Lei Jun had just finished the meeting and arranged a "Lunar New Year + Spring Festival" ticketing campaign.
People like him basically do whatever they want. After half a year of hard work, Meituan, Lashou.com, Juhuasuan, and Yuetuan.com are now the four kings of the group buying market.
This is the result of him remembering Yao Yuan's advice "Don't burn money too hard".
The largest consumer product in group purchases is catering, and the second largest is movie tickets. Of course, we have to compete for it. Today's ticket market is divided into four types:
Traditional vertical ticketing websites are represented by Damai.com and Guevara;
Group buying websites;
Movie community category, represented by Maoyan Movie;
The theater chain’s self-built category is represented by Wanda Cinema Line’s ticket purchasing website.
The most popular thing is undoubtedly group buying because it is cheap.
But the strange thing is that Maoyan Movies, the earliest and leading film community in China, is also lazy in its ticketing and seems to have no intention of developing.
In other words, in the entire group buying field, 99 Group gives its peers the impression that it is just ignoring them.
"Mr. Lei, Mr. Yao is here!"
"Please!"
While he was talking, Lei Jun stood up and prepared to greet him personally. Then he saw Yao Yuan walking in the door, glanced at him, and felt inexplicably happy.
Um?
Lei Jun was confused.
"Ha ha!"
Yao Yuan looked like he wanted to laugh even more, and waved his hands again and again: "It's okay, it's okay, I suddenly thought of something fun."
"Anything interesting that you can share?"
"No no."
Yao Yuan had just finished planning the overseas expansion of his mobile phone. When he saw him, he thought of what happened to Xiaomi in India. Lei Jun had been playing tricks for half his life, but in the end he was played by Modi...
"You haven't changed much here? I heard that you did a good job in group buying, so you don't want to change to a bigger office?"
"I'm looking for it, but I won't be able to find anything I'm satisfied with for a while."
With a smile on his face, Lei Jun said: "I am busy every day now, but I am very fulfilled. I have regained my passion for entrepreneurship. Sure enough, I was right to come out and I can't waste my life."
"What I'm saying is, let those who work hard, be scolded like grandchildren every day, and earn 3,000 a month live no matter how they live, they are wasting their lives."
"Tsk! You are such a arrogant person!"
Lei Jun didn't want to confront him, and he definitely couldn't defeat him. The outside world thought that Commander Yao had a good face, but in fact, only those in the circle knew that this guy had a bad mouth.
"If you don't go to the Three Treasures Hall for anything, what are you doing here today?"
"Um……"
Yao Yuan drank tea and asked: "Does Yuetuan.com have a movie ticket business?"
"Yes, I have!"
“How are the users?”
"There are a lot of orders placed, and the film market this year is very good. "Avatar," "Tangshan Earthquake," "Inception" and "Harry Potter" have completely boosted ticket sales."
"What's your group purchase price for "Let the Bullets Fly"?"
""Let the bullets fly"?"
Lei Jun searched his mind and said: "Jiang Wen's movie, it hasn't been released yet... Oh, yes, this is a movie produced by you.
Nowadays, theater ticket prices are 70-80, and usually there is a membership card, which can be discounted. Our group purchase price depends on the strength of the website. The more subsidies, the cheaper, and the less subsidies, the more expensive. Generally, it is between 30% and 20% off."
"The cheapest one costs more than 20 yuan?"
"It's almost the same. Yuetuan.com has a package for 66 yuan, which includes two movie tickets + two cups of Coke + one popcorn."
"In this way, I want to make the film "Let the Bullets Fly". I will pay for the subsidy. If I use your platform, I will also sell my cat eyes. What is the price..."
Yao Yuan thought for a while and pulled it down to the lowest price: "How about 9 yuan and 9?"
Oops!
Lei Jun was startled and asked curiously: "You won't let me burn the money, so you will burn it yourself for fun?"
"Oh, it's different. I just want to promote "Let the Bullets Fly" and divert your attention by the way."
"..."
This was a bit obvious, and Lei Jun was speechless for a moment.
Yao Yuan looked at this and said with a smile: "If you want to do ticketing, you must use a low-price strategy to seize the market. But I don't have the energy to do it. How about you invest in Maoyan?"
"Yuetuan.com investment?"
"Yes, the head of Maoyan is called Wang Jiamin. He is very capable and knows a lot about film and television. He can continue to take charge. After you become a shareholder, you can send a vice president down to be responsible for connecting with Yuetuan and operating it."
Lei Jun's heart skipped a beat.
Maoyan is the largest movie community in China, and it also has an absolutely "authoritative" review function. Countless netizens refer to Maoyan ratings to watch movies.
"Then, does this ticketing belong to you or mine?"
"Never mind it! Seize the market first, and then we can integrate ticketing resources and put Maoyan on the market."
"..."
Lei Jun nodded and made a decisive decision: "Okay!"
"Okay, I'll subsidize "Let the Bullets Fly" first."
Yao Yuan stood up, stretched out his hand and said with a smile: "We have known each other for many years. We have fought and drank. This is the first time we have cooperated."
"Yeah, I'm looking forward to it when you talk about it."
"I still have things to do, so remember, be steady when doing group buying!"
Lei Jun walked to the elevator and silently returned to the office.
He was not stupid, so he naturally guessed Yao Yuan's intention - he wanted to invest in Yuetuan.com, but he was not averse to it. Group buying required a large amount of funds, so financing would not be too much.
…………
Since Yao Yuan was reborn, he has been less willful.
This time it counts as one.
Because he is a die-hard fan of "Let the Bullets Fly", he wanted the box office to be higher, but he didn't want to be as sinister as "River Red", so he simply subsidized the group purchase.
By the way, I got Lei Jun to cooperate.
Yao Yuan will definitely invest in Yuetuan.com, kill Meituan, and monopolize the group buying market. Don’t think otherwise!
…
In early December, the sky in Beijing became increasingly hazy.
Today is a holiday, which is a good time for theaters. There is already a long queue at the Jiahe Cinema in Shangdi.
"Group purchase! Exchange tickets here for group purchase!"
"Don't crowd, don't crowd!"
Cinemas in later generations had self-service ticket machines, but they are not common now. Audiences need to take the group purchase code and go to the front desk to exchange for paper tickets. Most of the men and women in the crowd cheered when they heard the shouts.
All are group purchases.
There were very few people in the other row, which seemed lonely. An older brother was confused and asked: "Hey, how much does your group purchase cost?"
"9 yuan 9!"
"What the hell?"
"9 yuan 9!"
Damn it!
The eldest brother is a distinguished member. He suddenly lost his sense of superiority and felt extremely unbalanced: "Which website did you buy it from?"
"Yue Tuan."
"Yue Tuan!"
The eldest brother made a note of it. He didn't do much online shopping, but this price difference was enough to make him change his habit.
"At 6:30, tickets for "Let the Bullets Fly" are checked!"
“Get in line!”
The crowd checked in quickly and came in. Many of them came not for the movie, but as part of a date, or simply because it was cheap and they bought a ticket to see it.
2010 is another milestone for the domestic film market.
700 million for "Avatar", which suddenly opened up the market to a level that was previously unimaginable.
Everyone feels that the box office is becoming more and more valuable, and it is also becoming less and less valuable. The "100 million yuan club" that was so fussy in the past is nothing now.