Chapter 627: Bring the entertainment industry in first 2
"Nanzhe" refers to "Nandu Entertainment Weekly", known as the first entertainment magazine in China.
Zhuo Wei sells photos and manuscripts together. After Nandu is published, usually the next day, the entertainment pages of major newspapers will openly "steal the photos".
So Zhuo Wei hates the media. It is true that he is a paparazzi, but while you are criticizing the paparazzi from the highest moral point, you are also happy to publish my work results in the newspapers without paying me.
It's OK to be cheap.
Zhuo Wei was about to contact him when suddenly the phone rang. It was an unexpected person.
"Zhuo Wei!"
"Mr. Yu, do you have anything to do with me?"
"Did you pick up some good stuff in Hengdian?"
"Don't get me wrong, it's not your artists, it's someone else, it's someone else!"
Zhuo Wei was sweating. He thought that the other party was here to ask questions. He was not surprised that the other party knew that he had gone to Hengdian because he had secretly photographed the crew of "The Legend of Zhen Huan" and was discovered.
The most difficult thing is for party newspapers and government agencies. They will not easily appear on an Internet platform. They need an opportunity.
"What do you mean?"
When we celebrities take a look at it, "occupying public resources" is a good word, high-end, foreign-style and elegant.
The deputy editor only thought about it briefly, then nodded and said, "Okay!"
"Then whose color are you drawing?"
"..."
"explain!"
"Okay, then I'll contact Weibo!"
"Don't underestimate Weibo! I also have an account, and I follow 76 celebrities. On average, each of them posts one message per day."
Opening an official account is not a trivial matter. You have to publish news every day, search for clues, maybe conduct interviews, and hold activities. This will require several new positions or even a new department.
No matter what, this news is still popular.
"Give them blue V certification!"
As soon as Nandu's official account was opened, it was listed as a recommendation. With this starting point, those similar "Entertainment Weekly", "Entertainment Express", "BJ Entertainment News", etc. will definitely come one after another.
When Ma Yashu said this, it became even more lively.
"I agree with this statement. 99 is engaged in the Internet and has a lot of money. It is too lenient to recruit a group of paparazzi."
The person turned his notebook around and showed a Weibo post by Gao Yuanyuan, which read: "I caught a cold at night. I'm taking some medicine. It's time to change the season. Please take care of your health, everyone~"
…………
Traditional print media are very hostile to the Internet.
"If you post a sentence in the community, there will be some pretentiousness and the feeling of perfunctory fans. But Weibo does not have this problem. The 140-character limit makes the messages very short and more casual, without a sense of distance."
"Mr. Yu, we have a small business and we only rely on this to make a living. You are so generous."
Immediately, the two of them opened a "Fengxing Studio" account. Yao Yuanwen's thoughts surged and he wrote an epic gossip article and posted it on Weibo.
"Ma Yashu's!"
Actually, it's nothing. It's just that Wu Qilong's ex-wife, Ma Yashu, lived with a foreigner in a hotel while filming in Hengdian. The two have not announced their divorce yet, so it was an act of cheating. The key is that it was shown face to face, which is considered an explosive piece of information.
"Can I still rob you? The minimum guarantee is 1 million per year. Every time a news is exposed, you will be given a bonus based on the communication index. There is no upper limit."
So from then on, whenever a celebrity apologized, it was said that he "unintentionally occupied public resources"... The public was confused. What did you occupy? To put money in your own face.
Zhuo Wei couldn't help but admire that the mainland entertainment industry has never been short of ruthless people, but it's just that they are a bit less creative, and they even pick up the shit left by others.
If Yao Yuan thinks about it for even a second, it is an insult to money. The paparazzi also need an iron rice bowl these days!
So awesome!
In the future, it will be first in the community, then fermented, and then spread to various platforms and online media. This time, it will be on Weibo first, then the community... This makes those media people who are used to finding news in the community very uncomfortable. What's going on? The gameplay has changed.
Already?
But the entertainment media does not have this burden and can do whatever is beneficial.
And these more serious urban newspapers will soon become unsatisfied.
"I am an American working in China. We were introduced by friends. Please stop dwelling on this issue. I will not do anything to harm Chiron. Thank you for your concern."
"OK!"
There are three types of certifications. The blue V is for institutional certification, the yellow V is for self-media and slightly popular individuals, and the red V is for self-media and celebrities with a large number of fans.
Those stars are all red V.
The woman also had to issue a divorce statement, and Ma Yashu continued to respond and became entangled on the Weibo platform.
Ma Yashu was even more ruthless and really responded.
"We have formally signed the divorce agreement at the beginning of the year, but we have never had time to go through the formalities. We have also reached a consensus that we will not take the initiative to tell the media about this matter. Now we are really helpless."
Once the background data was changed and the trolls arrived, it was retweeted over 100,000 times in an instant.
Several people looked at each other, and one of them said: "Yao Yuan has always been a stable partner of ours and has provided many exclusive articles. This time he suddenly switched to Weibo without a word. It should be because of some agreement between them."
Later, there was a Japanese female star whose husband was cheating on her. She stood up and apologized: "I feel very sorry for occupying public resources because of the marriage farce."
"This news is supposed to be exclusive to us, but now we have to eat other people's leftovers with those third-rate media. I need an explanation."
Nandu, conference room.
Eh!
"Anyway, we are used to looking for clues in the community, so why not just open an official account on Weibo and post news about our stunts every day, so that it can be spread online and expand our influence."
"Is it OK so soon?"
"Then what is your purpose? Just to copy Weibo?"
The other party painted for two seconds, probably thinking about who Ma Yashu was, and then his tone became less interested and said: "You can be considered a celebrity, so how about you register a studio account and post the information on Weibo."
The deputy editor is convening a small meeting.
Zhuo Wei let Weibo ferment for a day before posting it on the community.
Then he mentioned foreigners:
"this……"
Various media outlets interviewed the person involved, but Yu Jiajia was ruthless and contacted the man directly: "If you respond on Weibo, I will give you a role!"
"Thank you Mr. Yu!"
…………
The few small editors who entered Weibo were trembling with fear because they were working under the nose of a big boss.
As soon as he posted the photo on Weibo, Zhuo Wei immediately posted it on the public page with a big word "hot" in front of it.
The application to open an official account was immediately sent to Zhuo Wei, and he was a little surprised. Less than a month after it went online, a print media came over - although it was for entertainment.
"Is the other party's information complete?"
"complete!"
Regardless of whether these millions of users are true or false, everyone loves gossip. They come in droves to watch and make comments, and the public opinion is all about scolding the man.
Don’t worry now, we’re all on board together!
He hung up the phone and told the story, and Feng Ke even waved his fist. What the paparazzi feared the most was not sneaking around or stalking, but the fear of offending the powerful celebrities before and after him.
"And 99 has spent a lot of resources on promotion. I think Weibo will become a very important emerging platform."