At 2 o'clock in the morning, Liu Qiangdong's wine finally opened.
He cooked a few dishes again. This time Yao Yuan invited Yinyin and Sun Juan to help, and the four of them cooked by themselves, which was a once-in-a-lifetime experience.
A bottle of liquor weighs 1 catty and 2 taels in a cup, so you can divide it casually and it will be gone - fortunately, there are relatively few people who are qualified to serve it.
"Um!"
Yao Yuan took a sip and nodded, yes, better than Jiang Xiaobai!
Yin Yin doesn't drink white wine, so she took half a glass to the face person today. She frowned and took a sip, but found it tasted bad. Then she turned around and looked at Liu Qiangdong.
Similar.
“I didn’t expect, I really didn’t expect, that this activity would be so strong!”
When Liu Qiangdong is angry, he is angry, and when he is happy, he is happy. His face is flushed and he is full of energy: "The outside world has always said that the data of the mall is not as good as Taobao, Taobao is the boss, and we are the second ones.
We are actually not convinced internally, but we can’t explain it to others. People are engaged in C2C and the data is naturally beautiful. It seems that we can’t afford it.
We know we are great, but we really need an opportunity to unleash our strength. Mr. Yao had a unique vision and aimed at the concept of the Double Eleven Shopping Festival. We have lived up to our expectations, so let’s have another drink!”
After that, he clicked and did it again.
Yinyin was frightened and asked quietly: "Is it okay for Brother Dong to drink like this?"
"It's okay. When a person is happy, he can drink better. Besides, he already has a good drinking capacity... Can you drink? If not, just give it to me."
Yao Yuan brought her wine and continued to listen to Liu Qiangdong's blowjob.
He understands it quite well, because Alibaba just went public in November, with a market value of an astonishing US$20 billion! Taobao is also making rapid progress, and its transaction volume this year will reach more than 40 billion.
Maiwo Mall is still burning money to build its own logistics, with no profit potential in sight, and a 7 billion bet hanging over its head.
It’s stressful!
"I have to tell those nonsense and unprofessional media that transaction volume is not equal to revenue. Taobao's transaction volume last year was 16.9 billion, but if you asked him how much revenue he had, would Jack Ma dare to announce it? He wouldn't dare!"
Liu Qiangdong spoke with hand gestures, just like a conductor, and said: "This year, Taobao claims to have more than 100 million transactions per day, but we sold more than 8 million in 5 minutes. What about five hours? What about a whole day?"
We don’t have high turnover, we sell it ourselves!”
Taobao is still losing money, but its data is beautiful and praised as unique in the world. Liu Qiangdong is particularly unhappy about this.
He kept talking for a long time, and then he stopped when he got a little off topic, and said to Yao Yuan: "Can you say a few words?"
"Okay, let me just say a few words."
This time Yao Yuan did not refuse, put down his chopsticks and said: "The results of this event are not yet known, but it is a good start. Although we sell cheaply, we have built a mass foundation over the years.
The mall was born out of the community. Users come to the mall out of trust in the community, and the mall is very competitive and retains this trust.
What is this trust?
Product quality, express delivery service, after-sales service, as well as the fun and human touch that are linked to the entire 99 Group industry.
If you ask, do users have this trust in Taobao?
I think it is definitely not the case. Taobao is full of fake products, which is very lacking in its roots. However, it is convenient, complete, cheap, and fresh. As long as you don’t make a big mistake, it can also last for a long time.
With this comparison, our direction is clear. Maintaining this sense of trust and maintaining the fun and human touch are our unique advantages.
For example, let me just give you one, uh..."
Yao Yuan's mind was racing and he said casually: "At the end of the year, make an annual list for each user, tell him what he bought this year, where he spent more money, and write a few warm messages and best wishes.
and hope, this is called human touch.”
"This is a big project in terms of data!"
Li Daxue answered.
"Of course, of course. I'm just giving an example. It depends on you."
Yao Yuan said no more, raised his glass and said with a smile: "I also want to toast everyone, and wish the first Double Eleven a good start!"
…………
Yao Yuan stayed until dawn and went directly to Yingshi Building.
The 99 Group has been busy all day today, and Liu Weiwei has to quickly send out a press release to report the sales data for each stage of Double Eleven.
“The first Double Eleven Shopping Festival got off to a shocking start, with 8.83 million shipped in 5 minutes!”
"As of 10 a.m., sales have reached 30 million!"
"As of 12 noon, the 50 million mark has been exceeded!"
"The time of this shopping festival is 00:00-23:59:59, let us look forward to a miracle happening together!"
When Taobao was first launched, there were only 27 brands, mostly clothing, and the final transaction volume was 52 million.
Maiwo Mall now has half-price for all stores, which is much more powerful, but there are also problems with the online shopping environment. In 2007, it was definitely not as mature as in 2009.
Therefore, the final result is very subtle, and Yao Yuan cannot predict it. He can only help in other aspects.
Post posts on major platforms and hire trolls to increase the popularity. The trolls have the skills of trolls, such as:
"I fell out of love the night before Singles' Day, hahahaha, she is really not in my life! Several buddies stayed with me all night, and my mother also knew about it, so she called me and chatted for a long time.
Brothers, I now understand that love and everything else are illusions, but friends, family, and career are real.
Especially my parents, oh, I feel ashamed to say it. I haven’t expressed anything to them in so many years, and I haven’t bought anything. I just bought two cotton-padded clothes. Although they were half price, it’s still a little bit of my heart. My current income is
not tall……"
“I didn’t want to go out on Singles’ Day, so I spent a long time gathering wool in the dormitory. Now I’m very happy!”
"Together, together!"
"I actually got the phone I was looking for during the middle of the night rush, hahaha!"
It spreads very quickly. Try to attract users in the remaining time without wasting a single second. Many people go there just after smelling the smell, and then fall into a deep pit and cannot extricate themselves.
"Wow, this dress looks great!"
"These pants are also good!"
"It's a pity that I couldn't grab the half-price mobile phone because I went to bed, but this one has a price reduction of more than 500, which is considered a bargain. I bought it!"
"I told you that thermal underwear is super cheap. I bought five sets, one for each person in the family!"
People have this kind of mentality. As long as something is cheap, they will want to buy it even if they don’t need it. And online shopping is easy to get addicted to, and you will be impulsive and take whatever you see.
Such is the case with Hu Xiaoxue.
She got up after a nap, went out to eat, and couldn't help but feel itchy when she came back, so she went to the mall.
I put everything into the shopping cart one by one, and I deliberately didn’t put the expensive ones in. I picked all the cheap ones. When I finally checked out, I was shocked and struggled for a long time.
I bought it anyway, spending more than 30,000 yuan!
After paying the money, she suddenly let out a breath, feeling her body empty and inexplicably guilty, and then slapped her right wrist.
"Let you buy it! Let you buy it!"
"You are so successful now that you dare to spend more than 30,000 yuan to buy something!"