The fundamental purpose of the so-called business war is to weaken/defeat the opponent. Many of the processes involved cannot be decided by oneself, but rely on administrative power.
Reporting came into being.
China has always emphasized that people do not promote officials and do not investigate, but it also depends on the situation.
If you report that the developer ran away, no one will care about you. If you report "The Legend of Wu Mei Niang" for exposing her breasts, if you report the characters in the cartoons who dye their hair, if you report the blood in the game being red... eh, you will be accurate every time you report it.
So much so that a fixed vocabulary has been formed:
"Parents report...it affects their children...poisons teenagers!"
Theoretically, Erma Company has laid so much groundwork in front of it, causing the whole network to hate non-mainstream. At this time, if the parents of the Internet mythical beast come forward, the possibility of success is very high.
Even if it doesn't work, the relevant departments must give a reply and take some reaction.
But they ignored one factor: Yao Yuan has political resources!
After all, marketing companies are just marketing companies. They make plans based on logical business thinking, but they don't expect that there are some things beyond their knowledge.
…………
Beijing.
There was a telegraph building on West Chang'an Street. There was a time when people queued up here all night long and were crowded with citizens who sent telegraphs and made long-distance calls. At that time, communication resources were limited, and if you wanted to make long-distance calls, you had to go to the telegraph building.
Of course not anymore.
Early that morning, Xiao Mo took Yao Yuan to the side of the Telegraph Building. This is a government compound with an inconspicuous sign. It is very low-key, but who would have thought that this place is a national Internet product.
of managers.
After driving in and explaining his purpose, Yao Yuan was directed to a reception room.
"You sit down for a while first, the leader has a small meeting."
"Oh well."
"What do you want to drink?"
"Just water."
The other party was quite enthusiastic and poured him a cup of tea with a cut jujube floating in it. The man was young and probably had not long since joined the work. He also obviously knew Yao Yuan and his eyes were full of curiosity.
He really wanted to chat, but due to the regulations, he couldn't talk about work. While he was struggling, Yao Yuan glanced at the newspaper on the other side's hand and saw a piece of NBA news. He smiled and said first: "Do you watch the NBA?"
"look!"
"Yesterday's finals were quite exciting, huh?"
Ouch!
The man suddenly got excited, and even came closer and said: "The Celtics are awesome. They can come back from being so far behind. Kobe has lost his nerve. The Celtics will definitely win the championship in the end!"
"I also think they can win the championship. Garnett is 32, Pierce is 31, and Ray Allen is 33. They only have a few years left in their careers. This year is their best chance. So why don't they work hard?"
"Yes, yes, it's not easy for three old guys! If they win the championship this year and stay in better shape, there may be another next year. But this will change the situation. Those superstars will probably imitate the same and form a team."
"Three old guys are fighting for the championship. What is this called a team-up? If you ask James to bring his talents to Miami and join forces with Wade, that's called a team-up..."
Yao Yuan was laughing and joking happily, and the other party was also very happy. He was just embarrassed to say: He is also a member of the community!
After sitting for a while, there was the sound of footsteps outside. The man stood up quickly and introduced a leader who came in. Then he poured tea and stood aside to wait.
Well, I have the eyesight!
Yao Yuan started to think about making friends and made friends from all over the world. This is how his network of contacts was expanded.
"Comrade Yao Yuan, I've heard of his name for a long time!"
"Don't dare, don't dare. I still need your guidance for a small achievement."
Yao Yuan shook hands with the leader. He didn't know him. Judging from his title, he was of a high rank. He was specially invited to drink tea today. Yes, he was invited to drink tea today.
The two parties sat down, chatted for a while, and then talked about the report.
"This non-mainstream has been making a lot of noise recently, and I am also paying attention to it. Many people are shouting about it, but it is not a basic crime like murder and arson. It is a social phenomenon. Zhang Ya's behavior can only represent herself.
The attack cannot be expanded indiscriminately.
Whether a social phenomenon is good or bad, we must listen to the opinions of all parties, and after careful research, let the official media make a determination."
The leader spoke very truthfully, saying: "Currently, there is no definition of non-mainstream, so we can't talk about any measures. But its negative impact is indeed not small, and we have to deal with reports, so I came to talk to you specifically."
"We have the responsibility of lax review, which allows some bad content to be spread. I will do whatever you tell me to do."
The other party gives face, and Yao Yuan also gives face.
Moreover, Zhang Ya’s black spots cannot be erased, so she must give an official explanation.
"Hey, it's serious! It's not that serious."
The leader was very satisfied with his attitude and said more specifically: "I looked at the content of the reports. Some asked for rectification of Maimai, and some asked to stop operations. It's just random! If something happens, we will ban the operation. Then the market
What has become of it?
But there are some other contents that I really feel after reading are not suitable for dissemination among young people, such as the picture of cutting wrists... Is that fake?"
"It's fake, it's all done by P. The knife didn't cut my wrist at all, it just cut a pool of blood."
"Oh, you need to pay attention to that too."
The leader thought for a while and said: "There is really nothing else. Your 99 products have always made us worry-free. I know that you were dragged down by a few people this time, but who knows that this is a special period and we have to pay attention to the mood of the masses.
.”
The biggest fear when dealing with officials is unclear intentions.
The boss doesn't tell you what to do and lets you guess on your own, which is the most annoying thing. If you put out your opinions one by one, it's actually easy to communicate.
After the leader finished giving instructions, he looked at Yao Yuan and saw him face to face with a real person for the first time.
Like most of the reactions, she is so young! She is not yet 30 years old.
A young and promising Internet upstart, with a good public image, a backer, and a passion for the motherland, he is full of talismans - otherwise, how could he have so much free time and talk so much!
"..."
Yao Yuan also understood the other party's attitude. The two parties went through a process together and deleted some excessive content, and that was the end of it.
What this means so far is: administratively, no further measures will be taken against Maimai!
After talking about business and chatting for a while, when the leader looked at his watch for the first time, Yao Yuan took the initiative to say goodbye. The young man just now was responsible for sending him out. Before leaving, Yao Yuan gave him a business card and asked for his phone number.
, even as friends.
The next day.
Maimai issued a statement stating that it accepted the rectification.
The extent is far from "rectification". Yao Yuan took the initiative to use the word "rectification", which actually meant deleting some pictures that suggested suicide.
But in the eyes of opponents, it looks awesome! It’s exciting! It’s a great success!
When did 99 undergo rectification? It was the first time in history.
The customers of Erma Company were very satisfied and gave another commission, indicating that they would strike while the iron was hot and continue to attack Yao's renal reflex area.
But Yao Yuan has jumped out of the war of words and is already safe administratively. What else should I be afraid of?!