Yin Yin went to the bathroom and returned to peace.

She likes this Hunan cuisine very much. She ate a piece of chopped pepper fish head and said, "You can't do Twitter, so you have to do alternative projects."

"What?"

“B2C vertical e-commerce.”

"What's the reason?"

"Investment hotline!"

"Not?"

“Isn’t this enough?”

"Enough is enough!"

Yao Yuan was very pleased. As for starting a business, the first choice is to do something that he likes to do and has market space. If it doesn’t work, then eliminate personal factors and only the market will be left.

This is a mature entrepreneurial thinking, and Yinyin is already very mature.

"The mall has made comprehensive B2C to the forefront, and it's useless for me to come up. I think Maike Eslite has a good effect, so I want to try the market segment and classify B2C."

“What about specific?”

"For example, cosmetics, maternal and child products, and women's clothing, we haven't figured it out yet, just this direction."

Zhang Yin is 24 years old this year and has graduated for two years. It is the time when she first entered the workplace, her mind is unstable and confused.

She followed Yao Yuan in her senior year, chatting and laughing, and having elites, and having venture capital. She has seen a lot of this kind of thing, and she has a good vision to get to the point of "classified B2C".

After the financial crisis, the classification B2C did have a golden period of more than ten years.

Lefeng.com, which does women's shopping, Vanke, which makes clothing, Vipshop, which makes special sales, Jumei Youpin, which makes beauty products, Jiuxian.com, which makes wine, etc., have a variety of categories, and they are all very exciting, and some are even on the market.

But soon one by one fell to the altar, suffered losses all year round, and the number of users was greatly reduced, so I couldn't even afford the advertising fee.

For example, Chen Ou, the boss of Jumei Youpin, became famous all over the country with a saying "I endorse myself" but ended up losing 12 billion yuan in three years. Later, he went to build a shared power bank.

The reason:

One is that the size is small, the product is small, and the upper limit is too low.

In addition, the traffic is small, JD.com and Taobao formed a siphon, and the whale swallowed up most of the resources.

There is also high cost and low profits. In the early stage, it burns money to fight price wars, loses money and makes a reputation, and creates a false and prosperous market. Once the money is spent, it will naturally be ruined.

Some people may ask, why does capital continue to invest money in JD.com?

Because JD.com's annual turnover has increased significantly, everyone knows that as long as the logistics is built well, it will be smooth sailing from now on.

But these categories of B2C are different, and the turnover will soon fall into a bottleneck, and the true form of a paper tiger is revealed.

The exception is Vipshop.

The clothing business will generate a large amount of inventory, commonly known as "short goods". Vipshop brings these last goods to it and does: a model of brand discount + limited-time rush purchase + genuine product guarantee.

For example, a branded piece of clothing costs 1,000 yuan when it is seasonal, and it becomes a final product and is placed on Vipshop, which may be sold for 300 yuan.

Do you think anyone buys it?

So much!

Vipshop once relied on this model, but it is not possible now, and it has survived to this day. Now it is the world of the three giants of JD.com, Taobao and Pinduoduo.

Yao Yuan knew the development context of classification B2C, but did not intend to stop Yin Yin.

First, she can practice her skills, second, she can go public and make money, cash out, or sell it, and the money is always own.

“…”

So he thought about it and nodded, "This is OK. If you make a detailed plan, I will be your angel investor."

"How many votes are there?"

"The market price is usually 2 million, but based on our friendship, it's 250 yuan!"

"whispering sound!"

Yin Yin curled her lips and said, "Then I will choose someone else, Dai Hanhan will follow me."

"Yes, yes."

The two of them continued to eat happily.

This boss is much better than a milk tea girl, so she just set up an e-commerce platform to practice.

…………

While Yao Yuan was busy with reception work, there was a video copyright incident last year, and it also brought official statements.

The "Regulations on the Management of Internet Audiovisual Program Services" was issued, establishing a license system for video website operations - applying for a license, and at the same time clearly stipulates what contents are violated and should be prohibited.

This is nothing, but one of them is: "The unit that applies for Internet audio-visual program services must be solely state-owned or state-owned!"

It scared everyone because the well-known websites are all foreign capital.

Yao Yuan was also shocked. He asked you to shuffle the cards, but didn’t let you overturn the table? Is he so stable and accurate?

There was a panic in a panic, and Gu Yongqiang and Wang Wei jumped out, expressing their firm support for the official decision, but kept cursing in private. Investors began to wait and see, and the websites that still wanted to find financing turned their targets to state-owned enterprises... There was a trend of tightening policies.

But Yao Yuan felt something was wrong, it was inconsistent with the history of the development of the video website!

Which Tencent, iQiyi, and Youku in later generations are state-owned assets?

Through his political resources, he found an insider, and the other party expressed his opinion: "This website does not target video dissemination, but only prohibits video production of private websites."

"It's just that it can be moved, and netizens upload it spontaneously, but private websites cannot produce videos on their own?"

"Yes!"

"We have done some short dramas before, like "100 Years of Movie", so how do we count?"

"That was not included before the regulations were introduced, but..."

The other party changed his voice and said, "These websites are indeed a bit unscrupulous and dare to spread any content. We will card it on the license plate. But you are fine, your content will not violate the rules, and it should be smoother."

This is said explicitly.

Yao Yuan quickly thanked him, and then made an appointment for a social package at Kunlun Hotel, and then hung up the phone.

Generally, he asks for help, and the lowest thank-you gift is a social package for a five-star hotel, including a meal and so on.

There are more high-end styles, such as various social interactions with Guo Zhenxi.

Yao Yuan immediately studied with Yu Jiajia and began to apply for a license for Maili Video for a period of three years.

Other websites have also applied for it. It is reasonable to say that top websites like Youku and Tudou are easy to do, but they were all criticized. The reason is also simple: "The content is not in compliance with the norm!"

And who have obtained the license?

TV stations, radio stations, news groups, etc. are all national units. This seems to confirm the speculation and become more and more panic.

Yao Yuan understood, was calm and just applied according to the process. This was the information advantage. In reality, Youku delayed 5 months to get a license, and Tudou was even worse, and it delayed 9 months.

At the same time, a batch of blacklists were announced:

"Some websites were spot checked. The audio-visual websites opened by Xinhuanet, People's Daily and other units meet the requirements and the content is healthy and uplifting, but some do not meet the regulations.

25 websites including Maopu Video, Thunder China, Super BT Download will be closed and punished.

32 websites including Tudou.com and Youku.com will be given warnings and punishments..."

This wave continued, plus the last year's wave, which directly cut off most of the video websites. Although the official has not mentioned copyright, everyone knows that issuing a license is only the first step, and the copyright must be at the back.

It's indeed time to reshuffle!
Chapter completed!