After deciding to go to war, we will make detailed arrangements.
In the conference room, the WeChat page is displayed on the big screen.
WeChat has updated its version, launched a "people nearby" function, and creatively created WeChat IDs for celebrities such as Li Bingbing and Huang Xiaoming to call on fans to pay attention.
In fact, they are all run by teams.
The official account has not yet been released, so we will use this simplified version of the model.
"WeChat's promotion is divided into online and offline. Offline is mainly aimed at middle-aged groups. I am not optimistic about its effect. Because WeChat lags behind, even these three melons and jujube users want it.
We don’t need to engage in offline battles, it’s a complete waste.”
"You can leave other places alone. The capital must drive them out and stop hanging around under my nose." Yao Yuan interjected.
"good!"
The person below quickly recorded it and continued: "For online promotion, in addition to advertising heavily, they also make full use of QQ
The influence of QQ space and games drives traffic to WeChat.
For example, Tencent's two most popular games, "QQ Speed" and "Crossfire", have launched activities to register on WeChat to receive benefits."
"What did they give?"
"Mainly give away Q coins."
"What about mobile games, "Tiantian Love Elimination", "Tiantian Xiangqi" or something like that?"
"That's not true. These games are not the focus of Fluoro Finance and have little appeal to users."
After analyzing it, my subordinate said: "I think we should stick to the principle of mobile phone + channel + content, HOLD young people, and use the ecosystem to expand WeChat users."
"First of all, our PC games are no worse than Tencent's. "League of Legends" is also about to be released in public beta. The tenth anniversary is a perfect reason for a wave of marketing.
Secondly, Tencent's mobile games are so bad that we can make a big fuss just by using "Angry Birds".
Then we will maintain innovation in terms of functions and speed up the update version. After a while, the thousand-yuan phone channel will also show its strength, and the sales of Meizu 3 will also accumulate. In the end, we can form an encirclement on WeChat, and we will definitely win!"
The general direction is right. 99 and Tencent are competing against each other for trump cards. No matter how they fight, 99's card is always the best. Yao Yuan thought about it again and asked: "How is the use of WeChat within the group?"
"100% of those who have smartphones here at Yingshi are using WeChat. Mr. Qiangdong, Mr. Yu, and Mr. Bai are not sure.
“I would like to issue a notice that starting from today, all customers, suppliers, official personnel, etc. who have business dealings with the group will use WeChat to communicate on their mobile phones.
If they don't pretend, persuade them to pretend. If their leadership pretends, the employees will pretend too.
Alas!
It was broad daylight and everyone's spines were running cold.
They are all senior executives, and they all have the experience of assigning tasks to employees in the middle of the night. When the other party curses in his heart but has to reply "ok", "received" and "understood", they will have a twisted pleasure.
To be a leader or manager, you don’t need to be taught by others. If you are put in that position, you will be oppressed by yourself.
Similarly, Yao Yuan often assigns tasks to them in the middle of the night, and they have to reply with "ok", "received" and "understand" the three-piece workplace suit.
WeChat allows you to send messages at no cost, and it can also send voice messages and pictures, making it very suitable for workplace applications.
Yao Yuan obviously meant this, to increase workplace applications. He even wanted Zheng Nanling to develop a [read] function, but gave up after thinking about it.
Putting this function on Alibaba Wangwang and JD customer service will very well alleviate customer anxiety, but putting it on a pure chat software will do more harm than good.
As many people like [Read], there are sure to be twice as many people who hate it.
WeChat only has over 20 million users, so don’t make it self-defeating. Even if you want to do it, you have to wait until you monopolize the market before trying again.
"Drive them out of the capital!"
“Intensify efforts online!”
"Speed up the updated version!"
"Waiting for mobile phones and channels to show their power!"
The meeting finalized these few things, everyone assigned tasks, and then dispersed.
When Yao Yuan returned to the office, he looked up and saw the "feng shui stone". It was actually a rockery-like stone screen that replaced the original wooden screen.
It is engraved with various auspicious and wealthy patterns, as well as four big characters: Purple air comes from the east!
"Damn it, when Tencent came, the atmosphere turned metaphysical!"
Yao Yuan patted the stone and sat alone in the room. Every cell was restless. The long-lost excitement filled his body, making it difficult for him to calm down.
He believes that winning WeChat means winning Tencent!
As long as this battle is won, 99 will no longer succumb to Tencent, but will completely rise above Tencent!
Sun Yan is an old employee of the group. He is outstanding in business, flexible in mind, and ruthless in his actions. He is often assigned some [Business War] tasks.
This time he received the task of expelling WeChat’s local pushers from Beijing.
When talking about high-end business wars, people often joke about poisoning Youzu, Qingzi snatching the official seal, Hello Bicycle and Meituan cushions, etc. In fact, these are all extreme practices.
Of course there is, but you have to bear legal responsibility accordingly.
99 is a local snake in the capital, and he is also a gangster. There is no need to be so mean.
Sun Yan first went to Maiwo Mall, and after coordination, he went to a unit directly managed by the civil affairs department called the Community Service Center.
In recent years, 99 has done a lot of good deeds, rarely requiring official cooperation, and he is familiar with many yamen.
"Xiao Sun, why are you free to come here today?"
An elder sister warmly entertained me and made a cup of tea with her own hands.
"I'm here to see you. I can ask you to help me with a little thing."
Sun Yan didn't talk nonsense and said directly: "Isn't the National Day coming soon? In previous years, we have done some donation and assistance activities, and this year is the same.
This year we will target the middle-aged and elderly people, organize some cultural performances, send some rice, flour, oil and eggs, and visit orphans, widows, the sick and the disabled..."
"Okay! Everyone is watching your group's actions. Who doesn't want to say hello? We also want to organize National Day activities. How about we combine the two into one and do it together?"
"That's great. We can only hope to have an experienced leader like you!"
A few words settled the matter.
One needs resource sponsorship, and the other needs official endorsement. They hit it off immediately and are familiar with each other.
When a company becomes big enough, how much influence can it have on local government? Well, I have the answer in my mind, so I won’t go into details.
Of course, the capital city is different and its status is lofty. With the strength of the 99 Group, it cannot call the shots, but it is still okay to do some small things - especially in the name of charity.
It is said to be a National Day event, but in fact it started at the end of September.
There is no way, Mr. Yao has a kind heart and cannot bear to see the WeChat pushers suffering in the wind and rain.
This evening, at the entrance of a certain community.
As usual, Li Dongge led a team to set up stalls and promote the market. The results in the past few days have not been good, and there are not many users. However, WeChat is promoting it across the board, and these three melons and two jujubes can be considered meat.
"Didi!"
He was talking nonsense here when he suddenly heard a car horn honking and a van parked in front of him. As soon as the door opened, many people got out and rushed to him.