Netizens who like European and American pop culture have had a good year.
Since the first day of the new year, Maili Video has been bombarded with promotions at welfare giveaways, Golden Globe Awards, American Music Awards, Billboard Awards, Miss America Pageant, etc.
I wish that people all over the country would know that they have copyright!
At the moment, the introduction of overseas programs is not too strict, but in a few years it won't be. The censorship is extremely strict, which makes the video websites that buy American dramas suffer from deletions, deletions, and alterations.
Those who like to watch American dramas usually download pirated versions online and can watch the complete episodes instead.
We call this phenomenon "genuine victim".
In the past two years, Youku, Qiyi, Tencent Video, and Sohu Video have all tried paid services, but membership growth has been extremely slow, with each platform adding up to only a few hundred thousand members.
If you want netizens to spend money, you must have attractive works and operating methods.
Variety shows and movies are excluded. Variety shows are usually broadcast first on TV stations, and movies are shown in theaters, which lacks "first-run quality".
The best way to develop members is self-produced dramas with big IPs. For example, Maili has released a movie called "Ghost Blowing the Lamp". Paying users can watch the whole episode at once, while free users can only watch 1 episode; or paying users can watch it first, and free users can watch it one week later.
Only then can we see...
This method can quickly accumulate members, which is what Maili will do in the next stage.
The same goes for Hugelive overseas.
…………
On the seventh day of the Lunar New Year, construction officially started.
Cheng Wei had already completed the resignation procedures. He also thought about going to Yingshi Building after the new year to say goodbye to Mr. Yao in person. After thinking about it, he forgot about it. A good man has ambitions in all directions and does not want his mother-in-law.
Mr. Yao treats him like a brother and a father, but he will eventually leave his wing and protect him and strike out on his own.
At this moment, he is in an inconspicuous office in Zhongguancun. The area is more than 100 square meters, which is enough for starting a business. There is a sign hanging outside: Xiaoju Technology!
That's right, Didi is just a product name, and the registered company is called Xiaoju Technology.
There is also Meituan. The registered company of Meituan is not called Meituan, but Sankuai Online... Well, I don’t know what Wang Xing meant.
After the Spring Festival, Yao Yuan's $1 million was received, and Didi software was developed.
The only employee, the beautiful receptionist, walked over on high heels and said softly: "Mr. Cheng, the person for the interview has arrived, do you want to start now?"
"let's start!"
"OK!"
The beauty squirmed and walked away. Oh, Cheng Wei finally realized this feeling. His eyes were full of milk. Oh, he was so confident that I would definitely have a place on the Internet in the future!
…
"Mr. Yao!"
"Good morning, Mr. Yao!"
"Morning!"
On the other side, Yao Yuan fulfilled his filial piety and started working again.
When I walked to the door of the office, I saw Jiang Chao cleaning inside, and asked as usual: "You came very early, has Cheng Wei arrived?"
Before the other party could speak, he suddenly sighed and said: "I forgot about it for a moment, you can just sit there from now on."
"I will definitely live up to your trust!"
Jiang Chao patted his chest.
Yao Yuan sat down, still not comfortable with it, and looked over there from time to time, oh, forget it, they are all fat people anyway.
"You will have a morning meeting at 9 o'clock, then go to the mall, and inspect the reception area in the afternoon. In the evening, the Ministry of Commerce will have a bar to invite you to attend..."
Jiang Chao thought about today's itinerary, and Yao Yuan took stock for a moment and said: "Cancel the morning meeting, prepare a car, and go to the mall now!"
"OK!"
…………
The 99 headquarters is still under construction. It is said to be the 99 headquarters. In fact, it only covers part of the business. E-commerce is not included. E-commerce is too large and has the strength to form its own kingdom. Forcibly grouping it into one place may have the opposite effect.
.
So Liu Qiangdong found a piece of land in Yizhuang and also built a headquarters.
The current office is still in an office building in Zhongguancun. Early this morning, Chen Shengqiang came to the company early. He was wearing a rare suit, black-rimmed glasses, and looked elegant.
He is 36 years old and graduated from Beijing Business College, which was later renamed Beijing Technology and Business University.
His resume is not outstanding, but his strength is very strong. He joined Maiwo Mall in 2007 and later served as CFO (Chief Financial Officer). He manages everything in an orderly manner - in fact, he is also a senior executive of JD.com.
He sat in his office for a while. There were footsteps outside. Liu Qiangdong opened the door and called in person: "Meeting!"
"good!"
Chen Shengqiang stood up and went out. He was slightly surprised when he saw Yao Yuan and said hurriedly: "Mr. Yao!"
"Well, let's go and have a meeting."
Three people entered the conference room, all senior executives and representatives of major shareholders.
Yao Yuan sat down, not preparing to speak, and listened to Liu Qiangdong's announcement: "From now on, Mr. Huang Xuande will be the CFO of the mall!"
"Whoosh!"
Amidst the applause, a man with a typical banana temperament stood up and said hello to everyone.
Huang Xuande has an amazing resume. He works in the investment banking department of Citigroup, has participated in a number of large-scale mergers and acquisitions and financing transactions, and has rich experience in operating and listing.
This person was not recruited by Liu Qiangdong, but introduced by American shareholders to prepare for the listing of Maiwo Mall.
"The company was established [Maiwo Financial], and the former CFO Chen Shengqiang was in charge!"
"Whoosh!"
Chen Shengqiang also stood up to express his position.
Following that, Liu Qiangdong talked about future plans, and Yao Yuan listened in the whole process. After the meeting, he did not leave, but called Liu Qiangdong and Chen Shengqiang into the office to have a small meeting alone.
"Have you received the notice from the central bank?"
"I got it, I don't quite understand..."
Chen Shengqiang looked puzzled and asked: "What does this mobile payment they have done have to do with us?"
"It doesn't matter, that's exactly the problem. We don't want to have a relationship, but they want us to have a relationship, so we have to pretend to be stupid and put aside the relationship."
Yao Yuan made a tongue twister and explained: "They are studying the near-field payment standard, but we don't do this.
In addition to you, there is also Bai Yongxiang. After you two go there, you will be the mascots. Don't express any opinions. If you have no choice, just push it on me and let them come to me.
Oh, you can talk to Yi Huiman from ICBC, he and I have a friendship like a fat-headed fish."
This newly established Maiwo Financial currently only has one business under its umbrella - MaiMai Payment. Chen Shengqiang will attend the meeting as a representative. Bai Yongxiang will attend the meeting as a representative of the mobile terminal.
"We have mature experience in Internet payment, so we can naturally do remote payment..."
Yao Yuan explained his future ideas to the two of them and asked: "WeChat has launched a QR code. Have you all played with it?"
"Have played, what's wrong?"
“When the number of users reaches a certain level, I will launch WeChat payment and use QR codes to collect and pay.
On the APP, I will connect WeChat payment to all ports, such as the mall. After the user purchases something, the payment option is [WeChat payment], which is simple and convenient.
Your [Maiwo Finance] mainly develops various financial products, including four major businesses: installment, financial management, insurance, and lending, which will also be concentrated on the APP."
Historically, next year has been called the "first year of Internet finance."
Because Yu'ebao will be launched next year, Yao Yuan has never experienced that period. It is said that the earliest Yu'ebao's return rate can reach 6%, which is really good money!
By the time he used it, the rate of return had already been lowered and lowered, but now - Yao Yuan looked at his mobile phone, He...tui! The annualized rate in seven days was only 68%.