In reality, Tencent launched WeChat to get rid of the baggage and travel lightly.
Baggage refers to QQ, which is already extremely bloated.
When WeChat was first launched, it was extremely simple, and Zhang Xiaolong was very cautious in operating the product. It took one year and three months before the WeChat Moments was launched.
The benchmark of Moments is QQ Space. On this new mobile social platform, everyone has found the original fun of playing QQ.
Unfortunately, WeChat became more and more bloated later on, becoming what I hated at first.
The circle of friends has also gone from being very popular to being neglected and depressed. Many people can't post a message all year round, and they don't even bother to read it, and they don't want to like it...
Not to mention various micro-business and personal promotion.
Yao Yuan's current situation is very similar to that of Xiao Ma. Mai Mai also has a big problem, so he has to start a WeChat chat, which also starts from being extremely concise...
The benchmark for Moments is Maimai Space.
The way of promotion is very rough, direct advertising is OK, because WeChat is growing with the growth of smartphone users, and the focus is still on channels.
Yao Yuan is stuck with China Unicom, and China Telecom's thousand-yuan phone gave away 200 million in profits last year. If Meizu 3 can really achieve the predicted sales of 6 million+, this number will rise to 600 million!
Including promotion expenses, 1 billion is unstoppable.
Ten days before the Spring Festival, International Convention and Exhibition Center.
Meilan press conference was held.
It was a bit smaller than Meizu 3, but there were still many guests, and Bai Yongxiang came over again. On the 10th anniversary, he did not go on stage to speak. Yao Yuan talked about the "smart life" plan, because this is the group's overall strategy.
There are many difficulties, the most basic one is money. But
Meizu has introduced three capital companies: Milner’s DST, Singapore’s Temasek, and Hong Kong’s Morningside Capital.
There is no need to worry about funds.
Before the press conference started, Yao Yuan and Yinyin were sitting in the front row chatting, and suddenly they heard a greeting: "Brother Yao!"
Yao Yuan turned around and saw the vice president of China Unicom, followed by a man in his 40s. He was bald, wearing glasses, and his eyelids were drooped down, giving him a feeling of uncertainty.
As soon as he saw this person, Yao Yuan stood up quickly and said unexpectedly: "President Yi, why are you here?"
"I have always been a loyal user of Meizu mobile phones. Of course I have to come and take a look. I hope I won't disturb you." The other party smiled.
"It would be great to have you here!"
"Hello, President Yi!"
Yinyin also shook hands.
The man named Yi is Yi Huiman, the vice president of ICBC. When Yao Yuan was making overseas acquisitions last year, he had a round with major domestic banks, and finally ICBC provided a loan and served as 99's acquisition consultant.
This is the contact person.
He has a bright future. Next year he will become the top leader of ICBC. Later, he will become the chairman of the China Securities Regulatory Commission...
At this moment, Yi Huiman appeared inexplicably, came over to exchange a few words, made an appointment to wait for the press conference to end, have a brief gathering, and then returned to his seat.
When he was far away, Yinyin asked curiously: "What does he want from you?"
"I'm wondering too!"
Yao Yuan looked puzzled, thought for a moment, and said, "Maybe it's for mobile payment?"
"How to say?"
"The overseas acquisition has been completed, and there is nothing to connect the bank with us. I can't think of anything else except mobile payment. And I didn't invite him today. A person of his level came to support me in person.
It must be for something important."
He was not sure and said: "Hey, we'll find out later when we talk. Let's not talk about this."
After a short interlude, the press conference soon began, and Bai Yongxiang came on stage with a familiar face.
It introduced the configuration and performance of Meizu Blue, which is probably between Meizu 2 and Meizu 3. Model photos also appeared on the big screen. Otherwise, it is similar to Meizu 3. The main four shoulder corners are made into straight shapes.
Yes, it looks very square overall, not as smooth and smooth as Meizu 3.
In reality, after the great success of Xiaomi 1, China Mobile took the initiative to find Lei Jun, hoping that Xiaomi could make a thousand-yuan smartphone.
Lei Jun conducted research and found that the quality of each thousand-yuan phone was worse than the last one, but they were selling well. This shows that the market is vast and has great potential.
Ever since, the first-generation Redmi mobile phone was developed, priced at 799 yuan!
As a result, the sales volume of Redmi 1 and Redmi 1S was a terrifying 44.6 million units! Xiaomi was able to quickly seize market share in just a few years after its establishment, and Redmi played a major role.
It also proves the fact once again: low-income groups are the real blue ocean areas.
Redmi 1 was released in 2013. The supply chain at that time was more streamlined and cheaper, so Lei Jun was able to maximize the cost-effectiveness of Redmi.
Meilan followed this route.
It's just that the time is a little earlier, and the configuration is not so exaggerated, but it is still exciting enough, especially at the end, when Bai Yongxiang beeps on the stage:
"Last year, Meizu 2 + Meizu 3 sold 5.3 million units, and the revenue broke the company's record since its founding. But today's press conference, everyone saw that the scale was not as big as before.
Because our profits are very low, so low that even the press conference becomes very shabby.
With configurations like Meilan’s, phones on the market are usually priced at no less than 2,000 yuan. How much do we sell them for? Why not take a guess?”
There was a commotion below, and someone immediately shouted: "1200!
"1300!"
"999!"
"1000!
Bai Yongxiang smiled and said: "We have always emphasized that we only pursue the ultimate cost-effectiveness..."
boom!
An animation effect suddenly appeared on the big screen, and huge numbers sparkled, stimulating the attention of everyone, especially the netizens watching the live broadcast.
799 yuan!
"OH!"
When the number 799 came out, everyone went crazy.
The most real income level and the strongest desire to consume have reached unity in an instant. Everyone imagined that it would be very cheap, but they did not expect it to be so cheap.
Those friends who paid attention to the press conference, such as China Kulian, a major manufacturer of thousand-yuan mobile phones, and so on, all unanimously praised it. Even though they sold a lot of mobile phones, they knew best in their hearts that they were all garbage.
Meizu, do you want to curl up like this? How can we survive if you do this?
Even Xiao Ma, who is far away in Shenzhen, hammered the table. The potential of Meizu 2 has been exhausted, Meizu 3 is still on the rise, and now there is Meizu, which must be all about WeChat and no WeChat.
He knew that he was 90% defeated, but he couldn't help but fantasize that Yao Yuan underestimated his enemy and was arrogant, so he relaxed his promotion of WeChat and saw that it was over early.
"On February 1, pre-sales will begin online."
"In March, Meilan will be officially released!"
"This is our attempt, with the most rigorous market research and the most sincere respect for users... Thank you all for attending today's press conference, thank you!"
With Bai Yongxiang's bow, the press conference came to an end.
Now there is no need for Yao Yuan to guide him, he can do it on his own. In order to create an atmosphere where people are forced to use conscientious mobile phones even though they are trying to sell iron, there are no songs or lights.
Bai Yongxiang is not worried about Meilan at all. Under the leadership of Yao Yuan, everyone has already figured out: "There are so many poor people!"
(No more...it was so painful to look up the information. There were some mistakes in the explanation of mobile payment standards in the previous chapter, and they have been revised.)