In the conference room, several heads of the propaganda department gathered here, and it was presided over by a leader in charge of this area in the province.
Thousands of police broke out. At 2 p.m., order was basically restored. At 3 p.m., the police held an online press conference on Yunnan.com, Kunming Information Port and other websites to explain the situation.
but……
"Although we notified the media to pay attention, the number of clicks was too few, and the online press conference was simply not feasible. It completely failed to meet our timely and effective information disclosure standards."
"..."
The leader looked at the data in his hand and was absolutely horrified.
If the paper media pays attention to the notice, it will not be published until tomorrow at the earliest; if the paper media has its own website, it may publish it, but it may not, because this is just a result, and it is not a big deal to the media in other provinces.
The most important thing is that these media have little traffic. Even articles from People's Daily Online only become popular when they are reprinted on other platforms.
"How is the public opinion online?"
It was during working hours and there was still no response, so I contacted 99 Company again, and after some trouble, I reported to Yao Yuan.
However, after thinking about it, he realized that this was indeed very convenient. He could not make a promise directly and said, "We will study it carefully."
The other party introduced himself and explained the situation very briefly, saying: "I know that certification takes time to review, but the matter is urgent, so I took the liberty to call you."
"Moreover, it is a new platform, there is no messy business, and it is very clean to browse. Like the search I just made, the results are clear at a glance."
The leader began to summarize his speech and said: "How to integrate with the Internet and deal with online public opinion incidents head-on is a new challenge we face. We must adhere to the principles of openness and transparency and explain the situation to the public in a timely and effective manner."
The other party was complaining in his heart, so why did he still negotiate with me?
Sure enough, a "Weibo Yunnan" account appeared.
He compared the relevant data of several major portals, People's Daily Online, and Weibo, and then looked at his own poor Yunnan Network, Kunming Information Port... and couldn't help but sigh.
"Several major portals such as Sohu, Sina, NetEase, Qianji, etc. have related news and have a certain degree of popularity. Among them, Weibo is the most popular. I found that many accounts are posting, and the total number of forwarded comments is hundreds of thousands.
, there are also many netizens from Yunnan talking about it.”
The leader was stunned.
"Hundreds of thousands?"
The leader understood and saw that what he said was clear and logical, so he couldn't help but ask: "How do you feel about using Weibo?"
The leader was silent and confused.
The subordinate projected it onto the big screen and said: "Now as long as you log in to Weibo, you will see this [Loshiwan Market Demolition] posted on the homepage. This one is the most popular and has been forwarded over 100,000 times."
"oh……"
…………
The leader looked at the dense news and the big word [hot] in front of it, and asked curiously: "When did this Weibo exist? I remember that there were not many hot spots in the community before?"
"Then search for keywords again. You can see that there are so many entries, and at least 50 accounts are paying attention to this matter."
The deputy director of the Information Office responded and immediately contacted Weibo as the meeting adjourned.
Ji Sheng thought about it, even though thousands of dollars can buy horse bones, the government Weibo is not a celebrity and does not rely on fans to survive.
This year's "hide-and-seek" and "college students selling bank accounts" cases were very passive in publicity, and the government's image and ability to handle crises have been greatly questioned.
"Yes, look!"
Yao Yuan was overjoyed when he heard this. He thought he would have to wait until tomorrow. Unexpectedly, he was quite decisive and found it so quickly. He smiled and said, "You just need to register an account and apply for it. What is your account name?"
If we proceed as usual, we hold a press conference first, write articles for the media, and publish them in newspapers or on TV tomorrow, then it will take another day.
"Pressure flow?"
"..."
The attitude is very polite.
"So there's no news about us in the community?"
"The past has calmed down
The situation is just a cover-up. This time Weibo Yunnan really gave me hope!"
"Boom, boom, boom!"
Follow Mr. Yao’s lead!
The editor who answered the phone had a grimace on his face. He hadn't even eaten a meal, and now he was not allowed to sleep. At the same time, he also lamented that Mr. Yao was really a workaholic. Such a big boss was still busy working in the middle of the night.
"It was launched in August. The number of users is growing very fast. It seems to have exceeded 10 million. After the emergence of Weibo, they should deliberately use vertical resources to put some events on Weibo @ for the first time. It seems that they want to cultivate this platform."
"OK!"
Um?
"It's called Weibo Yunnan."
"I propose to open my own official account on Weibo and make a report on this incident..."
"Comrades, now is the new media era, and old ideas need to be changed."
"Oh, why don't you open an account for your other systems? I'm inviting all media to join us. Weibo will soon become a very inclusive and popular platform, which is very convenient for publicity and public relations."
Yao Yuan was exercising on the step machine at home, listening to music with headphones on, when suddenly a student number called and he pressed to answer.
"Is this Mr. Yao?"
"It's me, who are you?"
After a few words and hanging up, Yao Yuan called the editor on duty to inform him of the matter. He ran around for a while, took a shower, had a meal, and then turned on the computer to check. It was already 12 o'clock in the middle of the night.
"How can I sleep at my age and level?"
Everyone was shocked. The Information Office of the Capital Government is a department-level unit responsible for the news release work of a province. At this time, the account level was raised to the provincial level!
He paused and said, "Let the Information Office be in charge!"
There are some comments below, and it seems that they were written by my own people, such as this one:
It's 2009, so the certification still depends on the local website? What's more, it's the official website.
"I deliberately kept it from being seen by everyone."
The subordinate considered the wording and said: "Essentially, it is no different from the community, but it has a 140-character limit, which requires each piece of information to be condensed. It is very easy to capture the key points."
"Build some fans properly. Think about it, you can get 7,000 fans in a week!"
"Find more living people and come forward to comment, both positive and negative."
"Okay, I'll arrange it right away!"
"..."
First, I posted a 112-character Weibo post to give a brief explanation, and then posted a Weibo post with a picture caption to introduce the incident in detail.
A government unit in Yunnan and an Internet company in Beijing are theoretically incapable of doing anything.
The introduction also reads: Provincial Government Information Office.
"Bang bang bang!"
Something else might happen on this day, so you have to be quick! You need to cover a wide area!
"Yes! I searched for a long time before I found it. They were all posted by local netizens and media people, but there were no recommendations at all. The traffic must have been suppressed."
Hiss!
"Don't we have a few experts? Let them write big essays, and we must strongly praise the official Weibo for this move!"