In Liu Qiangdong’s office, he was spinning around excitedly, waving his arms and saying:
"We have been deeply involved in Beijing, Shanghai and Guangzhou for many years. As long as we are given a chance... no, no, other provinces can also do it. Those home appliance companies do not dare to increase distribution costs because they have profit requirements, but we do not. We are just to offset sales.
No matter how bad the road is, we dare to cross it. As long as this village is not in the mountains, our logistics can be delivered!"
Yao Yuan sat on the sofa and said: "You should stock up now to avoid shortage of supplies."
"Oh yes, yes!"
Liu Qiangdong patted his head and said: "With so many brands and so many styles, are there any standards?"
"The standards haven't come out yet, so you don't have to worry about the brand. We are a retailer and can sell anything. Style..."
Yao Yuan frowned and considered for a long time, then said: "Regardless of the style, according to the price, the ones sold to farmers will definitely not be too expensive, so I will stock up on mid- to low-end ones."
"Okay, let's split up!"
What kind of splitting action method?
Yao Yuan is responsible for the marketing campaign that he is best at, and Liu Qiangdong is responsible for the specific implementation. When he was leaving, he had heard Liu Qiangdong give the purchasing department tasks:
"Increase the purchase of home appliances, mid- to low-end, less than 3,000 yuan, in the name of Double 11 promotion, don't arouse the other party's suspicion, immediately! Immediately!"
"..."
Yao Yuan shrugged, the more evil Dongzi became, the more the mall developed.
Some people may ask, why not sell it directly?
In ancient times, rebellions had to have a name. Sending home appliances to the countryside was a matter of great righteousness. Within the framework of the mall, you could sell whatever you wanted...ah! You could sell whatever you wanted.
…………
Just one day later, Yao Yuan, Liu Shuping and Professor Du came to Longyang Village again.
This time I went to the village party secretary.
The village committee is located in an old temple at the foot of the mountain. There is a shabby compound with no door and a poster on the wall that says "Sailing on the sea depends on the helmsman".
"This temple belongs to the Republic of China. Later it was returned to the production team, and then it was smashed. It has been repaired until now. Don't be ridiculous!"
The village party secretary's surname was Yang. When he heard that a big boss wanted to invest, he was very happy. He quickly welcomed a few people in and said: "Teacher Du hasn't been here for several years. You are a noble person, and you helped find another noble person."
, thank you in advance."
"Don't dare!"
Professor Du said hurriedly.
Secretary Yang is very eloquent and introduced: "Our village has 80 households, more than 200 people, and more than 300 acres of land. In the early years, we planted corn, but our technology was said to be too backward, and no one wanted it. Later, when we planted tomatoes, no one wanted them, so the villagers just rode on them.
I rode my bicycle for more than 30 kilometers and went to Luanping, Hebei to sell it.
But how many bicycles can be sold? It’s not enough money. The remaining ones can only be sold to Xinfadi for 20 cents per catty. They can’t make any money and everyone is discouraged.”
Xinfadi is an agricultural product wholesale market in Beijing.
The vegetable supply in Beijing mainly relies on Hebei and Shandong, accounting for about 80%. The local scale is too small and scattered, with only 20% of the volume.
It’s not profitable to grow vegetables, it’s to wholesale them.
Vegetable farmers don't want to go through wholesalers and sell directly to the market? How is that possible? The vegetable tyrants are just kidding you!
"That's why the village is poor, and young people have gone to work in the city. Fortunately, the cost of living in rural areas is low, so you earn less and spend less."
“What is the per capita annual income in our village?”
"8,000 yuan."
8,000 yuan a year!
Tsk, it’s not enough for Xiao Mo’s monthly salary.
Secretary Yang asked: "Boss Yao, if you want to invest, I welcome you with both hands. But I want to ask, can you solve this sales problem? If you can't solve it, then it will be all in vain."
"Don't worry, I harvested all the vegetables you grew. The price will definitely be higher than the market price. The labor required to grow the vegetables will be calculated separately. I won't treat the folks badly."
Before Secretary Yang was happy, he heard again: "Are you investing? Just invest 10 million. Let's try planting for one year."
puff!
10 million!
Secretary Yang was a little panicked and said, "Well, I can't make the decision. I have to go to the mayor or district chief!"
"If you're not busy, I'll invest, so there are conditions."
"You say!"
"The first thing is to get me a big house, preferably with a yard. I want to set up a logistics point. Logistics means transportation, and delivery back and forth."
"Oh, no problem!"
"Second thing, who is the richest person in the village?"
"Everyone in the village is poor."
"Relatively wealthy?"
"That's the old Zhang family. Their boy drives a taxi in the city and makes a lot of money a month."
"Let's go and have a look!"
Secretary Yang was confused and led a few people to walk around until they arrived at the door of a house. The house was obviously different, with ceramic tiles on the walls, clear windows, and a spacious and tidy yard.
"Zhang Degui! Zhang Degui!"
After shouting a few times, an old man came out of the room. He was swaying, his eyes were cloudy, and he looked like he was drunk.
"Drinking it so early in the morning!"
"I feel uncomfortable if I don't drink. What do you do to me?"
Secretary Yang introduced it, and Yao Yuan said: "Uncle, it's like this. We have a publicity event and we need your cooperation. Your son drives a taxi in the city, right? He is very filial to you. It's just in time for our Double 11.
I specially bought a large color TV set and asked us to deliver it..."
"Will you buy me a color TV?"
"No, your son will buy it."
"When will my son buy me a color TV?"
"I haven't bought it yet, we are doing a promotion."
"Then who will buy me a color TV?"
"..."
Yao Yuan waved his hand, forget it, that's what life is all about.
"He is confused all day long. The old lady is smart and capable. Just tell her."
Secretary Yang understood and said, "Do you want to be a model and promote your logistics?"
"That's right, it's great that people can communicate with each other."
Yao Yuan stayed for a long time this time and took many photos. When he was about to leave, he saw a car approaching from a distance and screeched to a stop.
As soon as the car door opened and a person got out, he shook hands with Ka Ka: "I'm sorry, I'm the mayor of Gubeikou Town, why did Mr. Yao come here without saying hello?"
"Oh, hello, hello!"
Yao Yuan also shook hands and said with a smile: "We haven't entered into the formal decision-making process, so I won't bother you."
"If so, Mr. Yao wants to invest, and we are happy with it."
Even though this is the capital city, the districts in the capital city are different from each other, and the villages are even different from each other. Miyun is now a large rural area with nothing, and its function is to maintain the ecology.
The rich people took the initiative to invest, and the mayor had to come over even if he stepped on the acupressure board.
Now that he is here, Yao Yuan has to stay for a while and have a more detailed chat. The other party pats his chest and promises that the two conditions he proposed will be done well.
Yao Yuan took a look and said with a smile: "I also want to hold a press conference, preferably hosted by the district, to publicly announce this project."
"In the district? In the district..."
"I am sincerely here to help farmers. Once the vegetables are grown, we will continue to cooperate in the future. I want to build your village into an e-commerce demonstration model, which is a precedent across the country."
Well, I hope I can publicize it in a big way and my investment can be increased by 10 million."
"Don't worry, there will be no problem!"
The mayor was moved after hearing this. It was an e-commerce demonstration village and a national precedent. This was the main course, and 20 million was secondary. Moreover, the other party did not make any excessive demands. It was for charity.
The district also needs to show some respect.
(Not a drop is left, I’m so tired.
Chapter four today, I have to take a break first...)