The price is discussed outside the market, and it is also discussed inside the market.
Bai Yongxiang introduced most of the functions, and 90% of the task was completed, with only one thing left. He deliberately made fun of the guests and asked Lei Jun in the audience.
"Mr. Lei, how much does your cell phone cost?"
"I, I have a lot of mobile phones."
"The most expensive one?"
"Well……"
Lei Jun shyly looked around and said, "More than 8,000."
"Mr. Zhang, where's yours?"
Bai Yongxiang asked Zhang Chaoyang again, and Zhang Chaoyang said lazily: "I have more than ten thousand."
He asked several people. When he pressed the remote control with his right hand, a comparison chart appeared on the big screen:
Meizu mobile phone, CPU: Samsung S306410, memory: 256MB, battery: 1300 mAh, screen: 3.4 inches, camera pixels: 3.2 million, price:?
Following the performance comparison of several smartphones, it is clear at a glance that they are all above 3000
“Why do we make mobile phones?”
Bai Yongxiang asked for the third time, then was silent for two seconds and said: "When we held our first press conference in 2007, I said something at that time, and now I want to say it again.
We just want to make mobile phones!
We just want to make our own phone!
We just want to make our own epoch-making smartphone!
After more than 2 years, today, at this moment, in the Water Cube where smoke has brought glory to the athletes of the motherland, I can say one more thing, we have not broken our promise, we have made the mobile phone!" "Wow!
"
Amidst the applause, Bai Yongxiang raised his voice and said: "Everyone has seen that our performance is not much different from several popular models on the market, or even worse.
So how much does Meizu phone cost?”
"5 thousand!"
"4,000!" "3,500!" shouted someone from behind.
"Good products will speak for themselves, we have to set the price of the product at a low enough price!"
When Bai Yongxiang pressed the remote control, the picture on the big screen behind him shattered, and a series of numbers slammed down: 1999!:99 "",
For an instant, the whole place seemed to be silent for a second, followed by a roar, and cheers that were thousands of times stronger than all the previous ones combined.
call!
Bai Yongxiang felt a wave of heat hitting his face. Countless people and voices converged into one place, and he couldn't help but take a step back.
"Wow!"
"Whoosh!"
There was thunderous applause, there were whistles, and even ordinary netizens in the back row shouted:
"Meizu! Meizu!"
Why is it so strong? Because the price of 1999 has killed everyone's normal logical thinking, reaching a level that no one expected.
It costs 3,000 yuan. If you are cheap, it will be enough to sell it for more than 2,000 yuan. How can anyone directly do it for less than 2,000 yuan?
There is only one dollar difference between 1999 and 2000, but I feel different in my heart. The former is cheaper!..." Lei Jun felt his heart pounding. He was stunned at first, then pleasantly surprised, and now he looked around at a loss, because he found that everything Meizu did was exactly what he felt.
Something longed for deep down.
"You're not a fucking son of a bitch!"
There are also mobile phone manufacturers here, and they all want to curse, if ordinary products are sold for 1999, that's it. If your phone costs 1999, how can we survive in the future?
…
This Meizu 1 has similar configurations to the historical Meizu M8.
The listing price of the M8 was 2,380 yuan for the 8G version and 2,880 yuan for the 16G version. But just one month later, the 8G version dropped to 2,080 yuan, and another month later, it dropped to 1,999 yuan!
The 16G version has also dropped to 2,499 yuan.
What does it mean?
It shows that the price was still high before, and they were reluctant to buy it - it was because they were reluctant to buy it, not that they couldn't afford it, because most people's mentality is to continue using mobile phones if they can use them, and they will change the phone when they really can't use it.
As a result, Yao Yuan reached 1999 in one stroke, which directly shattered this psychological defense. Some people may say, if you sell it at such a low price from the beginning, what will you do in the future? Don’t worry about that now. Xiaomi 1 is priced at 1999, which can be said to be a breakthrough.
Everyone says that Xiaomi has lowered the price of smartphones, but who is it targeting? It is targeting expensive smartphones from abroad, as well as low-end phones and copycat phones that are rampant in China.
After Xiaomi, the term cost-effectiveness became popular among people.
In 2009, when domestically produced low-end phones and copycat phones were overwhelmingly available, what Yao Yuan wanted was to establish his brand and seize the market, while also boosting sales.
When the market develops, it won't be too late to launch high-end machines.
In short, amidst the roar of the mountains and the tsunami, Bai Yongxiang completed his task brilliantly and left the stage gloriously. Everyone thought that the press conference was over, but unexpectedly the lights changed and someone else came on the stage.
Yo!
When they saw the person clearly, the whole audience was excited. They saw Yao Yuan wearing a white shirt and glasses, who looked more like a human than a human being. When he opened his mouth, he was amused: "Well, let me add a few words..."
"Ha ha!"
"Hey, I really just wanted to add a few words. Let me check the time."
He looked at his watch and said: "About 20 minutes, it won't delay us too late."
With that said, the big screen lit up again, and it was still the main page of the phone, but different from before, there was an additional APP called [Meizu Store].
“I once thought about adding a store, but considering the domestic mobile Internet environment, it would not be of much use, so I gave up this plan.
Everyone, remember that the word Application, or APP for short, refers to a third-party application, and it will become a common concept in the future.
The community and Maimai opened the application port this year. Many developers put their works on our platform and used our channels to let more people use it and obtain greater benefits.
The same is true for Meizu Store, which is a platform hosting APPs.
As you have just seen, there are not many apps for Meizu 1 because the current software and hardware are immature and cannot support too complex content.
We are working hard to develop Fly2, and we are also working hard to develop Meizu 2. I believe that when Meizu 2 is released, there will be a major upgrade in software and hardware.
I have been saying that the future must be the era of mobile terminals.
Internet speed + mobile phone + content, what does content mean? It’s these APPs.
99 Group's business involves social networking, games, e-commerce, and entertainment, and it has become an industry leader in each of them. However, it is still far from enough to face our own population of more than one billion, and even the vast market of billions in the world.
Everyone knows about the vegetable gardening game, but you may not know that this game has been posted on seven international social platforms, including Facebook, and will bring in at least 100 million in overseas revenue this year.
This is true for the computer side, but what about the mobile side?
Such a small APP is the key to future competition. I hereby officially announce that most of the 99 Group's business will be transferred to the mobile terminal in an orderly manner within 3-5 years, and issue a solicitation order: Official experts, in the field
Talented and independent developers are good at everything. You are welcome to design novel and interesting mobile applications to enrich the Meizu Store.
Our Fly will be updated to the 2nd generation, 3rd generation and even for generations to come. I hope that it is not just us doing this, but everyone working together to witness the advent of the mobile era!" The transcoding has been serious recently, which makes people feel uncomfortable.
We are more motivated and can update faster. Please use your little hands to exit the reading mode. Thank you.