Chapter 806 The Three Musketeers and the Military Order
In 2012, the global smartphone market continued to surge.
Looking only at the domestic market, the sales volume in the first three quarters was 130 million units, which was more than the whole of last year. There were 377 domestic manufacturers, most of which were unknown small factories that sold 100,000 units a year.
Nokia is completely out of business, with its market share falling from 29.9% last year to 3.7%, losing the championship it had held for more than ten years.
Samsung, which bets on the opposite direction, has begun to explode, with nearly 100 models on sale. It has become the sales king by relying on its mobile phone strategy, and is expected to sell 37 million units within the year.
Apple's average price has reached 4,812 yuan, which is three times higher than the average market price. However, it cannot stop the enthusiasm of the Chinese people. It is estimated that the annual sales volume of 20.8 million units will rank third.
Lenovo ranked second.
ZTE ranked fourth.
The top seven in this ranking are seven manufacturers: Samsung, Apple, Meizu, and China Cool Alliance. The share of domestically produced machines has increased, but profits are pitiful. 90% of the profits are divided between Apple and Samsung.
In short, the mobile era is no longer a concept, but has truly arrived.
Most smartphone users are using WeChat, browsing Weibo, playing games, and dealing with various APPs popping up every day...
Mobile phone manufacturers and Internet giants provide platforms to drive the transformation of the whole society to mobile terminals. This is an overall craze - even Qidian has launched the [Qidian Reading] APP.
Then in 2017, the cute [This Chapter Says] was launched, which relieved the author from the boredom of playing single-player, ah~
…………
July and August are the traditional peak seasons for mobile phone promotions, and September is the intensive release of new mobile phones. Major manufacturers have launched new phones in preparation for the fourth quarter.
Meizu is the only exception, because there are so few models, there is only one model every year, and one model competes for the other every year.
Yao Yuan spent a summer as an old man in the mountains. He had a regular schedule and exercised every day, and his body became much stronger.
The first thing he did when he came out was naturally to attend the press conference.
"Old Bai!"
"Abin!"
In the hotel at night, Yao Yuan hugged Bai Yongxiang and Lin Bin warmly, and visited the Meizu team who came to Beijing. Most of them knew each other, but there were also two new faces.
"This is Li Nan!"
Bai Yongxiang pulled over a dark-skinned, unshaven man and said with a smile: "I used to be the architect of NEC's online ERP system and the product manager of Monstar-Lab's Japanese mobile social network applications and games. He is an all-rounder.
I spent a lot of effort to invite him to serve as the president of Meilan’s business unit."
"It's an honor for you to join Meizu!"
Yao Yuan shook hands and used the word "you". Li Nan was so flattered that he didn't even dare to say anything.
"This is Yang Yan, the creative director of eico design company. He understands products, design, and technology. He is a rare talent. He is currently the vice president of the Flyme business unit."
“Thank you for choosing us!”
Yao Yuan shook hands again, with the same courtesy. Yang Yan and Li Nan had two styles, one was wild, the other was gentle, and replied a few words slowly.
After Yao Yuan finished greetings, he turned around and his expression turned strange.
In the development history of Meizu, there is the saying of the "Three Musketeers", which refers to: Bai Yongxiang, Li Nan, and Yang Yan.
Needless to say, Bai Yongxiang, Li Nan has two major achievements after joining Meizu. First, he proposed the concept of "the beauty of wabi-sabi", which is minimalism, simplicity, quietness, elegance, indifference, immersion and trust.
It is this concept that makes Meizu the biggest differentiation point from other brands.
Another one, Li Nan single-handedly founded the Meilan series.
Overall, this is a comprehensive marketing talent who understands products and the market.
As for Yang Yan, she was mainly responsible for the design, development and operation of the Flyme system, and later also took charge of Meizu's e-commerce affairs - Yao Yuan is not just bragging, he really thinks Flyme is easy to use and easy to use.
These three people are the Three Musketeers of Meizu.
Unfortunately, later on, Bai Yongxiang retired, Li Nan left his job to start a business, and Yang Yan became even more low-key. I don’t even know if he is still in Meizu...
Here again I have to talk about Huang Zhang. Huang Zhang’s abilities are limited and he looks like an idle cloud and wild crane. In fact, he likes to mess around, and in the end he is a mess.
Now, after going around and around, the Three Musketeers have finally gathered together.
But Meizu was no longer founded by Li Nan, and Yang Yan was not the creator of Flyme, but under Lin Bin. Lin Bin was Meizu’s second-in-command, and the original Xiaomi Eight King Kong also held important positions.
This may be better, the pressure is not so great, and Li Nan and Yang Yan may be able to play a longer role.
Yao Yuan came here today to entertain the Meizu team.
After a round of greetings, everyone went to the private room of the hotel restaurant. There were more than a dozen people in total. After drinking for three times, Yao Yuan got up and spoke, saying: "We won't talk about the press conference today. Lao Bai is so handy that he is nicknamed 'Conference Man'
, I am 100% assured.
I want to say two things.
The first thing is that the 99 headquarters in Beijing will be settled next year. It was not considered well and only one building was left for you.
Now it seems that it is completely insufficient, so I asked the HD District Government and the Zhongguancun Administrative Committee to study whether Meizu can build a separate science and technology park. The headquarters can stay in Zhuhai, and the capital can be used as a research and development center. After all, it has advantages in all aspects of resources.
If it is built, it should be in the Shangdi area, as there is land in this area.
You are the technical core of the group's strategy for the next ten years. I count on you to develop the ideas I mentioned at the 10th anniversary meeting..."
"Easy, how many buildings do we have?"
Bai Yongxiang knocked on the table.
"99 headquarters has five buildings, and you have eight buildings!"
Yao Yuan made an eight sign and said with a smile: "Is it enough? If it's not enough, I'll add more!"
"Enough is enough!"
"Ouch, I'm going north from now on!"
"We are originally from the capital!"
"ha!"
In any case, the 8 buildings made people happy and excited. Although Li Nan had just met, he was from the atmosphere team, and he shouted: "Mr. Yao Shengming!"
Um?
Yao Yuan took a look, why did he look like Cheng Wei?
Immediately afterwards, he said: "The second thing is this smart life strategy. I don't know any technology, but I will give you some pressure and set a hard target.
In 5 years, at most 5 years, you will develop an AI assistant for me, called Xiaoxi, right? In 5 years, I will see at least three products: Meizu’s AI speakers, TVs, and mobile phones equipped with AI assistants!”
"..."
For a moment, they didn't know how to answer these words, and they all looked at Bai Yongxiang.
Bai Yongxiang drank a lot, his face was flushed, and he stood up a little drunk, saying: "No problem! When I transitioned to making mobile phones, you gave me whatever you asked for, as long as you can make a mobile phone.
You trust me and I trust you!
It's the same now, you set a goal and we'll achieve it. If you can't do it, I'll be responsible!"
"Okay! This sentence is enough."
Yao Yuan poured two glasses of white wine, each with a temperature of 52 degrees, one cup per person, then drank it, and issued a military order in front of everyone.
Good guy!
Li Nan and Yang Yan trembled inwardly. Why is the corporate culture so wild? I thought Meizu was so elegant and elegant!