Which ①佽, I’m so happy, look at the five colors, the parasol, the parasol...
This is not garbled code, but a composition written by a high school boy in Chengdu. The reporter asked six middle school teachers but they couldn't decipher it, but the student said that nine out of ten middle school students could translate it. This is called "Mars writing"!
According to the classmate, he and his friends often play an instant messaging software called Maimai, and most of them use Martian characters as nicknames or signatures because ‘everyone uses it, so I don’t have to look out of place or blend in’.”
"Zhengzhou Evening News":
In a small shop on Hongmei Street, the reporter saw the non-mainstream products that parents reported.
There are clothes with cut tongue patterns, crotchless pants, afro wigs, exaggerated false eyelashes, skull earrings, etc... The shop owner said that these products are particularly popular. Girls generally like to have afros, while boys like to wear theirs Their hair was made into a 'bird's nest', and they also had their ears pierced and tattooed."
""Chutian Metropolis Daily":
15-year-old Xiaojing (pseudonym) showed reporters her Mai Mai photo album. She likes to take pictures of herself from a 45-degree angle. In every photo, she pouted, widened her eyes, had dark and long eyelashes, and had a pigeon-toed pose. The styling and photos were also processed by computers, adding text, modifying the blush, etc.
Xiaojing’s friend Ah Fu had five piercings in his left ear. The 16-year-old Ah Fu told reporters, ‘I don’t go to school anymore, so I can pierce as many ears as I want.’”
According to Erma Company's strategy, traditional media are first used to ferment offline. These articles analyze the so-called non-mainstream from various aspects such as photography style, clothing, Martian literature, group behavior, etc., and mention "Maimai" intentionally or unintentionally. ”.
For black people in traditional media, there is no need to go straight to the point, just put the keywords in the necessary positions.
As soon as a few articles were published, everyone knew that Maimai was the stronghold of the non-mainstream, and "Audition" was also related to Maimai before.
Then, expand it.
How to expand?
Just attack a broader group directly.
"The net name of those born in the 70s: Yun Dan Feng Qing; the net name of those born in the 80s: Qingwu Feiyang; the net name of those born in the 90s; 祥愿`ī~"
"To say that the 1990s were the beat generation is really not wronging you!"
"The brain circuit of those born in the 1990s is different. They always feel that they are unique. They always think that they are the most fashionable and everyone else is stupid. They feel that the whole world is sorry for them... At the age of fifteen or sixteen, with a hedgehog head, Black Eyeshadow always complains about emptiness, decadence, failure to study well, failure to be a good child, not even the basics of being a human being, and is useless except for sensationalism.
It seems that their big and small brains are not fully developed, only half developed. I would call them brain-dead!"
This is not bad!
People on the 90th have already started surfing the Internet. Some are even old netizens. They originally hated non-mainstream people, but now they hate them even more.
"I was born in 1995 and am in the second grade of junior high school. My classmate is now very unconventional. She has changed her hairstyle several times and walks around the school with the gangsters without any scruples. I am embarrassed for her!"
"I am 17 years old, and although I also pursue fashion, I still want to say that those non-mainstream ones disgust me!"
"Information Times":
Smoky makeup, lip nails, and colorful hair. It is neither male nor female. This seems to have become the look of the post-90s generation in people's minds.
But recently, a reporter saw a post on a large student website in Guangzhou calling for a boycott of the non-mainstream. It attracted more than 500 replies, and 91% of the students supported the boycott. They also said that the non-mainstream has corrupted us born in the 1990s!"
…………
Yingshi Building.
Yao Yuan finished reading the news of the day and sighed: "It's different, it's indeed different. In the past, their work was too rough and straightforward, but now they have knowledge in it."
"Can you explain it in detail?"
Cheng Wei humbly asked for advice.
“First of all, you see, they are able to hook up with the print media, which means they have strong funds and the support of many people behind them.
In fact, the definition of non-mainstream is not very clear.
Those flashy things are non-mainstream, but if a girl takes a photo of herself pouting, wearing a T-shirt, not dyeing her hair colorfully, and not turning into a street kid, then is she considered non-mainstream?
Even if she is considered non-mainstream, should she be scolded?
Of course it shouldn't.
The badness of an individual cannot represent the overall quality, and Zhang Ya cannot represent the non-mainstream.
But now they are concentrating their firepower, stirring up emotions, playing amplified, and not giving us any room to refute, not to mention netizens can’t listen. Now everyone is very excited and follows the emotions they drive.”
"Then what should we do?" Cheng Wei asked.
"..."
Yao Yuan thought for a while and said: "They are expanding, and we are also expanding. We will directly expand to the top and see who stands taller!"
"Expand to the top?"
Cheng Wei thought for a long time and said carefully: "Then I go to Wu Jun to make arrangements?"
"Go for it!"
What is expansion to the top?
The end of all universes is the test system.
The end of all debates is society and human nature.
You expanded the non-mainstream to include those born in the 1990s, making those born in the 90s feel disgusted and actively criticize the non-mainstream. I directly focused on the social environment and the development of the times, and found experts from all walks of life to go out.
All parties saw a large-scale and extremely fierce battle.
On one side is an industry leader in charge of an 800,000-strong naval force, and on the other side is a powerful opponent with the support of multiple companies and strong financial resources. This is no longer called an attack, but a confrontation.
They were bombarded online and in traditional media, scolded by netizens and criticized by experts, which even exceeded the scale of the original aesthetic discussion.
This quarrel started on May 23 and has continued into June.
The aftermath of the earthquake slowly dissipated and everyone returned to their daily lives, with countless people eating melon and watching the fun.
"Hahaha, Maiwo hasn't been so lively for a long time. Commander Yao is surprisingly lazy. There is nothing new in recent activities."
"It was the last time we had a big discussion. I miss it so much!"
"This is the wheat nest I am familiar with!"
Erma Company does have a few tricks up its sleeve, and it is not as bad as its previous opponents - which fully illustrates the rapid development of the Internet marketing industry.
But just scolding cannot reach the level of harming 99's interests. That is a matter at the administrative level.
The old question comes again, can public opinion influence decision-making?
It depends.
The ridicule of the audience and the support of various official organizations cannot affect the box office of "River Red" by half a dime. At most, they can scold their "crowdfunding of Qin Hui peripherals".
When Erma used money to do things, they came up with a very common plan:
"Parents reported that Mai Mai spreads bad information, provides a shelter for non-mainstream, and poisons the physical and mental health of young people!"
(Valentine's Day is boring, I will update three times a day this month!!!)