, he could only say that he was dismissive.
As of the first quarter, Paipai.com had 7 million users, and by the end of June, it had reached 10 million, with its C2C market share increasing by 14%! This kind of growth rate cannot be achieved by Taobao, eBay, and Maiwo.
This completely confirms the team’s idea. With QQ as the foundation, it is easy to attract traffic to Paipai.com.
Xiao Ma has not yet been severely beaten by e-commerce, and he is full of confidence in the prospects of Paipai. Even Lao Ma believes that this is a lifelong rival. Who is not afraid of QQ's user base?
That is to say, Yao Yuan was foresighted and worked hard to grab a piece of the pie.
But having said that, this time I teamed up with Yao Yuan to disgust Taobao. Xiao Ma was very happy and even learned a lot of moves. He was very envious of Yao Yuan's navy team.
Now that Taobao has withdrawn its campaign to attract wealth and give in, it also marks the end of the alliance.
"Will the person named Yao make a phone call?"
Xiao Ma thought so, and the next second he denied it, he would definitely not!
When grandson wants to cooperate, he comes to you politely. Once he doesn't need it anymore, he will definitely turn his back and be ruthless. When you think he is still an ally, he will bite you unexpectedly.
Brother Ma consciously saw through Yao Yuan and snorted softly.
"Dong dong dong!"
At this moment, someone knocked on the door and came in. It was a new face - a technical master hired by Tencent with a high salary, named Tang Daosheng.
He came back from the United States and is now responsible for improving the QQ space system.
"Version 4.0 is ready for release!"
"The biggest change is the introduction of full-screen mode. In the next version, I plan to make a space editor that allows users to design their own spaces and supports animation, audio and other multimedia..."
Tang Daosheng is very capable, and Brother Ma has absolute trust in him.
The biggest criticism of QQ space in the past was that the platform was too bad. Now it is gradually solved. From now on, no matter whether it is NetEase Paopao, MSN, or Maimai, it will be a total kill!
…………
By late June.
QQ Space has been updated to version 4.0, which can only be regarded as a small splash in the huge Internet wave. Except for Yao Yuan, who stares at Tencent like a crazy man, no one cares.
He saw the news, smiled and ignored it.
At the same time, Meike Eslite issued an announcement stating that it had reached an agreement with Capital Today, Sequoia China, and Hillhouse Capital to raise US$22 million and give up 20% of its shares.
We often see the term "unicorn".
Generally speaking, a company that has been established for no more than 10 years, has a valuation of more than 1 billion US dollars, and is not listed on the market is called a unicorn company.
Growth companies with a valuation of more than US$100 million and rapid development are called quasi-unicorn companies.
At present, there are only two companies with this model, one is Meike Eslite and the other is PPG Shirts.
PPG shirts only sold 80,000 pieces this year, at 99-200 yuan each. The performance was all boasted. It seemed to be brilliant for a while, but in fact it was all a bubble. In the end, it could not even afford advertising fees.
Because PPG makes business shirts, it is fundamentally wrong.
For a long time in China, there was no so-called "white-collar class", let alone the so-called "middle class". Making business shirts is ridiculous, the market is not big, and the real white-collar workers and the middle class will not look down on your 99 yuan.
money shirt.
Both founded last year, Max Eslite beats PPG and is a typical quasi-unicorn.
Since Makker Eslite is owned by the mall, the eggs have been financed, and the chickens naturally have to be fed.
It is always said that building a logistics system is expensive, and it is indeed expensive, but it is to the extent of comprehensive coverage and is for future development. From the perspective of "sufficient for the present", the cost is not as high as imagined.
For example, JD.com raised US$21 million in 2009 and used 70% of it to build logistics, which is about 100 million yuan.
What can these 100 million do?
Liu Qiangdong expanded the capacity of the warehousing centers in Beijing, Shanghai and Guangzhou to 90,000 square meters, and then opened distribution stations in 26 cities.
Yao Yuan has spent more than 500 million so far. With the current size of the mall, the logistics in Beijing, Shanghai and Guangzhou are already very complete, and more than 20 distribution stations have been opened. In addition, he has purchased land.
During the financial crisis in 2008, everyone had no money, and it was not until 2010 that things eased. Now in 2006, Yao Yuan naturally wants to quickly raise funds for the mall.
After raising 1 billion in the second round, I still have 56.79 shares, and IDG is the second largest shareholder.
Then comes the third round, and there will be a lot of bleeding. Those who dare to enter the market at this stage must be big capital, like Tiger Fund.
In short, after the financing of Meike Eslite was successful, Yao Yuan communicated with several shareholders and expressed his willingness to continue financing the mall - it would not work without financing, building logistics would be too expensive!
I dominate 3C products, and next is the [Clothing Channel], which also costs money...
Financing is inevitable. The more shareholders there are, the more things will happen, and it will also be a long period of negotiation and pulling.