Last year, Baidu established the Tieba Division, which is fully responsible for operations, promotion, business models, etc.
Operating is easy, but making money is difficult.
As mentioned earlier, why is Baidu’s PPC being hammered N times, but it can still continue to rebrand? First, it has a monopoly in search, and second, Baidu really has no other means of profit, and PPC is its pillar industry.
They can't give up.
The dilemma of Tieba is the same. It has huge traffic, but it is impossible to monetize it. No one is in a hurry.
"Didi!"
An employee's QQ rang. He glanced at it and saw that the other person applied to be added as a friend and wrote: "Hello, let's talk business."
I clicked on it and typed: "Hello, what can I do?"
"I would like to ask, do you allow advertising on your post?"
"Okay, what kind of advertisement do you want to do?"
"..."
At times like this, someone has to step forward.
The employee sent a document including various advertising forms and costs.
Wandering World is the small bar owner and founder of [Tachygrain Leukemia Bar].
These forums all have one characteristic: they are all serious diseases that can cause death, and can even be called terminal diseases. There are not too many people there, and the posts are relatively active.
Immediately, he reported it to his boss, and the department organized research. After research and research, he came to the conclusion that there was no harm in selling it! But one year was too long, so he first contracted it for a month to test the waters.
Yao Yuan finally got a pile of evidence, some real, some concocted by himself, rich in content, detailed enough to cause death.
Under the auspices of him and the bar staff, Tieba has always had zero tolerance for advertisements and scammers, and the atmosphere is very good.
But at this moment, a person suddenly jumped out: "It's not like we can only communicate in Tieba. You can go to the group chat first!"
The more I talked, the happier I became, as if I was seeing a golden avenue.
As a result, in 2016, it was revealed that the "Hemophilia Bar" was sold, and it was also revealed that at least 40% of the disease forums were sold. Baidu once again stood at the forefront and was scolded by the public.
Not only that, the article at the top of the post bar is an advertisement for a certain hospital!
"..."
"Why do so many people join the group? You pay to become a member?"
It is said that at the end of 2014, Tieba established a "partnership system". To put it bluntly, the price was clearly marked, and hospitals, schools, enterprises and even local governments came to buy it.
"grass!"
"Forget it, I won't dare to come here anymore."
Everyone looked at the group account and fell silent. Where did this god appear? He is rich and generous.
"That's all we have for now, what do you want to do? We can study it."
This is a way of making money that Baidu came up with.
The other party was idle for more than ten seconds and asked: "Do you sell it on the post bar?"
"I want to contract the management and operation rights of Tieba for one year. What price can you give me?"
Meng Jia scratched his head and said, "I'm not the God of Medicine."
The employee was stunned and said, "What are you referring to?"
It’s been about half a month since the beginning.
"What's gone?" He was confused.
"What's going on? Has Tieba been sold?"
this……
The employee was thinking about how to reply when the other party sent another message: "How about 1 million?"
"The official airborne a small bar owner, you have been evacuated, we have all been evacuated!"
No one wants to verify the qualifications of the other party. Everyone knows very well that it is either a hospital or a drug seller, and Baidu is familiar with both groups.
Um???
The person who spoke was a small bar owner.
When one person stands up, it is easy to inspire others. Having said this, Wandering World also calmed down and said: "That's right, don't panic, everyone, we can move our positions, you sign up and stay here!"
He has come into contact with many such customers, all of whom are hospitals or drug sellers who want to advertise on Tieba to attract patients.
But it doesn't matter, Yao Yuan said it was there. Porn, gambling and drugs alone were not enough. He wanted to add all the negative BUFFs to get rid of this thing in one fell swoop.
…………
"Who should I report this to? We are all ordinary people. This is Baidu's platform. People can sell it if they want. What can we do?"
"Tianya, it's bad! The bar service team is gone!"
…
As for this hospital, all the old patients know that it is not reliable at all.
"I'll sign up too!"
"But then again, why would I think of Tachyon leukemia?"
"..."
"Not to mention training institutions, the local government may contract for a while after arriving. Which city is contracted by which city, which county is contracted by which county, right under your nose, how easy it is to manage!"
"Tachymyeloid leukemia?"
The reason why he created this forum is simple. A relative suffered from this disease and passed away, so he wanted to do his best to provide some help to similar people.
He took a sip of cold water. Everyone was worried about how to make money, and now someone is here to give money?
He flipped through the pages, and the first thing he saw was the [Tachymyeloid Leukemia Bar], which was basically in line with his expected results. He had never experienced it in his previous life, but now that he had done it himself, he felt that Baidu was simply guilty!
…
Instead, everyone excitedly discussed the inspiration:
"That's our promotion fee, take a look."
This prototype Lu Yong should still be buying medicines for patients in a group at this time...
Hiss!
The staff immediately found this forum and saw that the number of people was only 1,000. There were many posts, but the number of comments was very low. They were all patients encouraging each other and informing each other about treatment information.
This person continued: "Old bar friends all know how to avoid lightning. The key is not to let new bar friends be deceived. I want to find a few people to stay and remind friends who come in personally. Let them chat in the group. Don't believe these ads. Are you together?
of?"
"You can tell at a glance that those in the Gobi Desert have been sold. We can't admit it like this anymore. We have to reflect on it!"
"That hospital is a complete scam!"
He clicked on another discussion thread that had reached the 80th floor. Everyone was questioning, angry, and cursing.
Wandering World has his own work, and he uses his free time to do it. He was at work that day, and suddenly Mai Mai started beating crazily, and the prompts sounded urgent.
This will cause resistance among netizens and the conversion rate will be low.
"A while ago, a training institution spent 800 yuan to delete a negative message on a Tieba forum. If they were asked to spend tens of thousands or hundreds of thousands on a one-year contract, he would definitely be willing!"
…
"About the treatment of fast myelogenous leukemia!"
"I think this model can be implemented, and there will definitely be a lot of people paying for it."
In fact, you may find it very difficult to do this, because the bar owner does not have the right to delete posts. Official advertisements have to circumvent the bar owner's right to delete posts, such as forcing special posts to the top.
At the same time, similar situations occurred in several other disease bars.
When encountering similar incidents, most people's reaction is to step back and not want to cause trouble. Wandering World is just an ordinary citizen, and he is equally at a loss.
A god also jumped out and told everyone to move their positions.
The other party looked at it for a long time, maybe not satisfied, and asked: "Is there any other plan?"
"I can, this is a group number!"
Now, Tieba has not launched this thing yet.
He was suddenly startled, ignored his work, and hurried to the bar. Sure enough, the position of the bar owner had been changed, and he became a guy named "Leukemia Expert."