“Maiwo Weibo became the exclusive partner of the 2011 CCTV Spring Festival Gala new media social platform!
This year's Spring Festival Gala will for the first time try to interact with netizens in the form of Taiwan-network linkage. The audience can not only participate in discussions on hot topics in the Spring Festival Gala, but also interact with actors and celebrities participating in the Spring Festival Gala.
In addition, the official account of the '2011 CCTV Spring Festival Gala' has been officially launched, and the entire gala will be broadcast with pictures and texts..."
At this stage, Yao Yuan mainly promoted Weibo.
Smartphones are not yet popular, and the payment environment is not yet mature. It is impossible to do activities such as grabbing red envelopes and collecting five blessings. However, Weibo has a lot of computer users, so you can do it.
Young people are increasingly not watching the Spring Festival Gala, but it does not mean that they are staying away from the Spring Festival Gala.
In the past, the whole family would sit in front of the TV, laughing and having a good time. Now, parents and elders still stay in front of the TV, and young people may be playing on computers or mobile phones.
They don’t see, but they can hear and participate in their own way:
Make complaints!
I don’t know when I started complaining about the Spring Festival Gala, which is more beautiful than the Spring Festival Gala, and the chapters are more exciting than the main text...
Yao Yuan was like this. On New Year's Eve, he just held his mobile phone and complained in the group while watching everyone's complaints on Weibo. He received bits and pieces of information and finally managed to put together a party.
…………
Penguin Headquarters.
From the birth to the end of Tencent Weibo, there has never been a dedicated team, but four departments are jointly responsible. You are responsible for technology, I am responsible for operations, and he is responsible for the mobile terminal...
Internally, it is nicknamed "Four Dragons to Control Water".
Brother Ma has had many insights and made many inexplicable decisions in his life.
This "four dragons control the water" mechanism is a sure disaster.
Lack of efficiency, mutual strife, mutual competition... To give a simple example, there was a debate within Tencent Weibo: What should I use to log in?
WeChat, QQ, mobile phone number?
The final result of the discussion turned out to be that logging in with your Sina Weibo ID would be the most effective.
How is it possible to do this kind of work well?
At this moment, the department responsible for operations is studying the cooperation between Maiwo Weibo and the Spring Festival Gala.
"99 was too early to start, and the CCTV Spring Festival Gala was completed half a year in advance. We didn't have time, but we established cooperative relationships with Hunan Satellite TV and Dragon TV and became their new media partner for the Spring Festival Gala."
"Although the Spring Festival Gala of local satellite TV is good, its influence is not as good as that of CCTV?"
"Damn it, 99 got ahead of me again this time!"
"Don't be so discouraged. The purpose of Weibo + Spring Festival Gala is to interact and create a discussion atmosphere. Our Tencent Weibo needs users and celebrities, so we can drive the topic ourselves!"
"That is, if they can discuss it, we can also discuss it."
"Liu Xiang's fans are about to exceed 10 million, we can run it."
"Contact those celebrities and ask them to post on Weibo to interact with fans and chat about the Spring Festival Gala on New Year's Eve and the first day of the Lunar New Year. Wouldn't it become more popular?"
Operation staff are full of confidence.
Tencent Weibo started late, but its user base is growing very quickly. QQ accounts can directly log into Weibo, which can attract tens of millions of users.
There are entertainment stars in Maiwo, and we also have sports stars, which are no worse than them! And we vigorously invite artists from Hong Kong, Taiwan, and overseas to settle in, which is better than Maiwo.
Maiwo seems to only value mainland artists.
The original Sina Weibo, whose celebrity resources were plundered by Maiwo, has fallen behind and is currently ranked third in the Weibo war. As for Sohu, Phoenix, and People's Daily, those Weibo are more like a joke and cannot be promoted.
Operations immediately implemented the plan, and good news came one after another:
"Liu Xiang said there is no problem!"
"Lin Dan is fine too!"
"Elva Hsiao, Weiqi Fan, JJ Lin, and Luo Zhixiang are all OK!"
“Everyone promises to interact more during the Spring Festival!”
This makes the operation staff excited. In their opinion, this is enough to stir up the topic. What about the cooperation between Maiwo and the Spring Festival Gala?
They even hyped it up a bit:
"The number of followers of Liu Xiang's Tencent Weibo has officially exceeded 10 million, ranking first in the world!"
…………
In the few minutes before the Spring Festival Gala starts, there are a lot of advertisements every year, which is recognized as prime time.
The most golden thing is the ten seconds of countdown. A clock appears on the TV, ticking down the countdown, and then the advertisement: "XX Group invites you to enjoy the Spring Festival Gala!"
This year this advertisement was auctioned off by Midea Group for 57.2 million yuan - in 2005 this number was only 6.8 million yuan.
But it’s not the highest. The highest is Maiwo Network: exclusive cooperation with Weibo + a guaranteed skit + seven close-ups of Yao Yuan sitting at the guest table, and a total of 200 million was spent!
It’s only the price of a villa.
February 2, New Year’s Eve.
Yao Yuemin and Yuan Liping have gone to Hainan, and have houses in Haikou and Sanya. Yuan Liping learned to swim, and Yao Yuemin became obsessed with photography. He carried a camera worth more than 100,000 yuan and wandered on the beach all day long. The soul of an artist awakened.
However, according to my mother’s complaint: Your dad has become agitated and said he was taking pictures of the sea, but there are always a few beauties in swimsuits inadvertently included in the camera...
Yao Yuan said: Then cut him!
To be honest, after living for more than fifty years, the old couple suddenly found the joy of life.
Those chicken soup articles that say: spiritual happiness is more important than material happiness are all nonsense. People who are not burdened by life will always be the happiest.
At noon.
In the house in Palm Springs, Yinyin had arranged everything for Yao Yuan. She selected the clothes herself, put on her glasses, and nodded with satisfaction: "That's it!"
"Isn't it embarrassing?"
"No shame!"
"How have I changed from before?"
"You've matured. A 31-year-old man, like a flower, can be called handsome even in front of the whole country."
Yinyin has never played with dolls since she was a child, but now she has found the joy of playing with dolls. Yao Yuan is her large figure, and she dresses him up whenever she has nothing to do.
In the private closet, they hide all their shady props and supplies.
The types of themes that two people have played can fill up a P station.
"What time can you finish?"
"It's already early in the morning when we get to your mother's house. You should get some sleep. You don't have to wait for me."
"Well, I'll leave first."
The two kissed, and Yin Yin moved away first.
According to northern tradition, during the day on New Year's Eve, we should have a big meal with the best food and wine, and in the evening we should simply eat some dumplings, pig's trotters and the like.
She has to rush to her parents' house.
Yao Yuan himself was at home, calling Yu Jiajia and the staff of the Weibo department, and then went on the computer to hold a meeting in the group to emphasize tonight's promotion tasks.
We still had to work on New Year's Eve, but no one said anything. The boss was out to show off his face, so what else could the employees have to say?
In the afternoon, he finished arranging everything and checked Tencent Weibo before leaving.
Tencent is making headlines:
#Year by year#
#微博百愿#
It was done in a decent way, everyone was looking back on the past year and blessing each other. It looked very lively.
"whispering sound!"
Yao Yuan turned off the computer and shook his head: "You don't even understand what Weibo is!"