“The man in black and Little Red Riding Hood made an appointment on WeChat.
Little Red Riding Hood used fake photos, and then made an appointment with the hotel for 419. After the man in black checked in the room, he was shocked when Little Red Riding Hood came to see it and didn't want to do it anymore.
Little Red Riding Hood said she would stay with him even if she didn’t work in a hotel, and she wanted 300 yuan for it. The two got entangled, and the man in black told the TV station that someone was scamming him..."
As the video spread online, a so-called "revealing" article also circulated on Weibo.
It is very similar to what hot events will happen in the future. Soon there will be some screenshots of the chat conversations, and they will be revealed whether they are true or false.
Then, videos of ghosts and animals also began to spread.
"Why did I rob you? Am I the one who robbed you? You won't give me a dime, you won't give me a hundred yuan. If you don't embarrass me, I won't embarrass you. Why are you leaving me here... One hundred, one hundred
Block...you are shameless and still laughing, you still laugh when you have sex..."
This ghost can only be said to be the tears of the times.
Old netizens should all know this.
Not only that, other netizens did not miss this opportunity to prank. There were dozens of funny versions. Some even wrote a song about it. The same hat as Little Red Riding Hood was also put on Taobao. There was even a self-proclaimed "Little Red Riding Hood" hat on Weibo.
The account of "The Man in Black" gained 10,000 followers in 3 days...
This is not a serious era. It seems that everything can develop in the direction of entertainment. In the end, we happily ignore the pain points, quickly forget them, and wait for the next event to happen.
In order to hype up this matter, Yao Yuan spent millions. The primary purpose was to advertise and let people know that WeChat existed.
Historically, WeChat had almost no rivals except MiLiao.
Due to Lei Jun's decision-making, Mi Liao chose a conservative strategy and was not considered a strong opponent.
It’s different now. WeChat and WeChat are in a state of constant conflict. If you fight to the death, one of them will be killed. As a result, the promotion strategy and cost will be very large.
You cannot develop users step by step. Advertising is very necessary.
Yingshi Building, in the office.
Yao Yuan stood in front of the "WeChat" whiteboard, holding a pen in his hand, listening to Cheng Wei report the data for July and August.
"In the first two months, domestic smartphone sales were approximately 10 million units. Compared to the first half of the year, which totaled just over 20 million units, the mobile phone market in the second half of the year has begun to boom as you would expect."
"Among them, Android machines account for 50%, Apple machines account for 10%, and the rest is divided up by Symbian, Windows, etc."
"Based on a 60% share, our WeChat user growth data in July and August should have been 6 million, but now there are only 4 million. And this month, after Little Red Riding Hood became popular, WeChat downloads increased by 1 million, promotion
It still played a big role.”
"The total number of users is 23 million?"
"Yes!"
“Where’s WeChat?”
"WeChat's data is stuck at 12 million in August, and the latest has not been released yet."
"There is a gap of 11 million, so we can catch up..."
Yao Yuan recorded on the whiteboard and wrote densely in the blink of an eye. His mental expectation was that WeChat would have 50 million users by the end of this year.
Where did this number come from?
Since July, smartphone sales have increased significantly.
10 million were sold in July and August. Looking at this momentum, September is very likely to exceed 10 million in a single month. With the current market size, exceeding 10 million in a single month is the limit.
In other words, in the four months of September, October, November, and December, there is still room for more than 40 million mobile phones.
Apple + Android account for 60%, or more than 20 million units.
Adding in the current 23 million users, that’s almost exactly 50 million.
"..."
Yao Yuan looked at the information again. In the remaining three months, there will be more than a dozen domestic thousand-yuan phones on sale. These are the foundations for Wechat to win or lose.
………………
WeChat Business Department.
Zhang Xiaolong led the team, who were watching "One Hundred Dollars", with their brows furrowed and expressions like "What the hell is this" written on their faces.
More than a long minute passed, and the conference room was briefly silent.
"Times have really changed. Do young people like this kind of thing now?" someone couldn't help but ask.
"It's an imported product from Japan. It uses repeated images and sounds to achieve a brainwashing effect. Hey, does Tencent Video have this?"
"No, our videos are mainly film and television for now."
"Our opponents are our opponents, but I have to say that 99 is really better than us at grasping the preferences of young people."
"So we are also improving!"
Zhang Xiaolong took over the topic and said with a smile: "We have been dealing with 99 for so many years, and we know their tricks well. There are only three tricks in the back and forth.
The first step is to create an incident, regardless of whether it is true or false.
The second step is to create hype and attract traffic.
The third step is to take the opportunity to promote the product.
And they have their own entertainment group, which combines entertainment elements very well, and can often achieve the effect of 1+1>2.
We didn’t understand it before, but we understand it now. We created Tencent Video, right? We invested in Huayi, right? We entered the film and television industry, right?”
He paused and said: "Regarding the promotion of WeChat, Mr. Ma and I have communicated a long time ago. We can no longer follow the conventional route and we must also create traffic.
We found Huayi celebrities and shot a set of promotional videos;
Our new features have also been developed and can also be used to socialize with strangers;
Moreover, we have a high style, focusing on family relationships, not pornography, and working together online and offline. There is a 10 million user difference between WeChat and WeChat, so this is not an insurmountable gap."
Zhang Xiaolong banged the table and encouraged: "So everyone must have confidence that Tencent will always be Tencent. Our goal this year is to kill WeChat!"
………………
Tuanjie Lake Building.
As the Longxing Land of 99, this place is quite famous in the circle. The trees in Tuanjie Lake Park are yellow and green, green and yellow. They have nothing to do with Mr. Yao anymore. Instead, they have witnessed Mr. Yu’s new generation from generation to generation.
Replace the old one.
Early that morning, Yao Beina came to Tuanjie Lake.
She didn't need to dress up at all before, but now she's wearing a hat and sunglasses to look sneaky. She can't help it, The Voice is so popular.
It has been broadcast for more than a month and dominates the Chinese entertainment industry. No other star can compare with it, so many stars take the initiative to gain traffic. They post on Weibo "support Deng Ziqi", "support Yao Beina", "Huang Ling is so beautiful" and so on.
…
The progress of playback and recording are different.
The playback only reached the top 16 promotion match, but the recording ended with the promotion, then the top 4, then a pause, and finally the finals were recorded.
Because there are countless weird people who want to show up in the finals, such as those who want to sponsor products, the crew who want to advertise, and some who just want to show their faces and sing with the contestants.
The program team has to coordinate.
Yu Jiajia also has to give up three points and make appropriate choices.
At this moment, Yao Beina went upstairs, but she became more and more embarrassed all the way because the employees coming and going were staring at her and whispering:
"Hey, Yao Beina!"
"It's really her, come and sign the contract!"
"I heard that she is Mr. Yao's cousin, is it true?"
"They are inseparable from each other, they both have the surname Yao, and they still care about her so much!"