"Damn it, when I looked at this picture, I thought World War III was about to begin!"
"There are still three wars involving time-travelers. The background is the Cold War. Watch me, Long Aotian, turn the tide. China rises, kicks South Korea and Japan, and draws Su Zhenmei!"
"Brother, which one are you watching? Please recommend!"
“I’m asking for help, there’s been a book shortage lately!”
Liu Qiangdong is a CEO, and he knows nothing about online appeal. He is much worse than Yao Shengren. When the news was sent out, there were not many comments. It was after Yao Yuan forwarded it that he got more attention.
People from the media are interested and inquire through various channels.
Soon, the parties involved, Gome and Suning, also knew about it. They looked confused. Why did they hit me without any warning? Didn't we have a tacit understanding before? You still bought goods from me!
Of course, this kind of thing is obvious once you think about it.
Maiwo Mall took the lead in provoking, and the two had no choice but to respond.
Suning: "Starting from May 1st, Suning will achieve zero gross profit nationwide, and physical stores across the country will reduce prices on a large scale!"
Gome: "Gome has never shied away from any form of price war. Starting from May 1, the price of Gome Electrical Appliances Online Mall will be 5% lower than that of Maiwo Mall, and more than 1,700 stores will maintain the same online and offline prices!"
Passerby Li Guoqing also got involved. He has an account in the community and forwarded Liu Qiangdong’s updates:
"Is it a gimmick? Compared with other people's offline prices online, what kind of price war is this? Dangdang.com's early summer sales have also started. Customers are welcome to compare products!"
There is also a company called Yixun.com, which also came to ask: "Does Maiwo Mall dare to compare prices with Yixun? We will launch a large-scale overall promotion campaign, and all major home appliances and 3C products will be cheaper on Maiwo."
These are all dealers.
May is coming soon, and with summer comes the peak sales season for products, especially refrigerators and air conditioners. Everyone holds events every year, but this year Maiwo unexpectedly wants to start a price war, so no one is afraid.
Liu Qiangdong, who has thick eyebrows and big eyes, looks simple and honest, but in fact he is ruthless and has a lot of verbal sparring.
One person was chatting with other scholars, guarding the computer to respond at any time, and posted several updates:
"Why should I buy Meisu Electric Appliances? Because their gross profit margin is as high as 25%, that is, if you go to the store and buy a refrigerator that costs 5,000 yuan, they can earn you 1,250 yuan!
And we only need to add 150 yuan to sell it!
Only large appliances have price space. Other products are only a few dollars cheaper, which is boring! If you want to reduce the price, it will be hundreds or hundreds of dollars!"
"I just finished a meeting with all shareholders. I said that this battle will consume a lot of cash. What's your attitude? One shareholder said, we have nothing but money, so just fight until you die!"
As soon as the nonsense news came out, shareholders looked constipated.
IDG: I have no money!
Defengjie: I have no money!
Tiger Fund: Get lost!
The financial crisis has not yet passed. Who will give you money to fight a price war? Is that shareholder’s surname Yao?
As soon as a leading company involved in the sales of home appliances makes an incident and the media reports it, the relevant departments cannot sit still, mainly the National Development and Reform Commission and the Ministry of Commerce.
They sent people down to investigate and found out that regardless of Liu Qiangdong’s affairs, it was Yao Yuan who was in contact.
Yao Yuan replied: "The prices we are cutting are for products that are not sent to the countryside. They correspond to different consumer groups than the products that are sent to the countryside. Moreover, everyone has the same goal, which is to sell home appliances and stimulate consumption. Let us at least wait for two months to see the sales volume.
"
The department also replied: "You can fight me, just change your name, it looks scary!"
Is it illegal to engage in a price war?
This definition is very vague, especially when it is associated with large companies.
Unless there is a matter of principle, the department is very tolerant of large companies. Even if there is something wrong with the behavior of Maiwo Mall, we will not criticize it.
Therefore, Prince Nai is really speechless.
…………
Although e-commerce has developed in 2009, it has not yet taken root in the hearts of the people.
What does it mean to be deeply rooted in people’s hearts?
The simplest thing is trust.
When you buy a book, CD, clothes, sundries, air conditioner, or computer on an e-commerce platform, the sense of trust is completely different.
Nowadays, relatively few people buy home appliances from e-commerce. Liu Qiangdong started an online price war. In fact, his main focus is still on bringing home appliances to the countryside.
In the blink of an eye, May 1 came and the new policy came into effect.
Shanghai, Chongming County.
Chongming County used to be part of Nantong, but was returned to Shanghai in 1958. It is an island, across the water from the city. Just like Miyun does not consider itself a native of Beijing, Chongming does not consider itself a native of Shanghai.
Agriculture here is developed and has always been the food basket of Shanghai.
In a word: rural areas.
Early this morning, an old man went out for a walk.
With his waist hunched over and his hands behind his back, there was no smell of coffee wafting from his body. He was just an ordinary farmer.
The destination is a small square in the town, where there have been activities held every day recently, talking about home appliances being sent to the countryside. There are egg collars, vulgar cultural performances, and special comedy shows, and shopping is delivered to your door...
It sounded great, but the old man couldn't bear to buy it. He thought the TV at home was still usable and was reluctant to replace it.
If you don’t buy it, you don’t buy it. You have to watch the show.
Not to mention quite vulgar!
He slowly arrived at the small square, and suddenly he let out a sigh. There used to be only one stage, but today there were two. He grabbed a neighbor and asked, "Why is there an extra stage?"
"Now there are two families, and that family is also setting up a formation to fight against each other!"
"..."
The old man took a look, and sure enough, the original one was called Maiwo Mall, and the new one was called Suning.com.
The dealers are profitable, so they no longer display bad things, and follow Maiwo's three-step ax to promote promotions. The two stages on the left and right are only tens of meters apart, and the music is so loud that you can't even tell what it is. You can get a group
I dare you to let the female Bodhisattva do a striptease if you expose your thighs...
A group of old men and uncles below are looking at car lights and learning skills, but the gear lever is old and can't go up to 20 mph.
"thank you all!"
"The following is our lucky draw, everyone has a share, and there will be more exciting performances later, so don't go away!"
As he said that, the ladies who were doing lap dances on the stage actually came down, holding a cardboard box in their hands, smiling as sweetly as they could, and making their voices as sweet as possible.
"Uncle, please take one!"
"Oh, just smoke one! Can you smoke one? Okay?"
snort!
Beauty is like dung to me!
Let me see what tricks you are doing!
The old man stretched out his hand and drew a coupon. When the young lady saw it, she jumped up and clapped her hands: "Oh, you won the prize! You are so lucky."
"Won a prize? What prize?"
"This is called a group coupon. As long as you find someone at random and each person buys one item, you can get a discount of 200 yuan!"
"Oh, that's what happened."
The old man was not interested, but he was a little happy after winning the lottery. At this moment, the neighbor just came over and shouted: "Hey, you have this coupon, great! Let's go and buy a color TV!"
"I don't want to buy it, you have to buy it yourself."
"Oh, how can I use the coupon myself? It's cheaper if both people buy it. I've inquired about it, and this time a batch of new TVs arrived, which are better than the previous ones. They cost 3,500 yuan and the subsidy is 455. This is another 200 yuan cheaper, only 2,845!