She liked this Hunan cuisine very much. She ate a piece of fish head with chopped pepper and said: "If you can't do Twitter, then you have to do the backup items."
"What?"
"B2C vertical e-commerce."
"What's the reason?"
“It’s an investment hot spot!”
"Gone?"
"Isn't this enough?"
"Enough is enough!"
Yao Yuan is very pleased. When it comes to starting a business, the first choice must be something that you like to do and that has market potential. If it doesn't work, remove the personal factors and leave only the market.
This is mature entrepreneurial thinking, and Yinyin is already very mature.
"The mall has done a comprehensive B2C. It's useless for me to come here. I see that the effect of Mac Eslite is quite good. I want to try to segment the market and do classified B2C."
"What exactly?"
"For example, cosmetics, maternal and child products, women's clothing, I haven't thought about it yet, just this direction."
Zhang Yin is 24 years old this year and has graduated 2 years ago. For a normal young person, this is the time when she first enters the workplace and is mentally unstable and confused.
She followed Yao Yuan in her senior year of high school, talked and laughed like an elite, and dealt with venture capital. She had seen this kind of thing a lot, and she had a keen eye on the "categorized B2C" point.
After the financial crisis, classified B2C did have a golden period that lasted for more than ten years.
There are Lefeng.com for women's shopping, Fanke for clothing, Vipshop for special sales, Jumei.com for beauty products, Jiuxian.com for wine, etc., with various categories, all of which are impressive, and some are even listed on the market.
Already.
But they soon fell off the altar one by one, suffering losses all year round, the number of users dropped significantly, and they couldn't even afford advertising fees.
For example, Chen Ou, the boss of Jumei Youpin, once said "I speak for myself" and became popular all over the country. As a result, he lost 12 billion yuan in three years and later started to develop shared power banks.
The reason:
One is that the volume is small, the products are few, and the upper limit is too low.
Furthermore, due to the small traffic, JD.com and Taobao have formed a siphon, and whales have swallowed up most of the resources.
There are also high costs and thin profits. In the early stage, we burned money to fight price wars and lost money to make money, creating a false and prosperous market. Once the money is spent, it will naturally be ruined.
Some people may ask, why does capital continue to invest in JD.com?
Because JD.com’s annual turnover has increased significantly, everyone knows that as long as the logistics is well established, everything will be smooth sailing from now on.
But these categories are different from B2C, and the turnover will soon reach a bottleneck, and the true colors of the paper tiger will be exposed.
The exception is Vipshop.
The clothing business will generate a large amount of inventory, commonly known as "tail goods". Vipshop will take these tail goods and adopt a model of: brand name discounts + limited time sales + guarantee of authenticity.
For example, a piece of branded clothing costs RMB 1,000 when it is in season, but it may be sold for RMB 300 when it is put on Vipshop as a last-stock item.
Do you think anyone will buy it?
So much!
Vipshop once thrived on this model, but it is no longer good anymore and is still surviving. Now it is dominated by the three giants: JD.com, Taobao, and Pinduoduo.
Yao Yuan is aware of the development of classified B2C, but has no intention of stopping Yinyin.
Firstly, you can help her practice her skills, and secondly, you can go public to make money, cash out, or resell, and the money will always be yours.
"..."
So he thought for a while, nodded and said, "That's okay. You make a detailed plan, and I'll be your angel investor."
"How much do you want to invest?"
"The market price is usually 2 million, but based on our friendship, it's only 250!"
"whispering sound!"
Yinyin curled her lips and said, "Then I'll pick someone else. Dai Hanhan will follow me."
"Yeah, okay."
The two of them continued to eat happily.
This boss lady is much better than the milk tea girl. She just set up an e-commerce platform to practice.
…………
While Yao Yuan was busy with reception work, the video copyright incident that caused a stir last year also received an official statement.
The "Internet Audiovisual Program Service Management Regulations" were released, establishing a licensing system for video website operations - applying for a license, and clearly stipulating which content violates regulations and should be banned.
This is nothing, but one of them is: "Units applying for Internet audio-visual program services must be wholly state-owned or state-controlled!"
It scares everyone because all the reputable websites are foreign-funded.
Yao Yuan was also shocked. He asked you to shuffle the cards, but didn't ask you to flip the table? Why are you so sure and ruthless?
When the news broke out, Gu Yongqiang and Wang Wei jumped out and expressed their firm support for the official decision, but kept scolding them in private. Investors began to wait and see, and websites that were still looking for financing turned their targets to state-owned enterprises... There is a strong trend of policy tightening.
But Yao Yuan felt something was wrong. This was inconsistent with the development history of video websites!
In later generations, Tencent, iQiyi, and Youku, which one is state-owned?
Through his political resources, he found an insider, who stated: "This does not target video distribution websites, but only prohibits the production of videos by private websites."
"It can be moved, and netizens can upload it spontaneously, but private websites can't produce their own videos?"
"Yes!"
"We have done some short plays before, like "100 Years of Movies", so how do we calculate it?"
"That was before the regulations were introduced, so naturally it doesn't count, but..."
The other party's voice changed and he said: "These websites are indeed a bit unscrupulous and dare to spread any content. We will give you a card on the license. But you are fine. Your content does not violate the rules, so it should be smoother."
This is stated clearly.
Yao Yuan quickly thanked him and made an appointment for a social meal at Kunlun Hotel before hanging up the phone.
Usually when he asks someone for help, the minimum thank you gift is a social package at a five-star hotel, including a meal and so on.
There are many high-end tricks, such as various interactions with Guo Zhenxi.
Yao Yuan immediately studied with Yu Jiajia and began to apply for a license for Maili Video for a period of three years.
Other websites also applied one after another. It was supposed to be easy for top websites like Youku and Tudou, but the result was eye-opening. They were all rejected for a simple reason: "The content does not comply with the standards!"
And which ones have obtained the license plates?
TV stations, radio stations, News Corporation, etc., are all units prefixed with the prefix "国". This seems to further confirm the speculation, making people more and more panicked.
Yao Yuan asked and understood. He took his time and applied according to the process. This was his information advantage. In reality, it took Youku 5 months to get the license, and Tudou was even worse, taking 9 months.
At the same time, a number of blacklists were announced:
"Spot checks were conducted on some websites. The audio-visual websites run by Xinhuanet, People's Daily Online and other units meet the requirements and have healthy and uplifting content, but some do not meet the requirements.
25 websites including Maopu Video, Xunlei China, and Super BT Download were shut down and punished.
Warnings and penalties were given to 32 websites including Tudou and Youku..."
This wave, coupled with last year's wave, has directly cut down most of the video websites. Although the official has not mentioned copyright, everyone knows that issuing a license is only the first step, and copyright must come later.