typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 620 Contract Machine

 It was nearly 9 o'clock when the press conference ended.

The lights of the Water Cube are still on, and the faint blue blends with the unique steel structure to form a strange and novel visual effect, just like the long aftertaste of this conference.

Many people were unwilling to leave. The guests congratulated each other with their own thoughts. The media took the time to find opportunities and then went back to work on the manuscript. Ordinary netizens ran to the experience area to play with the prototype first.

"oops!"

Lei Jun ran over first, with his trademark grin, and grabbed Yao Yuan's hand not wanting to let go: "There are no words to describe it, but I really want to have an in-depth chat with you."

"Okay, let's find a time another day." "Okay, then I'll take the first step."

Lei Jun got out of the way, and representatives from China Mobile and China Unicom came again. Following the representatives from Huawei, Bai Yongxiang also wanted to talk, but as soon as he said a few words, the reporter forcibly stopped him for an interview.

"Mr. Bai, what is your expected sales volume?"

"Can you predict the next development of the mobile phone industry?"

“Do you think domestic smartphones can catch up with the world’s top level?” “When will Meizu 2 be released?”

“…”

Yao Yuan crossed his arms and stood waiting. Zhang Chaoyang came over as if he was awake, shook hands and said: "What a wonderful press conference!"

"Thanks for the compliment!"

"The price really surprised me. I guessed you wanted to go up, but I didn't expect you wanted to go down. I don't know much about mobile phones. This thing is different from the Internet. Will the price you sell it cheap affect the brand?

?”

It was rare for this lazy man to ask a sincere question, and Yao Yuan also smiled: "In barbaric times, who should show high-end products?"

Zhang Chaoyang was startled for a moment, then nodded, waved his hands and left. After a long time, Bai Yongxiang came out and wiped his sweat: "How did I perform?"

“Almost perfect!”

"That's good, I'm afraid I'll mess it up."

"You stay in the capital for a few more days, do some paper promotion, and then go with me to meet with China Unicom tomorrow and China Mobile the day after tomorrow."

"good!"

The reception and delivery was busy for a while, and it was completely gone at 10 o'clock.

On the way home, Yinyin sat in the car and asked: "Do you really want to switch to mobile phones?" "Not all, but most of them."

"Aren't you afraid that the price will affect the valuation?"

"Times have changed. This year they may think I am exaggerating. Next year, they will think I am far-sighted. The future will be the mobile era, there is no doubt about this."

"That's it..."

Yinyin thought about it for a while and asked: "Hey, do you want to develop an APP for my Youzi Street?"

"Okay, but don't worry. Computer-based social networking sites like this still have a few years to live, and we'll wait until we get financing and go public to get some votes..."

"Whoosh!"

As he was talking, the phone rang. It was Wu Jun from the Community Department.

"Something happened! The superiors have given us a lot of keywords and the highest avoidance level, asking us to pay special attention to this!"

"what's up?"

As soon as Wu Jun said this, Yao Yuan also sat up straight and said hurriedly: "Be careful, you would rather kill by mistake than let go!" After hanging up the phone, Yao Yuan closed his eyes and thought, many messy threads connected together. In fact, every time something happens,

, the superiors will remind the media and Internet platforms what content should be blocked.

If you keep an eye on it, nothing will happen.

Those who are not keeping an eye on them will be sealed and finished.

For example, the unlucky kid Wang Xing’s Fanfou.com... “Meizu 1 will be available for pre-order exclusively at Maiwo Mall starting from July 8th!”

"8G version 1999, 16G version 2388!"

"Bai Yongxiang: We will enter the era of mobile phones where heroes will fight."

"A blue fantasy at the Water Cube last night, which has been waiting for me for a long time!"

"The most cost-effective mobile phone is here. The price for ordinary people shocked the entire Internet. Netizens can't wait!"

The next day, there was overwhelming news about Meizu mobile phones, and the complete video of the press conference was also posted on MaiLi.

Most people don't understand the parameters, they just care about whether it looks good or not, whether it's stylish or not, and whether it's expensive or not. Some people know a little bit about it, such as memory, pixels, etc., but they have nothing to say.

Only a small number of so-called enthusiasts are ridiculing and slandering the public.

It is said that 2009-2013 was a very special period in the history of mobile phone development in China.

3G licenses are issued, and China Mobile, China Unicom, and China Telecom each get one, but the network standards are different: China Mobile is TD-SCDMA, China Unicom is WGDMA, and China Telecom is CDMA2000.

What does that mean?

That is, manufacturers can only produce mobile phones that comply with China Mobile or China Unicom's 3G standard. Such mobile phones can only use the 3G network of China Mobile or China Unicom.

In order to promote 3G, the operators naturally had to fight tooth and nail. In order to attract mobile phone manufacturers, they introduced a model from the United States: contract phones!

Contract phones are so common, and there are generally two schemes: recharge the phone bill and get a mobile phone, and buy a mobile phone and get the phone bill free.

For example, this year’s iPhone 3GS signed a contract with China Unicom. There are two opinions:

One is that China Unicom purchased 5 million units for 10 billion yuan, with each unit costing 2,000 yuan; the other is that Apple sold it to China Unicom for 3,000 yuan each, and China Unicom underwrites 1 million to 2 million units each year.

In any case, the model in the initial stage is relatively simple. Operators buy mobile phones at wholesale prices and sell more in volume.

This is equivalent to ensuring harvests despite droughts and floods.

Therefore, during the contract phone period, four major brands, ZTE, Huawei, Coolpad, and Lenovo, emerged in China, known as the "Chinese Cool Alliance." They relied on the iron rice bowl of operators and frantically seized the market. At their peak, they accounted for more than 40% of the market share.

!These four companies, plus Apple and Samsung, are the six kings in the pioneering era of 3G smartphones.

Once you have an iron rice bowl, you will naturally lose motivation.

They just meet the requirements of the operators without considering the needs of consumers. So when the operators canceled subsidies in 2014, except for Huawei, who took precautions to get out of the predicament, the remaining three companies all jumped into the street.

Next, Xiaomi, OPPO, and VIVO emerged, forming four new major brands with Huawei. This is already the second stage.

Look back.

In the era of China Cool Alliance, although domestically produced machines were short-sighted and inadequate, without them, even the 40% market share would be dominated by foreign products.

Isn’t it a bit like the text message alliance back then?

In order to open up the market, operators provide heavy subsidies and loose policies. Once the market is developed, they will be ruthless. Those who are not enterprising can only be eliminated.

Yao Yuan plunged from one barbaric era into another barbaric era, and it was the same cycle.

And by the way, early contract phones were not cheap at all. It was only around 2011 that operators implemented the "thousand-yuan contract phone strategy."

Because everyone found that no one bought domestically produced machines because they were too expensive.

For example, Lenovo released a 0phone mobile phone in 2009. The price was 5,000 yuan, which was comparable to Apple's. The i23 Coolpad originally only wanted to make a high-end machine priced at more than 4,000 yuan, and it was daring to death.

OPP0, the first Android phone X903 was released in 2011, priced at 2998, it was a hit.

Including the Meizu M8, which has been so hyped, how is the sales? It only sold more than 200,000 units in 5 months, and this was despite the price reduction.

Almost every mobile phone manufacturer initially had a dream of making high-end phones, but the market will teach them how to behave.

At this stall, Yao Yuan took Bai Yongxiang to meet a person in charge of China Unicom.


This chapter has been completed!
Previous Bookshelf directory Bookmark Next