In 2003, Tencent, which had just turned a profit, decided to enter the gaming market.
They wanted to imitate Shanda's success in distributing "Legend" and also introduced a game from South Korea called "Triumph".
As a new agent, Tencent was full of sincerity, but the game was not working, equipment disappeared, characters disappeared, and data was abnormal... After only half a year, the number of people online in "Triumph" dropped by 90%.
At that time, Shanda even jumped out and ridiculed: "We are in awe of Tencent's entry into the field of online games, but Tencent must also be in awe of the online games themselves."
In the following years, Tencent never had any contact with an agent.
But Lianzhong became a victim. Tencent launched the QQ game hall and killed Lianzhong in a short period of time. In 2006, Lianzhong founder Bao Yueqiao resigned and later became an investor, insisting on only doing projects that Tencent did not do.
At present, Tencent's game business is not strong and it is not ranked well in China. In addition to game halls focusing on chess and cards, it only has "QQ Hall", "QQ Fantasy" and "QQ Sonic".
The real factor in taking off is the four kings of "DNF", "CrossFire", "QQ Speed" and "League of Legends", which eventually became a generation of game empire.
Now, Tencent has found a successful model: copy a mature product, rewrite the code, add its own small design and optimization, and then use QQ's strong traffic to dismantle the original version.
Maimai's humble game "Grab a Parking Space" directly brought 8 million new users and created a new way of social interaction. This kind of pressure has never been given by MSN, NetEase Bubble, or Sina UC.
So QQ was anxious, and even though it was openly ridiculed, it shamelessly opened its Sharingan and created "Parking Battle".
…………
meeting room.
Yao Yuan was in charge personally, and a PPT was displayed on the big screen, but the discussion was not "Parking Battle".
Wu Jun explained: "We divide users into two groups. Some are old Internet users who already have QQ accounts and come to Maimai because of our various services.
Some of them are new netizens who have just come into contact with the Internet and do not have any accounts.
For the group of old netizens, we are pulling out the teeth from QQ. Although these people have registered for Maimai, they basically use QQ at the same time.
The new group of netizens have a first love for the Internet. If their first social software is Maimai and the experience is good, this relationship will last for a long time. Even if they register for QQ again, they still will not abandon Maimai.
"
"The other way around?"
"Yes, the behavior of these two groups is reversed. We now need to both poach employees and seize new markets, and this kind of social mini-game is perfect.
"Parking Space" was copied as we expected. We are on a narrow road and there is no way to take shortcuts. Whoever's game is fun, novel and further sinks into the market will be the winner!"
"Is it still sinking into the market? Is it sinking down to primary school students?"
"What's wrong with primary school students? A few years ago, home computers were still a new thing, but now home broadband is almost universal, and now children are smart."
"Let me tell you!"
Gu Jiaming took over the topic and said: "The gameplay of "Parking Battle" is more complicated, and some additional rules have been added.
In fact, the simpler this kind of game is, the better. When it becomes complicated, it puts the cart before the horse. Anyway, I can't grasp the key points, and the game experience is not as good as "Grab a Parking Space".
But QQ's launch of this can at least stabilize the loss of some old users.
I agree with Lao Wu’s idea. When we meet on a narrow road, the brave will win. What matters is creativity and fun. We have made a new travel plan in the past few days and will refer to it together."
He also made a PPT and explained: "The game department opened a [Big Pineapple] discussion group in the community to recruit talents in the field. This idea was proposed by a college student named Wang Xinwen. After we improved it, it finally formed this
A plan.”
The big screen changed and four red letters appeared:
"Moore Park!"
"This is a social game for younger people and women."
"How low is it?" Yao Yuan asked with a smile.
"You can't even go to college if you are a primary school student. In short, you are just making money from women and children!"
Gu Jiaming replied with a smile: "I was the earliest employee in the game department, and I was still making text message games at that time. One of them was called "Pet Home", which had the setting of Moore's Continent, so I simply took it over.
"
"Has "Pet Home" been sold to TOM?"
"TOM hasn't been developed either!"
"Then there will be no copyright disputes?"
Several people looked at Yao Yuan, who shrugged: "It doesn't matter, we are allies now, just take it back."
Gu Jiaming continued to explain: "First of all, the art style should be cute and warm, full of pink bubbles. The characters are not human. We are considering using bears, raccoons, rabbits, cats, moles and other animals instead.
In the gameplay, you can farm, breed, raise pets, buy nice clothes, build nice houses, and you can also fight monsters and upgrade.
The key is fun and interactivity. There are some small games in it, just like the card games in "Wulin Gaiden". Gangs are not called gangs, they are called families, or simply called classes..."
Tsk tsk tsk!
Yao Yuan knew that such a day would come.
"Moore Manor"!
Specially designed to deceive primary school students, ah, it is a casual social game specially developed for younger groups. It is very popular, and there are also cartoons and movies.
Later, he also joined the Empathy Party and developed a mobile game version.
In fact, according to his idea, Maimai not only wants to sink into the market, but also expand horizontally to bring in middle-aged people who don’t play games.
What to rely on to pull?
Of course it is a big killer and a steal!
When food-stealing is popular, a bunch of parents and teachers scold the unhealthy practices and tempt children to indulge in food-stealing. As a result, they all steal to their own satisfaction!
Gu Jiaming proposed that "Moore Manor" is also good, with a two-pronged approach to capture the attention of all age groups.
It's easy to steal ideas for development, don't rush, just do it when it's most critical. There's one more thing to do now.
"Okay, you will be personally responsible for this project."
"good!"
Gu Jiaming nodded.
After a long meeting, Yao Yuan said: "Tencent has always been good at imitating games, but this time it's a bit off standard. Although it is due to the special nature of "Grab a Parking Space", it more or less proves their mentality. They are anxious!
They are in a hurry, we don't have to be in a hurry.
Just stay steady and don't make any blind moves.
What you just said is half right, we do have to rely on games to determine the outcome, but there is one more thing..."
"One more thing?"
Wu Jun and Gu Jiaming frowned, unable to remember for a moment.
"Wu Jun! How many fans does Shen Ke have?"
"1.3 million!"
Oh! Speaking of Shen Ke, Wu Jun remembered a project that had been planned for a long time but never started.
"1.3 million...is about the same."
Yao Yuan nodded, stroked the table gently, and directly ordered:
"The updated version of "Audition", the family system is online; the updated version of Mai Mai, the family photo album is online; the Martian text converter is released, Liu Weiwei will cooperate with us, and we will find someone to make a documentary... Everyone, be prepared, the non-mainstream is coming