On the seventh day of the Lunar New Year, capitalists begin a new year of exploitation work.
This thing relies on PUA. If the other party succeeds, not only will he not complain, but he will be grateful to you and thank you for giving him the opportunity to fight. Yao Yuan often talks about this:
"How can you sleep at your age and stage?!"
Cheng Weishen thought so.
Counting the internship time, he had been working in the company for more than 3 years before he knew it, and he had promoted the community, the mall, and the game. Anyway, he never left this business.
Everyone saw his outstanding achievements and knew that he would definitely have a bright future, but they didn't expect that this day would come so quickly.
"Da da da!"
At around seven o'clock in the morning, Cheng Wei put on his newly bought leather shoes - the nail-claw kind, and opened the door of Yao Yuan's office with a clear and loud sound.
He was very successful in PUA. He automatically and consciously rolled up his sleeves and started sweeping the floor. After sweeping, he mopped again, even the table was wiped clean. When he was done, Yao Yuan and Yinyin happened to come in.
"Hello, Mr. Yao!"
"Hello, Sister Zhang!"
puff!
Yinyin quickly waved her hands and said, "Don't call me Sister Zhang. I'm one year younger than you. Just call me Xiao Zhang."
How can this be done? You are the boss’s wife!
Cheng Wei looked at Yao Yuan in embarrassment, and Yao Yuan smiled and said: "You can call me whatever you want, it doesn't matter... You have done an excellent job in local promotion before. I think you are very suitable for this kind of work, so I transferred you back to be in charge of the game department.
Overall publicity and promotion.
The game department is under my direct management, and so are you. If you have any issues, you can report to me directly.
The next phase of the company's work will be very busy, and I also need a right-hand assistant. I hope you can take on more responsibilities. Of course, it depends on what you mean. If you..."
"I do! I do!"
"Well, I'll have to work hard on you from now on."
After saying a few words, Yao Yuan looked at the time, stood up and said, "Okay, let's go to the regular meeting with me first."
Cheng Wei held a notebook under his arm and a pen, and followed him to the conference room. This was a regular meeting of the community department, and it was about the layout of the community, Mai Mai, games, etc.
The personnel appointments were announced at the meeting, and Cheng Wei officially became a mid-level cadre and concurrently served as President Yao's second assistant! Everyone is envious and jealous. Don't underestimate the assistants. The assistants will be sent out in the future and will be of great use.
Cheng Wei's vanity was satisfied, he turned around with a humble face, and whispered: "Sister Zhang..."
"Don't call me Sister Zhang!!"
"You are generous, but I cannot be arbitrary. Sister Zhang, what does the assistant usually do?"
Yinyin rolled her eyes and whispered: "I will tell you when I have time. Transferring you here must be for the purpose of training. It means that I am very optimistic about you. Don't let him down."
"Of course, of course, I'm not a coward!"
In fact, Yinyin can guess some of Yao Yuan's thoughts. There may be a huge business in the future, even comparable to a shopping mall, that will be handed over to Cheng Wei, but she doesn't know what it is.
After the meeting, Cheng Wei went to the game department to report.
Back in the office, Yao Yuan suddenly remembered something and said, "By the way, you can post an announcement on the intranet."
"What?"
"Let's just say that the company is indeed planning to buy two buildings, one in Zhongguancun and one on Zhichun Road, and plans to move in the summer.
The former serves as the office building of Maiwo Mall, and the latter includes community, games, MaiMai, Qianqian Music Network and Maoyan. As for Tuanjie Lake, Orange Culture will be transferred back. At the same time, Mr. Yu offered to stay, and 99 Entertainment will not
move."
"After you finish writing, will you post it now?"
"Send it!"
Yinyin happily clicked send, stood up immediately, ran over and opened the door to listen to the excitement. Sure enough, not long after, there was a burst of howling like ghosts and wolves outside.
"Yao Shou, the rumors turned out to be true!"
“We’re going to have our own building!”
“The prime location in Zhongguancun is awesome!”
"I want to take a look after get off work. Who can go with me?"
"Let's go together!"
Just kidding, who doesn’t want to work in a big factory? The company is great and it can really enhance the employees’ sense of pride. At this moment, all the employees are excited and call out to Mr. Yao Shengming three times.
Liu Weiwei: You are noble! You are amazing!
…………
"Dong dong dong!"
"Please come in!"
At around nine o'clock, Yao Yuan knocked on Liu Qiangdong's office and saw Dongzi making tea inside, and asked: "Is the meeting over?"
"Just finished."
"Oh, I have something to talk to you about."
He sat down, took a cup and mixed half of the tea, and said: "In order to complete the gambling task, I am going to hold a shopping mall promotion festival."
"Promotion? We have it every year."
"It's different. This is fixed. I want to turn it into a long-term, nationwide carnival, a shopping festival specially prepared for e-commerce."
"Tell me carefully!" Dongzi became interested.
"Merchant promotions are divided into multiple periods throughout the year, and National Day is naturally one of them. But after National Day, there are more than two full months before New Year's Day, which is a blank period.
Merchants have to complete sales at this time, and the backlog of goods throughout the year also needs to be cleared. So I chose November to prepare a shopping festival."
"Forced?"
"Rouzao! Have you heard of Singles' Day on November 11th?"
"Well……"
Dongzi thought for a moment and said, "I think I've heard of it before, but it's not very popular, right?"
"Yes, we just want to popularize Singles' Day and add the concept of a shopping festival. We are currently preparing a novel and a movie..."
Yao Yuan told his plan, and Liu Qiangdong fell into deep thought.
After a long while, he said slowly: "November is the season when autumn clothes are cleared and winter clothes are on the market. The weather gets cold at this time and it is also the time when consumers buy winter clothes. I think the clothing business can be done.
Merchants of 3C products often choose December for year-end promotions, but their discounts vary greatly, but generally they are not too big. We operate our own products with unified pricing, and we can sell as much as we want, and we can also do 3C products...
…In the future, more home appliances will be made!”
Finally he nodded and said: "We reached an agreement!"
Why can Double 11 become an e-commerce festival?
Apart from the gimmicks, the most important thing is that it follows a business rhythm, which is this "blank period".
For merchants, it is a very cost-effective thing to make less money to clear out all the inventory - and besides, it may not necessarily mean less profit. The trick of raising prices first and then lowering them is still being played today.
"What are you going to do?"
"Let's cultivate the market first, do it on a small scale this year, and then do it on a big scale next year when the movie is released. It will be almost done the year after that, and everyone will know about this shopping festival."
"Where's the publicity budget?"
"How about 200 million?"
"300 million!"
"Hey, are you getting angry?"
"I'm telling you, having money in your pocket does make a difference."
Dongzi patted his chest and said sternly: "Just 300 million. If it's not enough, we can add more. Anyway, it's the financing money."
"It's bank money!"
"Ha, yes, money in the bank!"
After roughly finalizing some plans, Yao Yuan paused and said: "If we want to make the shopping festival more lively, we need to have supporting software and hardware. We still have one thing missing."