In the small kitchen of Maiwo Mall headquarters, Liu Qiangdong was frying a pot of chicken nuggets marinated in fermented bean curd. He stir-fried the chicken for 2 minutes, poured in the broth, covered the pot, and simmered for 20 minutes.
This is an established habit.
Every Double Eleven, Liu Qiangdong would cook in person, reward the key people in charge of the work, and then stay up all night together, waiting for the next day's data.
Among all the industries of the 99 Group, Yao Yuan is most assured of the mall, which has a strong resource base and is developing better than JD.com at the same time.
In 2009, the two were still worried about the 7 billion in the gambling agreement. Only 2 years later, this year is not over yet, and the turnover has exceeded 30 billion!
This also shows that domestic online shopping users are growing rapidly.
Maiwo Mall is where Yao Yuan's personal label is most ambiguous, and Liu Qiangdong is the absolute leader here.
Yao Yuan used to attach great importance to shares, but now that his business has grown and his mentality has changed, he has become more generous. He doesn't mind giving Liu Qiangdong a decent amount of shares before the mall goes public.
It has to be more than 10% no matter what. "Mr. Yao!" "Mr. Yao!"
When Liu Qiangdong brought this specialty dish of fermented fermented chicken to the table, Yao Yuan wandered in among the greetings, sat down unceremoniously, and said: "Well, you came just in time!"
"Why do you have time to come here today?" "Look at Double Eleven!"
"Look at your phone!"
Liu Qiangdong is not angry. In recent years, Yao Yuan has been overly enthusiastic about mobile phones and has completely indulged in shopping malls. It is not that he wants Yao Yuan to take charge, but it is a matter of attitude: "I can not listen, but you can't care!"
"Nonsense, I don't have any worries about my mobile phone. I just came here to have a meal and chat casually. We haven't chatted in a long time."
Yao Yuan picked up a piece of chicken and didn't like the smell of chicken and fermented bean curd mixed together. It was like listening to Kun Kun's song... "Is there any wine? Drink some!"
"Of course we have wine!"
Liu Qiangdong opened a cabinet and took out two bottles of Yanghe Dream Blue. He was accompanied by a few key people and started eating and drinking.
Men only talk about that kind of thing, and no one is exempt from this. When everyone drank a bottle of white wine and ended the first stage with "What would happen if the Soviet Union did not disintegrate?", Yao Yuan spoke.
He really didn't talk about the mobile phone, he was talking about another thing.
“In the summer, the central bank issued the first batch of 27 third-party payment licenses, and Alibaba’s Alipay, Tencent’s Tenpay, Kuaiqian, and we all obtained licenses.
Mobile payment will be a vital business in the future.
After WeChat seizes the market, I will launch WeChat payment when conditions are ripe, and based on this, we will cover the entire ecosystem, including shopping malls."
""
Liu Qiangdong's cheeks turned red, which was a natural reaction to drinking, but his mind was very clear and he was not drunk at all. He asked: What do we need to do?"
"Just wait and see what happens, and you will be successful. If you have to do it, learn financial knowledge, and then find a qualified executive for [Maiwo Financial] in the future."
Liu Qiangdong was shocked when he heard the words "Maiwo Financial" coming out of Yao Yuan's mouth.
When they were engaged in payment, the two of them discussed the future development and that they would inevitably move towards an Internet financial platform. The day was finally close.
They can't do anything even if they want to. One is to expand their business, and the other is... they have favors from many people behind them, and they all have shares in it.
Lao Ma's Ant Financial suit has attracted countless people, and Yao Yuan is the same, but he has the thickest legs.
Several executives listened in confusion, and Yao Yuan stopped talking, opened a second bottle of wine, and said with a smile: "Come on, fill them all up, and keep drinking!"
They were eating and drinking in the office. There was a small display screen not far away, directly connected to the huge screen of the "Double Eleven Command Center", which reported the latest sales figures in real time.
Once upon a time, the first Double Eleven exceeded 100 million, which was still a small amount of water, and it was enough for everyone to be happy for half a day. Now the standard is higher.
The numbers above are jumping around. They have already exceeded the 2 billion mark and are still rising.
"Our group's entertainment industry is so powerful, we should make more use of it. Sitting here drinking every year is too monotonous. I'm not saying that Mr. Qiang Dong's craftsmanship is not good! I just want to make it richer and more entertaining..."
·”
"Have a Double Eleven party?" Yao Yuan said with a smile. "Yes, yes! That's what it means!"
"This is a good idea. Find some celebrities to sing and dance. They will bring their own traffic. It is a very good advertisement and has a carnival atmosphere."
Yao Yuan did not make a decision and looked at Liu Qiangdong, who said nonchalantly: "I don't understand the entertainment industry, so do whatever you think is good!"
"That's it..."
Yao Yuan simply had fun, pointed at the screen and said: "If the number can jump to 3 billion at 12 o'clock in the middle of the night, we will hold a party next year."
"There are still more than 2 hours!
"What if it's not achieved?"
"If it doesn't reach this level, it's just a foolish suggestion, and I'll punish myself with a drink."
Suddenly it became a bit exciting. Everyone has a gambling habit. The executive who made the suggestion poured a full glass of white wine and stared at the screen as if he would stare at it for 2 hours.
"yeah!"
Finally, it was 12 o'clock at midnight. With a cheer, this year's Double Eleven figures came out: 400 million!
It has increased significantly year by year, setting new records every year. For a moment, the brightly lit mall building seemed to be shaking, and every employee who persisted was cheering.
For the sense of glory, for the bonus.
Yao Yuan and Liu Qiangdong raised their glasses at the same time, with full pride on their faces: "Cheers!"
"cheers!"
"In October, the updated version of WeChat and Shake will be launched!" "In November, Meizu trade-in will be launched!"
"Meizu 3 China Unicom Edition will be released in November!"
“On Double Eleven, 700,000 units of Meizu 3 were placed, and the total sales instantly exceeded 2 million! Meizu 3 also became the fastest domestic mobile phone from launch to sales of 2 million units, in less than 3 months!
"
The market expansion that Yao Yuan had been waiting for finally showed its power.
More than 10 million domestic thousand-yuan phones have been put into the market. In the business halls of China Telecom, China Unicom, and China Mobile, and in the sales stores in small counties, countless young, middle-aged and middle-aged people who are not financially well-off are willing to
For a few hundred yuan, or even just paying the phone bill, you can get a mobile phone.
These thousand-yuan phones are of low quality and of worrying quality, but they are many people’s first smartphones.
After fashionable young people in big cities are tired of playing "Angry Birds", they may still be curious about "Happy Match".
The share of 3G users of China Unicom + Telecom has reached 60%, greatly surpassing China Mobile. This is directly reflected in the contract phones!
When about 7 million users get their mobile phones, the first thing they see is WeChat, and they quickly become addicted to sending messages, voice chats, drifting bottles and shaking for free.
These 7 million units, plus the nearly 6 million units of Meizu 2 and Meizu 3, plus the channel growth brought by 360 and Youyou, finally widened the gap between the two parties.
By the end of November, the number of WeChat users had reached 40 million! (With...)