For a moment, Fang Qing didn't know who was so frustrated with playing with things. Her mother never surfed the Internet, so why did she become so confused?
Resisting the urge to complain, I finally made it to the next day. As soon as I arrived at class, I couldn't wait to tell my best friend: "My mother is obsessed with stealing food. She even wrote a timetable. Yesterday she was in my room until 10 o'clock.
Just left..."
Unexpectedly, a friend also said: "My dad is the same! Someone who has never played computer games, and I don't know where I heard it, asked me to register five accounts and form a group to steal from other people's homes. It's so annoying!"
"Hey!"
Just as he was talking, another classmate came over and said mysteriously: "I found the class teacher on Maimai yesterday."
"ah?"
This is just gossip, and small gangs are quickly formed.
"How do you know if it's true or false?"
"I have a good friend of Teacher Li. Yesterday, Mai Mai recommended someone I might know. When I saw it, this account was exactly the same as the class teacher's QQ name. It must be him."
"Then have you added friends?"
"I don't dare to add it! How can I steal food after adding it? Who dares to steal his food?"
When the students think so, they pretend not to see it.
…………
The popularity of farm games is inevitable.
The fool-like operation and simple and popular style directly lower the network threshold to the lowest level.
The satisfaction of harvesting, the sense of accomplishment of unlocking new seeds, the joy of successfully stealing vegetables... From primary school students to college students, even teachers and professors, from wage earners to white-collar workers, and even retired people, no one is spared.
In reality, it took Kaixin.com half a year to reach 10 million game users, and Tencent a year to reach 100 million game users, with over 10 million online at the same time.
"Happy Farm" has been online for about a month now, and it has already shocked Kiwi Studio's jaws.
It spread like a virus, reaching 1 million, 2 million, and 3 million, and finally reached 5 million users, and it is still growing by hundreds of thousands or even hundreds of thousands every day.
Yao Yuan decisively started to promote offline, hyping up those ridiculous news, some of which were not relevant at all, trying to push the envelope.
“The food-stealing game is too simple, but an 8-year-old prodigy taught himself programming!”
"A man is addicted to playing vegetable planting games. He bought tomato seeds and they turned out to be peppers."
"A retired professor in his seventies sets an alarm clock just to get up in the middle of the night to steal food!"
“A staff member of an agency in Wenzhou was fired from his job after it was exposed that he was playing at Happy Farm during working hours.”
"Happy Farm" is officially released!
What does it mean to be out of the circle? It means that it is not only popular in the gaming industry, but has also become a social phenomenon. Yao Yuan immediately invited the media to interview and promote his own game studio.
"Beiqing Daily":
Did you steal food today?
Recently, this sentence has become a popular saying for people to greet each other.
It comes from a social online game called "Happy Farm". Since its launch in September this year, it has become popular on the Internet at an astonishing speed, turning thousands of netizens into diligent farmers.
In order to develop the large-scale online game "World of Warcraft", more than 170 Blizzard engineers have been busy for 4 years and invested more than 40 million US dollars.
In contrast, it only took a group of post-80s generation from Kiwi Studio one month to come up with "Farm", which is undoubtedly a victory for the common people!"
"Beijing News":
Luo Xiaowei is 24 years old and works in a foreign trade company. At the beginning of the month, he received an invitation from his colleagues to cultivate a piece of land in Maimai Space. His ranking rose quickly. He has more than 60 friends. He was ranked at the bottom at first. Recently, he has more than 60 friends.
Already reached the top 10.
'In addition to planting and harvesting vegetables, you can also play some pranks at Happy Farm.'
Luo Xiaowei said that he often went to his friends' fields to steal vegetables, which not only increased his own income, but also hindered others from upgrading. Later, he even set an alarm clock and got up early in the morning to go online to be a 'thief'.
‘There are very few people online in the early morning, so I often steal a lot. At the same time, I have to time it right and harvest the vegetables in my field as soon as they are ripe, so as not to be stolen by others.’”
""City Express":
Ms. Zhu, who works in a public institution in Hangzhou, told reporters that she and her daughter, who is in junior high school, are obsessed with this game. They often discuss the results of stealing food and exchange experiences on weekdays.
‘I didn’t expect this game to cross the generation gap, no wonder it’s so popular.’ Zhu’s mother sighed.”
…………
"cheers!"
At Kiwi Studio, the team leader specially bought a bottle of red wine, and a group of young people gathered together and toasted to celebrate. Although the idea was Mr. Yao’s, the subsequent implementation and operation were all done by his own people, who deserves credit and hard work.
It can't be taken away either.
"Parking Space" and "Friend Buying and Selling" have proven the popularity of social games, and "Farm"'s rocket-rising performance still shocked everyone.
Sure enough, Mr. Yao was right, growing vegetables is the blood inheritance of the Chinese people.
"I had previously issued a military order to Mr. Yao, saying that we would increase the number of active users to 10 million by the end of the year. But now it seems that it is not possible at all. It will be possible next month!"
"Don't mention it, stealing food is really a bit annoying. My grandma has been retired for several years and she has learned how to play computers."
"The Xigua gang's nostrils are turned upward. Let them see this time. Social games also have a bright future."
"The future is another matter. Regardless of whether you can make money, you still have to keep a low profile!"
"..."
The team leader paused and said: "Since we are talking about revenue, let me also announce that Mr. Yao came to talk to me during the day and said that "Happy Farm" is mature enough to launch paid props. He put forward a clear goal for next year.
See 300 million in revenue!”
puff!
I almost spit out the red wine I just drank.
"Are you sure? It's "Farm Farm" 300 million?"
"right!"
"End of next year?"
"That's right!"
It's like a bucket of cold water poured down on you. The enthusiasm and complacency you had just now are all gone. Now the world is still dominated by PC games. If "Zhu Xian", "Mai Mai Dance" and "DNF" earn 300 million a year, it may still feel small.
Can "Farm Farm" earn 300 million?
An average of 25 million per month!
The celebration party immediately turned into a planning meeting, and the paid props had already been conceived. There were two main ones: fertilizers to speed up growth, and pets to look after the house.
When the player reaches a certain level and unlocks advanced items such as durian, mangosteen, wasabi, white truffle, etc., the time required starts from 3 hours.
The market for chemical fertilizers will be very large, and as the crops become more advanced, the more afraid they are of being stolen, it makes sense to buy better pets.
The key is that directly launching paid props is a bit bland, it is better to create a topic and stir it up.
…………
Tencent headquarters.
Cheng Ying started another day at work.
She feels like a computer hermit crab recently. Except when she is on the road, she is on the computer all the time. As long as she is at home, the computer is never turned off, and she has to take care of the flowers and plants in the middle of the night.
There was no need for an alarm clock in the morning. The thought of collecting her own food and stealing some from others made her extremely excited - she even made an Excel sheet to record it.
The news content was updated as usual today. I went to [Youzi Street] to catch some fish.