In the past, the post office was not called a post office, but a post office.
Later, it was divided into two departments: Postal Service and Telecom. Telecom was also China Telecom. Then on April 20, 2000, China Mobile separated from Telecom and became an independent company.
During this period, the number of domestic mobile phone users increased year by year, and SMS became a good business. In order to promote SMS and wireless value-added services, China Mobile learned something from foreign countries:
Mobile Monternet!
Simply put, it is a platform. Users can subscribe to various services of the website through Monternet.
For example, if you subscribe to Sohu's news information, it costs 5 yuan per month, and one message will be sent to you every day. Sohu will send the daily content to China Mobile, and then send it to your mobile phone in the form of text messages.
It was officially launched at the end of last year, and the first batch of contracted content providers (SPs for short) included more than a dozen, including QQ.
QQ launched a service. You can send a QQ message on your computer, transfer it through the mobile platform, and receive it on your mobile phone. It was common in the era of smart phones, but it was shocking at the time. QQ successfully survived with this service.
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In the early days, in order to open up the market, China Mobile made huge profits. The profit sharing was 15:85, with China Mobile taking 15%.
This has contributed to the prosperity of the SP industry. In 2001, there were about a few dozen companies, in 2002 there were 800 companies, and in 2003 there were 2,000 companies. In the end, the income was calculated on a monthly basis, with monthly incomes ranging from tens of millions to hundreds of thousands.
It has supported a large number of Internet companies that are not enterprising and fish in troubled waters.
One of the reasons is that the text message business has grown by leaps and bounds. In 2000, only 1 billion text messages were sent across the country, which surged to 18.9 billion in 2001 and reached 90 billion in 2002.
Another is that users have found a convenient and secure payment method: it is directly charged to the phone bill.
Of course, becoming an SP requires certain access conditions. First of all, it must be a regular company with office space, equipment, and personnel. Secondly, your product must have a certain traffic base.
And those small websites and personal websites also want to make a living, so what should they do?
This requires SMS alliance.
…
Yao Xiaobo took Yao Yuan's useful information and went home to digest it all night.
When faced with entrepreneurial opportunities, radical people will stick to it, while conservative people will retreat. Yao Xiaobo is in between the two, so he is very entangled.
The next day, the two met again, again in an Internet cafe.
Yao Yuan showed him NetEase and TOM.com, and said: "To put it bluntly, it's distribution. Do you understand distribution? We put SP ads on our website, and users click on the ads to subscribe, and we share the revenue. This is called the SMS Alliance.
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"There are only two of them now?"
"Yes, NetEase launched it in the first half of the year, and TOM has just launched it. It is a new business with few people and simple people. It is a good opportunity to occupy the top spot. When we have a certain scale and apply to be an SP, the cash flow will roll in!"
real or fake???
Yao Xiaobo was always suspicious. Yao Yuan did not continue and directly added the contact QQ of the TOM SMS Alliance.
This is his first QQ number, a seven-digit number. If it were not for the memory of this body, the password would have been forgotten long ago. The name is "The Man Like the Wind."
"Hello, I would like to ask how to join TOM's SMS alliance?"
"Do you have a website?"
"No, but I study computer science and am planning to do it."
"That's right, you need to build a content website, and then we will review it. As long as there are no violations, you can join. Our share is 30%, which means after deducting the money given to China Mobile, you have 30%."
"Sign the contract?"
"We will send an email. There is no paper contract. But you can rest assured that we have a good reputation and will not treat our friends badly."
normal!
Yao Yuan shrugged. The SMS Alliance was originally a gray area. It was impossible to sign a formal contract. It all relied on SP reputation, and TOM's reputation ranked first.
"Can I join other SMS alliances at the same time?"
"Yes, we don't prohibit it."
"Okay, I'll make some preparations here and contact you later."
"Okay, 886!"
"886!"
Immediately afterwards, Yao Yuan communicated with NetEase again, and the ideas were similar, and the share was also 30%.
Finally, he asked Yao Xiaobo: "How is it going? What do you think?"
"..."
Yao Xiaobo was silent for a while and said: "We need to make a small website and let users click on ads."
"Smart, get to the point!"
The key to the SMS alliance is to click on ads and subscribe, but why should netizens click on your ads? You have to come up with something to enhance your appeal.
So in 2002-03, when the SMS Alliance was at its most glorious, yellow was everywhere.
"Hungry young woman looking for a one-night stand", "Want to know the secret of my body", "Subscribing to watch beautiful women taking a bath", "Sending text messages to watch secret photos on the subway" and so on, some of them are really pornographic, some are clickbait, let's let them go together
, unscrupulously.
Now I am still relatively naive, or timid.
Yao Xiaobo was silent for a while and asked: "Are you sure your passionate date can work?"
"It's the same thing again. Until the Spring Festival, if you earn our dividends and pay back your principal even if you lose my blood, are you going to do it or not?"
"..."
Yao Xiaobo's confusion was written on every facial muscle, and he finally nodded: "Then give it a try."
"Okay! I'll be responsible for the content, and you'll be responsible for the technology. The starting capital is 5,700 yuan. If you have any difficulties, let me know now."
"I don't have much here. It doesn't cost much to build a small website."
As we all know, building a website requires renting servers and bandwidth. It is also known that this thing is very expensive, but that is for large companies.
Now NetEase, Sohu, Yahoo, Huyi, etc. all have free space.
That is to divide their large server into multiple "virtual spaces". Each space has an independent domain name and complete host functions. It is usually 20M and is free for netizens to use.
There are also paid ones, the space is larger, and the price is not expensive, hundreds or thousands of dollars per year. When you think this thing is expensive, your users have reached at least hundreds of thousands.
And it is precisely because of this that so many personal websites were born in China.
Many people are not professional and have built a small website based solely on their interests. For example, hao123, Huajun Software, Golden Bookstore, etc. are all personal websites.
Some were brilliant for a while, but then disappeared from the public, some worked for big companies, some successfully raised funds, and created several entrepreneurial myths.
At this moment, the brothers reached an agreement.
Yao Yuan took it for granted, but Yao Xiaobo felt that it was a war. With his character, he couldn't help but feel a little hot and wanted to have a big fight with Te Niang.
Start a business!
What a wonderful word!
"When can you start?" Yao Yuan asked.
"I want to go back to school and do it again. The school has many resources and I can also ask experts for advice."
"That's okay, I just need to collect materials."
"Collecting materials?"
"Do you think passionate dating is something that comes out of thin air? Every bit of it is filled with my hard work, not to mention that I have to do an internship..."
Yao Yuan sighed, his eyes seeming to reach the capital thousands of miles away: "That's where the stars and the sea are, ah, there's a vast world with a lot to do!"