August 2, International Convention and Exhibition Center.
Stefanie Sun arrived here early in the morning to prepare for her stage performance at the Meizu 3 launch conference.
She had come to the rehearsal before, and there was no one there at that time. But today she was shocked. The parking lot of the venue was full, and there was a long line at the entrance of the exhibition hall. Everyone was in high spirits, as if they were fans who wanted to see her concert.
But everyone was very orderly. After the first two experiences, everything was in order. There were still divided into interview areas and experience areas. She went in to sign autographs, take photos, and answer a few questions.
Then sit in the first row of the auditorium and wait for the show to start.
The people in the first row were all guests, whom she didn't know very well. She only knew that they were entrepreneurs from the Mainland.
Three seats away from her, Lei Jun glanced at her curiously, turned around and said, "Why did you find Stefanie Sun?"
"It fits the theme. Have you heard of her songs?"
"I think I've heard it before. I used to listen to "About Winter" and "A Game, a Dream" back then."
"Oh, they are also remnants of the old era."
Yao Yuan smiled, of course Lei Jun came to the Meizu press conference, this is his White Moonlight.
The two chatted, and Yao Yuan asked: "How is Yuetuan doing lately?"
"The bayonet is red when you fight hard!"
Lei Jun looked a little tired and sighed: "Last year's Hundred Regiments War, this year's Thousand Regiments War, if you want capital, you want to invest in it, if you want to start a business, you want to do group buying, it has already become a mess. But the leader is still us, Meituan
, Hold hands, Juhuasuan, Yuetuan, Wowotuan.”
"Need help?"
"No, no need for now."
"Um."
Yao Yuan nodded and didn't ask any more questions, and Lei Jun didn't talk anymore.
The two have a tacit understanding for a long time, and ending things early is not necessarily a good thing. Lei Jun now has financing, money, resources, and market share, so he can persist for a long time.
When he couldn't hold on any longer, his opponent was basically out of ammunition and food.
At this time, if a foreign giant enters the market forcefully, it can directly change the situation and even determine the outcome - of course, the investment money at that time was much more than now.
The original three giants were Baidu, Alibaba, and Tencent, known as BAT.
This is what the outside world called them when the market matured and the three companies were fully developed and used capital to expand their land. Now it has not reached that point, and there is no such thing as BAT. But everyone has already recognized one thing, 99, Baidu, and Alibaba
, Tencent is the four pillars of China’s Internet.
Therefore, the competition for the group buying market will definitely be the battlefield between these four companies in the end. After the monsters are cleared, the BOSS will fight each other...
On the stage, the press conference began.
Bai Yongxiang performed his annual performance in person, and the script was the same. He first talked about the market environment, played a few jokes, then talked about the current situation of Meizu, played a few jokes again, and then introduced new mobile phones and introduced them.
Configuration, performance, etc.
This part is often lengthy, so in order to avoid being boring, it should be as lively and lively as possible, and there must be an intermission. So Stefanie Sun came on the stage and sang a song that is probably the most representative masterpiece:
"meet"!
"What kind of dialogue will there be when I meet someone? The person I'm waiting for, how far in the future he is..."
Stefanie Sun's unique timbre and singing flowed in the hall, and the big screen behind also lit up, showing a very pretentious animation:
Blue sky, sea, golden beach, all kinds of romance, you and I meet here, Meizu meets users, all encounters in the world are reunions after a long separation...
"Me meeting you is the most beautiful accident. One day my mystery will be revealed."
After singing the song, Stefanie Sun's mission was completed and she returned to the field to continue to act as an audience.
Mentor of "The Voice of China", Meizu press conference and a commercial filming. In terms of commercial income, 99 Group has been her biggest financial backer since her debut.
Bai Yongxiang returned to the stage and began to introduce today's highlight, saying: "Last year, some people still had doubts about the arrival of the mobile era, but this year they have reached a consensus.
The world is changing so fast that the traditional Internet is transforming into the mobile Internet seemingly overnight. There is a very popular topic right now, called 'Who can get the first ticket in the mobile era?'
This topic is very interesting.
Users have different needs on the mobile phone and on the computer. If you move according to the script, you will definitely die. Making mobile products requires not only transformation, but also new thinking."
He turned sideways and motioned for everyone to look at the screen.
The screen changed, and the WeChat page appeared, with the iconic "a little man standing alone in front of the earth".
“This is one of our APPs, called WeChat, which currently has 18 million users. Friendly merchants also have some similar software. You may think it’s nothing special. Isn’t it just instant messaging?
Maimai on the computer, just change a piece of clothing and it becomes a micro chat.
If we really follow this thinking, as I just said, we will definitely die. So we have added several new small functions to it..."
The picture changed again.
"People nearby can view the users using WeChat within a certain range as long as they turn on positioning."
"WeChat was basically a transformation of MaiMai users before, focusing on socializing with acquaintances and semi-acquaintances, but this was far from meeting the needs of users in the new era, so we expanded it to include socializing with strangers."
"The second function..."
The big screen showed the sea and beach again, followed by a short animation, in which a person threw a glass bottle stuffed with letter paper into the sea.
The bottle drifted with the ocean current, and was picked up by another person.
"drifting bottle!"
Bai Yongxiang also tried his best. He knew that he might be charged with "abetting sex" later, but for the sake of the group's plan, he still focused on explaining the function of the drift bottle.
Three options: Throw the bottle, Look for it, My bottle.
It's still relatively rough now. Essentially, you just write text, send it out, and receive it randomly. If you enable positioning, you have a very high chance of meeting users in the same city.
First of all, there is a limit to the number of times you can throw bottles and catch bottles every day.
Secondly, both parties are anonymous. If you want to add friends, you need to actively provide your WeChat ID or mobile phone number.
Can't post pictures yet.
"The new era requires stronger storms. Mobile phones are not only mobile phones, and APPs are not only APPs. They are innately integrated. We use our own design, sincerity and the mentality of serving users to present the most satisfactory products to everyone in terms of hardware and software.
work!"
"The first ticket in the mobile era belongs to us!"
Bai Yongxiang shouted this slogan with confidence.
"Whoosh!"
The whole audience applauded.
At the end, and the most exciting moment, the big screen changed and the price was announced: 1999 yuan!
"Whoosh!"
The applause was several times louder than before, reaching the climax tonight. With so many performances and comparisons introduced earlier, everyone felt that the price might be raised.
But the main focus is on a psychological difference.
Still 1999 yuan!
In an instant, countless people suddenly felt a sense of "picking up leaks" and "taking advantage". This feeling quickly turned into an impulse to consume, which was exactly the effect Yao Yuan and Bai Yongxiang wanted.
Meizu 3, their expected sales volume is 6 million+, what is the +?
There is no cap on the top.
Starting from 6 million.
"Starting from August 10th, Meizu 3 Telecom Edition will accept online pre-orders!"
"Thank you all for coming to today's press conference, and please continue to look forward to our new product, Meilan!"
Bai Yongxiang bowed to express his thanks, and the press conference ended.
…
At the same time, almost all netizens who watched the live broadcast and had 3G smartphones took out their mobile phones.