In the New Year of 2010, Yao Yuan started by watching movies, but not "Human Purge", but "Avatar".
There are many stories in this film.
In September last year, in order to discuss the introduction of "Avatar", leaders of the Film Bureau, China Film Group and 20th Century Fox gathered together and watched a 15-minute promotional video.
After reading it, all our staff were shocked.
After the decision was made to introduce it, theater chains were also very optimistic and believed that the box office could reach 500 million - the highest domestic box office at that time was more than 400 million.
Then came the Lunar New Year stalls, "2012", "Three Guns", "October Siege", "Jinyiwei", etc. crowded together to fight, it was noisy like a vegetable market.
"Avatar" was first released in North America and overseas. The box office exploded and the reputation was amazing. It was also promoted domestically and media people had a sneak peek. They were also shocked.
According to the words at the time: ""Avatar" has reached the pinnacle of what human film technology can achieve!"
Just like that, it was officially released on January 4th.
It feels like a god coming down to earth to strike down a dimension.
The film is available in three versions: 3D, regular, and IMAX. In Beijing, the only three IMAX theaters sold out their tickets in half an hour. The 12 o'clock shows in other theaters are still popular. Audiences commented that "it is harder to buy than Spring Festival travel train tickets."
!
In Shanghai, at the entrance of the Heping Cinema, the only one with an IMAX giant screen, there was a scene of movie fans queuing up all night long. Some were wrapped in quilts, some brought their own lamps to play cards and chat. The man who was first in line was there at 7 o'clock in the evening.
almost there.
Movie fans are excited and scalpers are having a carnival.
An IMAX ticket priced at 200 yuan was sold for 1,200 yuan, and there was also a service offering 300 yuan to stand in line for others.
"Avatar" brought a real cultural and technological impact to Chinese films. From the competent authorities to the filmmakers and audiences, relevant topics have been discussed for almost a whole year.
"Why can't China make "Avatar"?"
"After joining the WTO, we protected domestic films for 10 years. The result of the protection was the collective degeneration of filmmakers. They learned technical juggling and marketing hype, but they just didn't sincerely make a film that respects the audience!"
I'm afraid of comparison in everything, but if there is something like "Three Guns" at the forefront, then if you look at "Avatar", everyone will criticize it.
Two weeks after the release of "Avatar", the official issued the "Guidance on Promoting the Prosperity and Development of the Film Industry", which requires vigorously promoting creation and so on...
It did prosper later, but it only turned "Three Guns" into "River Red", and "The Wandering Earth" is still struggling alone.
…
Yao Yuan took Yinyin to watch "Avatar".
He had no idea and only paid attention to a ticketing website called "Guevara".
This is probably the earliest website for buying movie tickets online in China. It has been around since 2007. Shanda’s investment has always been tepid. Thanks to the success of "Avatar", the number of users has begun to grow.
why?
Because it was impossible to buy tickets offline, or scalpers were too expensive, Guevara sold tickets at full price, so they were naturally popular.
By the end of 2013, Guevara had captured 75% of the national online seat selection market and was unparalleled in the limelight. At the same time, websites such as Meituan and Baidu Nuomi also entered the game, and smoke was everywhere.
There are three reasons for Guevara's defeat:
First, when competing in the second- and third-tier city markets, we were defeated and failed to win.
The second is that the subsidies invested are not enough, and everyone is using 9 discount tickets.
The third is that Guevara was too young. For example, Meituan will participate in the distribution of some commercial blockbusters and monopolize online ticketing, which means that tickets for this movie can only be purchased on Meituan.
Guevara did the same thing, but the movies he chose were "Wolf Totem", "The Intruder" and "Nian Nian". Who would watch this stuff?
In the end, Guevara was acquired by Tencent and disappeared from the history of the Internet.
99 owns "Maoyan Movies", which is the largest film review + information community in China. It also has some ticket purchasing businesses, such as Deyun Club and Happy Twist.
Yao Yuan wants to build a monopolistic ticketing website. According to the original approach, now is a good time for development.
But he thought twice and did not move.
The profits of ticketing websites are thin and they do not expect to make money. They only serve as a part of a large entertainment system. The next few years will be a period of competition for ticketing websites.
He didn't want to bother fighting anymore, he could just pay for it when the results were about to come out.
This includes group purchases as well.
This is a change of status + mentality, from a chess piece to a chess player.
…………
San Francisco.
The weather on the West Coast is cold in January, but the North American film market is still immersed in the enthusiasm of "Avatar". If this trend continues, it is certain that "Avatar" will break the global box office record of "Titanic".
Number one in the world, number two in the world, both are James Cameron!
So awesome!
In the evening, Milner bundled up in his windbreaker and bought a movie ticket for "The Purge."
"Please don't play "Avatar" anymore. My dreams now are all about little blue men with tails."
"Then what are you watching? There have been no big productions recently."
"The Human Purge Project. I watched the trailer and it was very interesting."
"Then let's look at this? OK, unanimously agreed!"
Milner couldn't help but smile as he listened to the comments from passers-by.
Encountering a powerful film is not necessarily a bad thing, because it will drive up the entire market, and other films can also share the soup - provided the quality is good enough.
Milner entered the cinema, and the attendance rate was about 60%, neither high nor low.
Young people are holding popcorn and drinking Coke, waiting for a possible thrill. Look at the title of the film, "Human Purge Plan" is not exciting, who will watch it?
The video begins with a simple and clear introduction to the background of "Killing Day".
The main actor is Ethan Hawke, who is not a top-notch actor, but he is still a Hollywood star. He is well dressed, driving a luxury car, and driving on his way home. The subtitles read:
5 hours before Killing Day!
"This time there will be more people participating in the great purge. The United States will be filled with blood tonight. The poor will have nowhere to stay, the rich will be hiding in safe and stable houses, and people who are eager to release their bestiality will take to the streets... Maybe this is the right thing to do.
It’s what makes this country great.”
The protagonist returns to his mansion and learns through a conversation with his wife that employees will be coming to upgrade the latest security system, his daughter is angry with her father because of things with her boyfriend, and her younger son has some autistic tendencies...
"Human Purge" is mediocre in terms of its setting.
The setting of "Killing Day" made Milner's eyes light up. Then, two Chinese employees played by Wu Jing and Zhang Jin appeared to help the boss upgrade the system.
Originally there were 5 hours, which was very sufficient, but due to the sabotage of my younger son, it took a lot of effort.
The killing day is approaching quietly.
The eldest daughter fell in love with her boyfriend, but the protagonist disagreed. The eldest daughter got angry and hid her boyfriend in the bedroom, but the boyfriend said that this was not the solution and that it would be best to have a good talk. The daughter thought it was reasonable.