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Chapter 427 IP Development

 On an early winter day in Beijing, Zhang Muzhi, ah, Zhang Muye walked into Building 99.

He is from Tianjin, but was born in Shenyang and grew up in Inner Mongolia. His parents were members of the geophysical exploration team. The geophysical exploration team belonged to the Ministry of Geology and Mineral Resources at that time, and their job was to explore mineral deposits in various places.

It can be regarded as a family background, and I have been interested in graves since I was a child.

After working, Zhang Muye came into contact with many mine owners. The mine owners were superstitious about Feng Shui, so he also met many Feng Shui masters and further improved his professional knowledge.

He first did investment work, doing some futures and so on, but there was no improvement, so he started to create, and serialized it in the topic group of Maiwo's Gods, Gods, Ghosts and Ghosts.

Then he was called over.

Zhang Muye had a face that perfectly blended a naive head with a sinister eyebrow and rat eyes. He was sitting in the reception room anxiously, his fingers twitching unconsciously.

About five minutes later, the sound of high-heeled shoes clicked.

He stood up in a hurry because he recognized the person, Jiahe's latest major shareholder, Yu Jiajia, who had just made a crazy appearance in the major media!

oops!

Flattered.

"Mr. Yu!"

"Well, sit down!"

Yu Jiajia shook hands with him, looked at him a few times, and secretly said that this writer was different from the star, with a down-to-earth temperament.

"It's like this. Originally, your business didn't belong to me, but to the community Internet celebrities, but now I am responsible for the entertainment aspect, so it is assigned to me."

Your "Ghost Blowing Lamp" received good response, so we decided to sign it and develop it into a big IP."

"Love criticism?"

"It is the copyright industry. For example, if a book becomes popular, we will make movies, TV series, animations and peripherals based on this book. This industry chain is IP.

Currently, the company has two projects, "Wulin Gaiden" and "Zhu Xian". Have you seen "Zhu Xian"?"

"Seen!"

The online game "Wulin Gaiden" is about to be put into public beta, and the game "Zhu Xian" is also in production, and will be followed by film and television development. "Ghost Blowing the Lamp" is not suitable for games, but it is very suitable for film and television production, which is also the focus of your IP.

Yu Jiajia explained to him and said: "You have now written four volumes of "Jingjue Ancient City", "Longling Mysterious Grottoes", "Yunnan Worm Valley" and "Kunlun Temple". How many more volumes are planned?"

"There are still four or five volumes left!"

"Okay, two options. The first option is to buy out all the copyrights of your works for 5 million."

Zhang Muye got excited when he heard 5 million. Although his book is popular, he doesn't know how valuable it is. 5 million these days is enough to make people sleep.

"The second option is that we sign you and build you like a star, and you can be responsible for the creation. We will be responsible for other development, such as physical books, film and television, animation, etc., and Lilan will share."

"."

Zhang Muye's state is like Qiao Shan who has stepped into the foot-washing city with one foot. He will never know whether his choice is right or wrong until he sees the real chapter.

He struggled for a long time and gritted his teeth: ‘I choose the second one!

"good!"

Yu Jiajia immediately took out a contract, explained the key points to him, and signed the contract.

"We will contact the publisher immediately and get the physical book first."

"So fast?"

"Wow, in this era, you have to be quick to make money! There will be a series of publicity activities, and your image is in charge... Forget it, I will find someone to teach you, and we will talk about it later.

Yu Jiajia finished the conversation in a crisp and clear manner, while Zhang Muye still had a confused look on his face when he came out.

Needless to say, "Ghost Blows Out the Lamp" is still being filmed today, but the only one that can really be regarded as IP development is "The Secret of the Dragon", which has a box office of 1.6 billion.

The others are all major Internet dramas. The good ones are really good, but the bad ones are really crappy.

After Yu Jiajia settled the matter, she went out and walked through the long corridor, knocked on the door of Yao Yuan's office, and walked in to see that a young couple was enjoying the trophy inside.

"You're here just in time, look at the prize we just won!"

Yao

Yuan arranged the three trophies in order and said with a smile: "Audition is a big hit this year. It won the top ten online game awards, the best health game award, and the best overseas game award. How about it?"

"I don't play games, why don't you care about my business?"

Yu Jiajia, obviously full of resentment, said: "I'm going to Jiahe to familiarize myself with the situation. There's a lot of mess over there, and there's a lot of things over here. I'll do it all myself! I want to capture Xu Meng!"

"Can she do it now?"

"I've been teaching her for three years, so what's wrong? At least she can support me while I'm gone."

"Then accept it. I'm still watching, so you can go without worries."

"whispering sound!"

Yu Jiajia snorted and went out.

Back then, there was a Yucha service in the community, and the number one performer was Wensha, followed by Xu Meng. After Yucha was disbanded, Wensha was assigned to Liu Weiwei, and Xu Meng was assigned to Yu Jiajia.

Now Wensha is already the second-in-command of Orange Culture, and Xu Meng is still an assistant, so he was finally arrested.

To acquire Jiahe, several executive directors will be sent here. Zou Wenhuai will serve as a consultant for three months to help Xinli Media connect its business. Yu Jiashi is naturally one of them, and she is also the candidate for the future chairman of the board of directors!

It's really a bit overwhelming.

"Why don't you find some high-level talents?" Yinyin asked.

"What high-level talents? High-level talents in the entertainment country? The entertainment industry is different. What is needed is understanding of people and precise vision. Mr. Yu is responsible for understanding, and I am responsible for accuracy. We are enough.

The rest are just responsible for daily operations and management.”

"But she has a very heavy task. She will have to run on both sides in the future."

"Now is the critical period. Please hold on. I am also taking care of many things. I am very busy every day."

Yao Yuan looked at the trophy again, picked it up, went out, and returned it to the game department.

There are some game awards in China, the most authoritative one is called the Golden Ling Award, and the supporting unit is the General Administration of Press and Publication. "Audition" has just won three awards, and the most important one is naturally the "Big Online Game of the Year".

There are also "World of Warcraft", "Perfect World", "Fantasy Westward Journey", etc.

However, awards belong to awards. Due to the sensitivity of games in China, there has never been much fanfare. Let’s have some fun in the industry:

Basically no publicity.

Yao Yuan came to the game department and asked: "Where is Gu Jiaming?"

"Went to the studio. Today the original cast of "Wulin Gaiden" shot a promotional video for an online game."

oh……

He nodded and walked around the Xigua Studio. There were not many people, less than a hundred, and they were busy preparing for the public beta of "Wulin Gaiden".

Yao Yuan didn't bother him. He walked around and wanted to go out. On the way out, he passed by a whiteboard and brushed it on it for a while.

Shuashhua wrote two numbers:

"20,50!"

He stepped forward with his front foot, and everyone commented on his back foot.

"What do you mean, boss?"

"Mark Six Lottery? It doesn't look like it either!"

"You are stupid. Of course it is the goal of the new game. I guess it means 200,000 and 500,000."

"Isn't it a bit much?"

"Have confidence in yourself, okay? Don't let the next door laugh."

The game department was divided into studios, and competitive pressure followed. Xigua developed client games, and Qiguo developed social mini-games. Of course, client games looked down on the crappy "Parking Space", but they had many users.

Yao Yuan really didn't set too high a goal. If the number of people online at the same time for a PC game cannot reach 200,000, it would be tantamount to failure.

(Return in the evening.)


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