This morning, a short, stocky, rough-skinned woman who looked like Bulbasaur walked into the company door and said to the front desk: "Hello, I'm looking for Sun Jianye!"
"Do you have a reservation?"
"Uh, yes...my name is Luo Yufeng, and I have an appointment today."
"The third room inside."
"OK, thanks!"
Sister Feng found the room. There was a young man sitting inside who was immersed in writing something. When she heard the voice, she looked up and said, "Luo Yufeng, right?"
"Please sit down, please sit down! We have contacted each other on the phone before, but today is the first time we meet."
Sun Jianye greeted her warmly and looked at her carefully. If most people saw Sister Feng, their first reaction would definitely be that she is ugly. But since he is in marketing, his first reaction would be:
Absolutely amazing!
"We talked a lot before, but I need to confirm again. Are you sure you will hand over all your rights and interests to the company and obey all our arrangements?"
"I'm sure! Teacher Sun, I don't want anything else, I just want to be popular, and I hope you can ****!"
Alas!
Sister Feng's accent made him excited, and he immediately realized, oh, I should be fired, hype! Damn, I was scared to death.
"No problem, you have great potential, but I'm very busy recently. I'll help you plan a plan when I free up time. Don't be anxious yet, just wait for my news."
Afterwards, the two initialed a contract, and Sister Feng turned around and left.
Domestic online marketing originated very early, in the late 1990s. It was mostly news like "Shandong farmers sell garlic online". Yes, it was news.
After entering the new millennium, Internet marketing has been rapidly commercialized, gradually formed a knowledge, and developed an emerging industry, with many large and small companies emerging.
Erma Company is one of the leaders, and the most classic case is "The Fairy Sister".
Old netizens must have an impression of "Tianxian Sister", who probably became popular in 2005. Her real name is Ermayina, a Qiang girl from Aba, Sichuan.
The planning director of Erma at the time, named Yang Jun, was traveling to Aba, Sichuan, and accidentally saw this girl, so he took a few photos and posted them online.
But the funny thing is that Tianxian Sister was not popular at first. She only became popular because the company was exposed.
At that time, CCTV was doing a program focusing on Internet marketing, so they invited Erma Company to appear on TV. These people honestly explained the hype process and broadcast it to the national audience. It was then that Tianxian Sister became famous.
After that, he won the endorsement of travel image, mobile phone, etc., and earned 2.3 million in one year.
He belongs to the first generation Ding Zhen.
There is another less well-known case in Erma, which is related to earthquakes.
After Jiaduobao donated 100 million, it was marketed by Erma, and its strategy was to say the truth: "Jiaduobao, you are so cruel! Donate 100 million, how dare you be 200 times that of Wang Shi! In order to punish this arrogant company, I
Please ban them and buy up all the Jiaduobao in the supermarket!"
It was a huge success and was literally sold out.
It stands to reason that Erma could get a huge commission, but in the end he didn't get a penny at all.
Because companies usually keep confidentiality when doing marketing, which means: we cannot say that people buy herbal tea after we do marketing, but that the people buy herbal tea spontaneously...
As a result, the contract between Jiaduobao and Erma was exposed, and the commission was naturally gone.
But no matter what you say, Erma Company has become famous and is now one of the best in the industry.
Sun Jianye is Yang Jun's apprentice.
And Sister Feng came to her on her own initiative to ask for promotion. He really felt that she had potential. Sister Feng was ugly and grassroots. There was a precedent for this type of Internet celebrity - the famous Sister Furong.
Of course, he can't take care of it now, because the company has received a big order, worth several million. The customer asked them to attack an object online, called 99 Group!
"..."
Sun Jianye sent Sister Feng away and continued to immerse himself in writing. After a long time, he stood up and came to the conference room with his notebook. There was a man in his 30s with an ordinary face.
It is his master, the first generation of online marketing promoter in China, Yang Jun!
He went in and waited for a while, and then several people came in one after another. Yang Jun saw that it was almost done, closed the door, and said: "Whether it is hyping Internet celebrities or attacking public opinion, there is basically a chain that must be followed.
First create popularity on the platform, then follow up with traditional media, and finally form a topical phenomenon in society.
There is a three-emotion principle in Internet marketing: lust, emotion, and emotion!
As long as it can provoke netizens and inspire any kind of emotion, it will be considered a success. What this incident provoked was emotion, a kind of cathartic emotion after a disaster.
The target is non-mainstream.
There is a company under 99 called Orange Culture. Few people outside this industry know about it, but in the marketing circle, Orange Culture is famous.
Our opponents this time are them, and we have already fought against them once.
I originally wanted to bypass the Maiwo community and open up peripheral positions, but they used their celebrity resources to pull the battlefield back.
The community is their territory, so they have an advantage, but this time they are guilty of the original sin. The public has a very bad perception of non-mainstream, and most of them are critical. If they want to make a comeback, they must first change the public perception, and they must work hard.
Excuse the non-mainstream.
Then what we have to do next is to use traditional media to deepen and strengthen the public's dislike of non-mainstream, and directly hammer them until they can't stand up.
At the same time, add Mr. Yao and Mai Mai as targets of attack..."
Yang Jun was both having a meeting and teaching. After Balabala gave a lecture, he asked: "Who has anything to add? Jianye, tell me?"
Sun Jianye, who was named, quickly looked at his notebook. Most of what he wrote was already mentioned by his master, so he could only try to pick out some content and said, "What I want to know is, can it be expanded?"
"How to expand?"
"Elevating non-mainstream groups to those born in the 80s or 90s, for example, all those born in the 90s are non-mainstream, and they are all the beat generation! It stimulates them to become more and more opposed to the non-mainstream, to the point of being condemned by the whole people."
"Well, that's a good idea, is there anything else?"
"Well……"
Sun Jianye thought hard and said: "As for the funding issue, although the customer has given a lot, the resources we have mobilized are also large, and I am worried that there is insufficient."
"Don't be afraid of this. You have to know that there can be more than one customer placing an order."
Yang Jun also felt it was amazing and said with a smile: "Since Zhang Ya's video came out, customers have been contacting us or contacting other colleagues. The most generous customers have already said that if the money is not enough, they will not be given. As long as they can get that Yao
Always fight it down!"
"Hey, it seems that 99 Group has offended many people?"
"That Mr. Yao also offended many people, and they all ganged up to attack him."
"Haha, it's a bit like killing Yao's thief and Qingjun's side?"
"Whose side is being cleared? It's just blocking the road and adding insult to injury to everyone."