It is difficult for small companies in later generations to survive. They not only have to face a fiercely competitive environment, but also resist the erosion of large companies.
Big companies like to use capital to clear the market. They usually have three tactics: first talk about acquisitions. If acquisitions fail, they can talk about buying shares. Even if buying shares doesn't work, they will suppress you!
If you are still alive after walking around under these three axes, it means you are standing still.
Social networking, e-commerce, food delivery, online ride-hailing, video, etc. are all the same. As the times develop, big companies will not only plunder products, but also channels.
However, there are exceptions, especially game channels, such as Steam.
There are many small independent studios in China who have worked hard for many years to come up with a game, put it on Steam and become an instant hit. They have sold many sets and inspired countless newcomers.
Each big company has its own style. Alibaba, Baidu and others, whoever they acquire will die. Tencent knows how to delegate power and has the best results. Yao Yuan's strategy is similar to Tencent. The company is also in the period of capital transformation, and its investment in 360 is considered to be the first case of acquisition.
Dcp Group is second.
Followed by NetDragon.
…
Yingshi Building, in the office.
Yao Yuang just downloaded a 91 mobile assistant and 91 Android market, and browsed the popular games in it, and "Angry Birds: Star Wars Edition" was on the list.
This is specially developed for the North American market. It is priced at US$1 in the Apple Store and has not been launched in China at all. But now, this game is openly available, free and has appeared on 91.
The 91 series apps are owned by NetDragon!
It is said that in the early and middle stages of the smartphone era, 91, Wandoujia, 360 Mobile Assistant, etc. were all channels with a huge number of users.
The 91 series includes mobile assistant, Android market, Panda Reading, Panda desktop, Android desktop, mobile entertainment portal, etc. As of the end of last year, it had 10 million users.
Why so many?
Because 91 provides a large number of pirated free apps, mainly targeting Apple’s paid software.
Based on this, by 2012 alone, the number of users of 91 exceeded 100 million, with a valuation of US$320 million. It once sought to go public. At the same time, it attracted the attention of Tencent, Alibaba, and Baidu.
Later, Tencent made its own "App Store", Alibaba acquired Wandoujia, and Baidu made a big move, acquiring 91 for a sky-high price of US$1.9 billion in 2013, setting a record for Internet mergers and acquisitions.
Just a web dragon is worthless.
Add 91, and it's worth a lot.
Then why didn’t Yao Yuan directly sue for infringement?
The law is not perfect! People 91 will say, I just provide a platform. I don’t know whether the software is pirated or not. If you have any opinions, I will just remove it...
Just like the video websites of the year, this is the "safe harbor" principle.
If we really wanted to file a lawsuit, we could do it, but it would be troublesome, the cycle would be long, and the punishment would be weak, so Yao Yuan wanted to talk about the acquisition first.
It just so happens that NetDragon has experience in game operations in the Middle East, which is in line with its overseas strategy.
If the acquisition is successful, it will kill two birds with one stone.
…
What is rotten in the stomach is called a secret.
The moment you tell someone a secret, it's no longer a secret.
In just a few days, NetDragon's employees all knew that 99 wanted to acquire the company, and everyone was nervous and excited. Thanks to Yao Yuan's image building, he is now recognized by netizens as the guy who "most wants to be his own boss."
But for senior executives, this may not be the case.
Chairman Liu Dejian held consecutive meetings to discuss this matter. NetDragon was like a grassroots team, making noises about anything.
"99's asking price of US$500 million is definitely not for the game business. Our game revenue last year was only 500 million yuan, so we can only afford "The Demon Realm"."
"What nonsense are you talking about? You must be here for 91!"
"Does 99 value 91 so much? Hey, I heard that they called it 91 at the earliest. Maybe Mr. Yao has a problem with this number?"
"Let's not underestimate ourselves. With 910 million users, the potential is absolutely huge. Anyone with a discerning eye knows that the mobile era is coming and this market is simply immeasurable."
"I propose that we split 91 into independent operations and find financing to go public. In the future, it will never be more than 500 million."
"Is it possible to go public?"
"What about the acquisition? It's 500 million US dollars. How are you sure that 91 will be successful?"
"..."
Liu Dejian had a sullen face and said nothing.
To be honest, 500 million US dollars is enough to make him excited, but he is even more reluctant to part with the foundation he has built - NetDragon is a listed company after all, with a market value of more than 2 billion Hong Kong dollars.
And 99's regard for 91 made him pay more attention to it.
Liu Dejian does not have great talents or long-term vision, otherwise NetDragon would not have remained lukewarm and missed several development opportunities.
He knocked on the table and said: "The company is everyone's hard work and will never be sold, but the 91 project can be discussed. I also think the idea of splitting it off to operate independently and financing and listing it is a good idea.
You might as well talk to 99 to see if you can adopt the method of financing and investing in shares."
"fair enough!"
"We all have feelings for the company."
"I agree!"
Everyone said one after another.
…
"ah???"
Yao Yuan was stunned when he heard the news and asked: "Are you sure you said that?"
"Yes, NetDragon rejected the acquisition, but hopes to cooperate on 91."
"They didn't mention piracy?"
"without!"
"Their platform infringes on our rights and interests, and now they still want to cooperate?"
"Yes!"
Yao Yuan frowned, not understanding the other party's thinking for a moment. Who gave him the courage? Rovio?
He read between the lines and saw all the cleverness of NetDragon.
Cheng Wei didn't understand either and said: "I heard that the development team of 91 had disagreements due to piracy issues. NetDragon indulged in pirated software. The team wanted to formalize it, and finally left in anger.
It can be seen that this is not a decent company.
If people's hearts are not enough, they will destroy themselves.
You always say that any track will have its own barbaric era, and now is the barbaric era of App. I think it is best not to hold back and kill him directly, not giving this kind of barbaric behavior a chance to develop."
"What about the cost?"
"I think your acquisition of US$500 million is cheaper than killing NetDragon."
"..."
Yao Yuan looked at Cheng Wei, who was growing rapidly, and said with a smile: "If I leave it to you, what method will you use?"
"Piracy is their original sin, and no one can be excused. We can join forces with Apple to do this... When the time comes, NetDragon will not be able to protect itself, so we can just bring over its overseas business unit. "Devilland" is a good game. You
If you are interested, please join us.
As for 91, let’s just scrap it. It doesn’t have a good reputation anyway, and our 360 mobile assistant will be launched soon.”
Cheng Wei finished speaking his thoughts calmly, his fair face unmoved, and his black-framed glasses reflected the cold light.
Yao Yuan was shocked to find that this guy was almost mature and his desire to have a try could no longer be hidden. If he suppressed it any longer, he might develop complaints.
He considered it for a moment and said, "Go and deal with it!"
"good!"
Cheng Wei adjusted his glasses, turned around and sat on his seat, looking calm on the outside, but excited in his heart: Damn it! This is my debut stage!