These celebrities have no other use. They are first-rate in attracting traffic. As soon as the news is posted, their own fans will be transferred to community topic groups, Baidu Tieba, QQ/Maimai Group, and their coverage is huge.
"Always support my sister!"
"The leader's "Emperor of Han" will be launched on the 25th, everyone supports the genuine work!"
"Lao Hu's "Sword of Immortality" will be online next month, don't forget to click and play it!"
"Gao Yuanyuan is so beautiful! I didn't think she was so pretty before, why is she so charming now!"
For a time, the community was full of video topics, and the familiar "task system" was also released in time. It was still the same old thing: register a Maili account, watch for five minutes, send a comment, invite friends to register, etc., and give different amounts of M coins.
.
M coins are now hard currency and have received the same treatment as Q coins, but Yao Yuan can't do such bad things as using M coins to pay wages.
This is how the community draws traffic.
Maimai is another style of painting. Because users are generally younger and love to play games and watch variety shows, the promotion has become: "The full version of "The Coming of Kangxi" is exclusively online!"
“Sign up and you’ll get game coins (or M coins) for free!”
As long as you log in to Maimai, this advertisement will pop up, even if you don't want to see it.
This is Mai Mai’s diversion.
In addition to the two major positions, whether a video can retain users depends on its own content, which is even more important.
The combined effect of the three has formed a vortex of traffic, sweeping the video market with a momentum of swallowing up mountains and rivers.
In the past, when fighting with opponents, 99 liked to take the wrong approach, which was a last resort. Now it is no longer necessary, and it is crushed openly and openly. Not only Tudou, Youku, 56, Six Rooms, etc. are also greatly affected.
The growth of registered users is slow or even stagnant, and daily active users are plummeting, and they all go to Maili Video.
In terms of content, there are two types of video websites, some that are original by netizens and those that are not.
For example, Tencent Video and Bilibili.
Yao Yuan is working on the B-station model. B-station started with the second dimension. He did not deliberately increase the proportion of this part because he is not very interested in the second dimension.
If needed in the future, just invest in a small broken station.
Hot knowledge: Xiaopo Station was first called Station A, but was later robbed by Station B.
Yao Yuan doesn't care about ABC, he has no feelings.
…………
"A fire breaks out at the city gate, which affects the fish in the pond!"
Gu Yongqiang was extremely depressed. He knew that Mai Li was beating potatoes because the head website had no money to pay. But there was nothing he could do. He just hoped that Elder Yao would collect his magical powers quickly and give everyone a way to survive.
In reality, video websites are developing so smoothly that they have never experienced severe beatings.
Now that Yao Yuan has taught him how to be a good person in advance, he has at least made Gu Yongqiang understand that making videos is a black hole. Either you don't make it or you keep throwing money at it. There is no way to slow down.
This is not like a community. The core of a community is pictures, text and social interaction. It's fun for everyone to chat every day. If the video is not good, just slow down. If there is no fresh content, other users will leave.
Therefore, Gu Yongqiang feels a lot of crisis and is busy looking for the next round of investment.
In comparison, Wang Wei was miserable.
Shanghai, coffee shop.
Wang Wei tried his best to put on a calm and peaceful smile and communicated with the investor in front of him. The investor listened carefully and politely, but when he finished speaking, he still asked the question that Wang Wei was most afraid of hearing.
If you arrive:
"If I invest in you, how can you compete with Mai Li?"
"..."
Wang Wei's eyebrows couldn't help but twitch, and he said with a smile: "Maili's advantages lie in traffic and copyright, but now that the film and television industry is booming, they can't sweep away the copyright market. I am communicating with other websites and plan to establish a copyright alliance and invest together.
Share together and gather strength to fight against the wheat."
He is not without merit and has great ideas. This copyright alliance is good.
The investor nodded frequently and expressed his willingness to talk in depth and observe for the time being. Wang Wei did not force him and sent the other party away. He sat down and sighed.
Tudou's finances can still last for a few more months, but shareholders are all trying to catch the fish, relying on themselves for everything, and all fools know there's something fishy about it.
He sat in the coffee shop for a while, and someone came over again, it was Xiong Xiaoge.
"How was the chat?"
"Very good. I told you about the copyright alliance plan and the other party praised it very much. We have already made an appointment for the next meeting."
Wang Wei picked the one and said.
Xiong Xiaoge was noncommittal and said: "Maili has messed up the market, and the cost of confrontation is too high. Tens of millions of dollars in financing can only allow Tudou to survive and not fight back, but it is not easy to find big money now."
He paused and asked, "Have you considered the worst outcome?"
"have!"
Wang Wei was silent for a moment and said: "I have been thinking about a question recently, whether I have feelings for Tudou. When I started my business in 2005, maybe I only saw the blue ocean of videos and wanted to start a website. But after three years, I
I have gone through so many things with Tudou, but after all, there are feelings inside, and I don’t want to give up until the last moment.”
"..."
Xiong Xiaoge couldn't say anything after all the words, and sighed: "I understand, I will give you time, and we will not divest until it is absolutely necessary."
"Thank you!"
Xiong Xiaoge left and called Yu Jiajia again. Yu Jiajia laughed like a barbell: "It's all your fault. I'll do the bad things. You can show up in the end."
After hanging up the phone, Yu Jiajia grunted.
Xiong Xiaoge's image has always been that of a kindhearted elder, but there is an investor like Mao Renhou? He just doesn't want to ruin his reputation.
Yu Jiajia didn't care, she started to play her cards right.
So the next day, there was an additional sentence on the homepage of Maili Video: "Tudou User Reception!"
"Any user who registered Tudou before April, posted a screenshot of their account, and then registered Maili will receive a generous gift package..."
Wang Wei turned over the table in the office on the spot!
Just like when Taobao introduced paid rankings, which caused dissatisfaction among merchants, Tencent's Paipai immediately put up a "Taobao User Reception Center" - the business war is really interesting!
This isn't the end yet.
Xu Meng learned from Mr. Yu’s ruthlessness and Mr. Yao’s coquettishness, and made suggestions:
"We might as well let "Manslaughter" and "Ip Man" go online in advance and use all resources to increase their playback volume. It is best to create a record that crushes the market, and then grab investors who are interested in Tudou.com, and then announce the first
Rounds of financing, taken away in one wave!”
Yaha!
If Yao Yuan were present, he would definitely give Xu Meng a thumbs up for learning the essence of making videos so quickly.
What’s the essence?
Data!
"The Legend of Chu Qiao" has 48.9 billion views, can you believe it?
Xu Meng took action immediately, while Wang Wei's side was struggling to survive, and other websites were trembling. The pressure on Maili Video's server increased sharply, and it was burning money every day. This was why Yao Yuan wanted to make a quick decision.
…………
April 16th.
In the evening, the sky was dark, but Chaoyang Park, located opposite Palm Springs, was brightly lit. There were many more security guards and a red carpet. A car parked at the entrance, causing the crowd to scream from time to time.