After the leadership inspection, the most direct thing is that it has led to further growth of community users.
Of course, this is one of the reasons. Another reason was also mentioned in the speech of the leader: As of February this year, the number of Internet users in the mainland has reached 215 million, surpassing the United States and becoming the first in the world!
Internet products all have bottlenecks, the audience market, and the basic number of netizens.
The community's user growth has been slow in recent years because these two factors are almost saturated. Now that the base has expanded, new users can pour in.
Same goes for Mai Mai.
Again, there are obvious advantages and disadvantages to doing Internet business in China. The advantage is that the market is too big, but the disadvantage is that the market can usually only be so big unless you go overseas.
…………
It’s April in Beijing, and the spring is warm and the flowers are blooming.
It was a good time for an outing, but Yao Yuan was full of sadness about separation. Early that morning, he got up and made breakfast, and then gently woke up Yin Yin, his eyes filled with affection and reluctance to leave.
"Please, I just opened a company of my own, don't make it look like a separation between life and death!"
"It means life and death to me. You will definitely focus on your career in the future. If we spend less time together, who will make soup for me with bare hands? Who will work overtime with me until dawn? Who will undress and take care of me all night long when I am sick?"
"If you put away your smile, I will believe you!"
Yinyin wrinkled her nose, feeling unhappy.
The reception work was over, and she was about to leave her job. Although the world between the two of us became boring after a long time, without her by her side, the man opposite her would be as happy as a chicken.
After breakfast, the two of them went downstairs and set off in their own cars.
The direction is still Haidian, even passing Yingshi Building, but continuing to walk north from Yingshi Building, when approaching Tsinghua Garden, we drove into a community - Huaqing Jiayuan!
As the saying goes: The West cannot live without Jerusalem, just as the Chinese Internet cannot live without Huaqing Jiayuan.
This place is called Private Silicon Valley, Xiaonei.com, Kuxun, Kuaishou, etc. all came from here, and the house price in later generations was 120,000 per square meter!
When Yao Yuan came here for the first time, he found that the scale was really big, with 23 buildings and more than 2,000 houses ranging from 37 square meters to 177 square meters. It also had many cafes and three Baoding donkey meat barbecue restaurants.
Some people from Hebei will definitely say: The donkey meat in Baoding is not authentic!
Yinyin led him around the community, went up to a building, took out the key and opened the door of a room. Inside was a large four-bedroom apartment, simply decorated, with a few computers in a mess, three girls, two
A boy was packing his things, including Dai Hanhan.
"Hanhan!"
"You're here! Oh, Mr. Yao is also here to welcome you. Come on, let me introduce you... This is our content operation, this is product promotion, this is technology... As for me!"
Dai Hanhan adjusted her glasses and said, "I am the vice president and marketing director!"
"Wow, that's awesome!"
Yao Yuan applauded Mianzi, and the others were more reserved and did not dare to speak, or were very excited to see him, and they all knew him.
Yao Yuan turned around in a circle, frowning all the time, pulled Yinyin out, and said in a low voice: "You are not like that, are you acting like a graduate, remembering the bitterness and thinking about the sweetness?"
"I've just started, I need to reduce costs!"
"That's too economical. Didn't I give you 2.5 million?"
"Please!"
Yinyin also whispered: "I don't make products? I don't do promotion? When I open my eyes, there are many people waiting for me to eat, drink and have sex. How long can I last with 2.5 million? I have to make some achievements as soon as possible to attract financing.
And they are all young people. It is when their passion is high that hard work can temper their minds, and they know that success is hard-won."
Tsk!
Yao Yuan is depressed, why are you like me now?
"Then they stay here at night?"
"yes!"
"sleep together???"
"Fart! I also rented a small apartment, which is a boys' dormitory. Okay, okay, you can leave quickly, I still have a meeting!"
Yin Yin drove him away impatiently, taking a few deep breaths, filled with the joy and expectation of starting a business. She entered the room, took a whiteboard, put it on a shelf, and knocked on it.
In fact, she may not even realize that she is subconsciously imitating Yao Yuan, including specific behaviors and thinking habits.
"Okay, now let's start the first formal meeting of our team!"
Yinyin controlled her nervousness and blurted out the familiarity she had practiced thousands of times at home: "The product we are making is called [Youzi Street], which is a women's community with the nature of an e-commerce shopping guide."
Swish, brush, brush!
She wrote two big words: Share!
"To be specific, for example, I like a piece of clothing on Taobao, buy it and wear it, and it feels good. In daily life, I usually share it with my friends, which is also the inspiration for my [Youzi Street]
source.
Now the process is transformed online. I send photos of myself wearing clothes to [Youzi Street] to share experiences and create topic discussions. My friends or netizens click on the link and enter the e-commerce store. If the transaction is completed, we
Get a certain percentage of the share.
This is the core model of the first phase of [Youzi Street].”
"etc!"
Dai Hanhan spread one arm flat and put the other on top. She raised her hands like a primary school student and asked, "Did you just say Taobao?"
"What's wrong?"
"Not Maiwo Mall?"
"Um?"
"Are you going to surrender to the enemy?!"
"In business, there is no question of surrendering to the enemy. Taobao, Maiwo, Maike Eslite, Dangdang... As long as they open up third-party sharing, we will have to talk about it."
Tsk tsk!
Dai Hanhan shook her head. Women who are engaged in careers are terrible. They have changed so much.
Yinyin continued: "The reason why it is called the first stage is because the shopping guide model has no foundation and relies too much on other platforms. If they close the interface, we will be finished if we can't share it.
So after accumulating a certain number of users, we will enter the second stage and develop our own e-commerce. The specific model is brand special sales and limited-time sales, which I won’t go into more details for now.
The third stage is also our final destination..."
She brushed and wrote two more words: community!
Yes, Yinyin has always wanted to build a community. She wanted to do a Twitter-like model, but Yao Yuan threatened her. But she also has her own ideas. Why not create a women's community that is compatible with e-commerce?
The girls talk about makeup, clothes, food, drink and fun here, and it feels great.
So after incorporating Yao Yuan's opinions, this three-step idea was finally formed. In terms of realistic materials, it is: Mogujie → Vipshop → Xiaohongshu.
Mogujie is for shopping guides, Vipshop is for brand sales, needless to say, Little Red Book.
"The most important thing in building a community is the sense of atmosphere. A female community must have this sense of atmosphere, such as gradually adding some small functions that are convenient for girls. I thought of one called menstrual recording..."
Before he finished speaking, several girls' faces turned red.
The two males were also embarrassed.
"..."
Yinyin shook her head and said: "What age are you still ashamed of this! Besides, we are making products. Your own thoughts are trapped in egg shells, how can you make a good product?!"