With Han Sanping's status in the world, except for Zhou Yunfan, Wang Leilei and a bunch of young men, they basically don't have to talk to anyone else. Besides, 99 is an Internet person. In his opinion, if there is no relationship, making movies is just for fun.
The words were very harsh.
Yao Yuan didn't answer, and Yu Jiajia took charge of communication and said with a smile: "It's good to have your guarantee, four days is enough!"
"As long as you think it's enough."
We chatted briefly for a while.
Han Sanping looked at Zhou Yunfan's reputation and said "The Stone" was indeed good, but he didn't think it would make any waves. This has something to do with market demand. Nowadays, audiences go to cinemas just to watch blockbusters.
Even more than ten years later, mainstream movie viewing is still blockbusters, supplemented by some comedies, crime movies and the like.
…………
boom!
With a roar, the plane took off from Hongqiao Airport and returned to the capital.
Yao Yuan looked at today's newspaper and sighed: "Zidane becomes more and more demonic as he gets older, and he is still so fierce at the age of 34!"
"The condition is maintained well. The French team is completely different without him. The Brazilian coach is not good. Ronaldo, Ronaldinho, Kaká and Adriano are all wasted."
"The Brazilian defense is too old. When Henry scored, Carlos was actually tying his shoelaces..."
Yao Yuan and Shen Nanpeng were chatting about the World Cup, and a buddy next to him was eager to join the conversation. Socializing between men is so simple.
Unfortunately, Yao Yuan ignored him and only said: "I came to a film festival. How do you feel?"
"In just a few days, I have been fulfilling my mission and gained a lot."
Shen Nanpeng smiled and said: "I went to college in 1985 and went to the United States in 1989. I experienced the era of "Shaolin Temple" and "Xiyingmen". At that time, I felt that the actors and directors were all down-to-earth, but now they are very restless. …”
"Like that layer of oily foam that floats when making soup?"
"Well, this is very vivid."
Shen Nanpeng nodded and said: "I know something about Hollywood. They also like big productions, but all kinds of films are blooming. China seems to be still in its infancy, and it still relies on big productions to bring the audience back to the cinema. It is too backward... …”
He paused and then said: "But it's just because this is a good time. The operations inside can be very flexible, but everyone is ignorant and doesn't know how to play. Thank you for inviting me here. Entertainment Circle and Internet and Capital We are naturally compatible and destined to be together."
He also used the adjective "flexible".
"ha!"
Yao Yuan was also happy and extended his hand: "Happy cooperation!"
“A pleasure to work with!”
Shen Nanpeng believes that Yao Yuan is a smart man with a unique vision. He has laid out film and television stocks in advance to facilitate cutting leeks, as well as some, um, easy 404 operations...
I was only partially correct. Yao Yuan's intention to acquire Jiahe was really for greater space - to go overseas.
What really cuts the leeks is the wheat video.
…………
"Crazy Stone" debuted at the Shanghai Film Festival.
The money was not provided, and although the media and film critics praised it, the page was poor and only a few words were mentioned. The public did not like to pay attention to this kind of work without big-name stars.
Entering July.
"Stone" held two more screenings in Beijing and Chongqing, and more than a thousand viewers watched the movie. At the same time, communities and shopping malls conducted promotional activities:
Buy tickets and get discount coupons!
Buy a ticket and get a free T-shirt!
Draw and give away cash!
We have not yet established cooperative relationships with theaters, and the ticketing platform has not yet been established, so we will use a more primitive method: post your ticket stubs and receive red envelopes!
Simple and crude, but effective.
Some people come here to watch the movie, and some people come here to take advantage, but since they have bought the tickets, they definitely have to go in and take a look. The core of promotion is still the quality of the work.
Ever since, after "Stone" was released on the 7th, the first batch of audiences were satisfied. Liu Weiwei's online army was launched, and word-of-mouth spread quickly on the Internet.
“It can’t be summed up by simply imitating Guy Ritchie or multi-line narrative.
The several groups of characters in it are not just functional existences, but each character has a beginning and an end, has a distinct personality, sticks to the main line, laughs, and is close to life. This is very rare. In terms of grounding, stone is better than
A pipe is even better."
"The most valuable thing is that it doesn't treat the audience as fools. It's not the kind of movie that yells at the audience, 'Laugh, you laugh!', it's really funny."
"On my birthday, my friend invited the seven of us to lie down and watch it in the Vientiane City VIP Room. It was very luxurious and beautiful!"
"I just watched Xu Jinglei's "Dreams Come into Reality" and I was very depressed. Fortunately, I have Shitou. In terms of storytelling ability alone, there is a hundred major differences between Ning Hao and Xu Jinglei!"
"Then the difference isn't very big, is it?"
"Director Chen said: How about the quality of the test? I'm totally confused!"
"Ha ha ha ha!"
Netizens habitually make mistakes.
Two days after its release, the community score jumped to 8.5, with over 60,000 people rating it!
Historically, "The Stone" relied almost entirely on word of mouth from the audience and earned more than 20 million at the box office. In the 2006 movie market, it was considered a small miracle.
Because of its small size.
Later, there were several popular movies, such as "The Return of the Great Sage" and "Charlotte", but their scale was huge at that time, and they both exceeded 1 billion.
Word-of-mouth has fermented, ratings have gone up, popularity has increased, and opinion leaders have brought it forward, which is a model marketing case.
99 companies have done a lot of this kind of case, and it’s no longer challenging.
So on the 9th, the third day after the release, Han Han, who has become the "community's royal literati", promptly wrote a film review:
"I just finished watching "The Stone". I was surprised, surprised, and praised it so much that I decided to read it again. I highly recommend it.
I don't know anyone from the director to the actors, but it would be a pity that this movie has less than 100 million box office.
I have a high tolerance for comedy, and I often find myself in embarrassing situations where I don’t laugh even once after watching a so-called comedy. But this movie has a high sense of comedy taste and storytelling conscience..."
…………
"Four blockbusters compete for summer release, Stone Miracle breaks out!"
"Phantom" will be released on July 1st, "Superman" will be released on July 11th, "Mission: Impossible 3" will be released on July 19th, and "Dragon Tiger Gate" will be released on July 28th.
Each film has been reserved for more than a week, and the filming schedule is so tight, which shows that this year's summer film schedule is fierce.
But unexpectedly, "Crazy Stone", which cost only 5 million, turned out to be a dark horse due to its high reputation and spontaneous publicity from the audience.
After three days of the first weekend, according to the latest released data, Stone has already earned 10.8 million box office!"
"The release of the Hollywood blockbuster "Superman Returns" did not have a big impact on "Crazy Stone". On the day Superman landed, although the number of screenings was squeezed, "The Stone" was the one with the lowest reduction in screenings.
Beijing Huaxing International Cinema was full at 23:00, the two prime venues in Donghuan Cinema were full, the three prime venues in Henan Oscar Movie World were all full, and the three theaters in Guangzhou were all full at the same time..."
Tsk!
Han Sanping looked at the report and felt extremely depressed.
He doesn't doubt his blockbuster strategy, but "The Promise", which he worked so hard to create, is a mess, while "The Stone", which is just a side dish, is making great progress. How can this be justified?