"Maybe tomorrow, you will be there to accompany me through the ebb and flow of the tide, the sea is endless, and I am in the waves..."
It's intermission again, Yao Beina sings.
The audience forgot about the press conference for the time being, listened to the music quietly, and gossiped about this year's second season of "The Voice of China". Last year, Yao Yuan had his own arrangements and found Yao Beina, Deng Ziqi, and Huang Ling to help out.
Regardless of this year, the original Liang Bo, Wu Mochou and others were still found by the program team and participated in the recording.
Yao Beina exited and Bai Yongxiang returned to the stage. Now that we have finished talking about the software and hardware of mobile phones, there is only one last part left, which is also the most concerning part: pricing!
Bai Yongxiang did not speak directly, but first showed a paragraph.
This is a Weibo post posted by Huawei’s Yu Chengdong not long ago:
"Since taking charge of Huawei's consumer business, I have made several major adjustments: 1. Transforming from operator customization to private brands. 2. Upgrading from low-end to mid-to-high-end smartphones. 3. Giving up the sales of large but high-end smartphones.
A low-end feature phone that does not make money. 4. It uses Huawei's HiSilicon quad-core processor and Balong chip. 5. It establishes the goal of being the first in the world of hardware!"
"..."
Bai Yongxiang watched this passage with everyone, and then said: "After Mr. Yu posted this Weibo, he was ridiculed by everyone, and even got a nickname, Yu Dazui.
Let’s briefly analyze why we are being laughed at?
There is nothing wrong with the first and third items, but there seems to be a problem with the second one. Is it possible for domestically produced machines to be upgraded to mid-to-high-end? In many people’s minds, it is negative.
Because they subconsciously believe that domestically produced machines are not worthy of mid- to high-end products, and domestically produced machines can only be cheap.
Do you still remember the average price chart just now? The average price of Samsung is 2,817 yuan, Apple’s is 4,812 yuan, domestic machines are all below 2,000 yuan, and ZTE’s are even below 1,000 yuan.
No wonder everyone thinks this way, because this is what our industry does.
why?
Then we have to look at the fourth article. Huawei uses self-developed chips... Not to mention netizens, even I have to laugh a few times to show my respect - well, I don't mean any harm.
When I first stood here in 2009, I had a conversation with Mr. Yao. The general idea was that our domestic mobile phone industry, from screens, back covers, lenses and even various components, are almost all foreign.
Mr. Yao even joked that he could at least make a mobile phone case, right?
Later we found out that it was really difficult.
So let alone mobile phone chips, Huawei has the courage and courage to participate in it. As a friendly business partner, we admire it very much.
From this point of view, it is really funny that domestically produced mobile phones want to hit the high-end route. How can you be high-end if you don’t even have any independent technology?
Coolpad is very courageous this year. They launched two so-called high-end phones, HD9960 and 9900, both priced at more than 4,000 yuan. Everyone knows what the market response will be.
Just no response.
What I want to say is that we do not belittle ourselves, nor are we arrogant. We just use our current and ultimate capabilities to produce our best products.
Of course, we are also making a lot of preparations.
For example, it cooperates with Fenghua Hi-Tech to develop various components; it cooperates with Sanhuan Group to develop mobile phone back covers; it is also preparing to build an R&D center and build a large science and technology park in Beijing to create a future smart life ecosystem...
Before the press conference started, there were already a lot of discussions on the Internet, guessing our pricing, ranging from 3,000-5,000, and some guessing 6,000 to 7,000.
Thank you to those who guessed between 6,000 and 7,000. I really hope that one day I can set this price with confidence.
And now, we are just stepping up to the next level step by step..."
Bai Yongxiang said a lot, and the speech was reviewed by Yao Yuan. He once wanted to add the trade war and the crisis of chip supply interruption, but gave up again.
These days are alarmist and the environment is not right.
Just like the photolithography machine, how many people knew about this before the trade war? Then it suddenly became a hot topic on the entire Internet, and everyone could say a few words, because the environment has changed.
In short, Bai Yongxiang tells everyone very sincerely:
From the perspective of independent research and development, this mobile phone is definitely not high-end; from the performance configuration, it is high-end; from the price point of view, it is...
"Crack!"
The big screen behind cracked again:
“3GB+16GB version, 2499 yuan!”
“3GB+32GB version, 2999 yuan!”
“3GB+64GB version, 3999 yuan!”
…
"grass!"
"Push the collar mother!"
At this moment, those friends watching the live broadcast, those domestic brands such as Gionee, Coolpad, Tianyu, ZTE, Huawei, Lenovo, as well as Tencent, which is about to enter the mobile phone industry, are all suffering from constipation.
These guys all make low-end phones and rely on subsidies from carriers to make a living.
In the past, there was no choice. People who wanted to get cheap prices had no choice but to buy their bullshit thousand-yuan phones. Now that’s no longer possible. Meilan sold more than 6 million units in less than a year, and the sales volume of a single model went straight to tens of millions.
It doesn't take much, just one more generation, Meizu can single-handedly destroy the thousand-yuan phone market. If they want to make money, they have to improve the configuration, content, and pay attention to cost-effectiveness.
Not only that, Meizu has been deeply involved in the 2,000 yuan market, and is invincible in this segment, regardless of Samsung or HTC.
And now this flagship phone is eyeing the 3,000 yuan market. If they want to enter the market, the products will inevitably be compared.
Volume!
Except for Huawei, which has prepared for the rainy day and has arranged independent research and development, the others wanted to yell: Isn’t that ridiculous? Isn’t that ridiculous! Wouldn’t it be better for everyone to lie down and eat together?
"Hahaha!"
At Huawei headquarters, Yu Chengdong, who also watched the live broadcast, burst out laughing. He did not expect Bai Yongxiang to use his words as a hindrance, and he strongly agreed with this view: without independent technology, talking about high-end is nonsense!
Yu Chengdong graduated from Northwestern Polytechnical University.
He joined Huawei in 1993. He is known as "Yu Dazui" due to his outgoing style and unobtrusive speech. He played a role that cannot be ignored in the development history of Huawei mobile phones.
This year, it was his drastic reforms that eliminated Huawei's OEM and low-end feature phones. Although it led to a decline in Huawei's overall sales, it took an important step towards independent research and development.
"Crack!"
After watching the press conference, Yu Chengdong couldn't restrain his desire to express himself, so he quickly typed a Weibo post and posted it.
“This year’s Meizu launch conference is particularly exciting, and we are here to encourage each other!”
There are also accompanying pictures below.
Cao Cao and Liu Bei were making wine with green plums, and what Lao Cao said: "When it comes to heroes in the world, only your envoy and Cao Er!"
…………
"Finally, thank you all for attending today's press conference!"
With Bai Yongxiang thanking him on stage, the roughly three-hour press conference ended.
"Whoosh!"
The applause gradually died down and everyone left the stage one after another.
Yao Yuan and Bai Yongxiang stood side by side, sending each guest away. When Cheng Congwu was sent to Cheng Congwu, he held Yao Yuan's hand tightly and said, "When will you honor me and have a simple meal?"
"Okay, contact me anytime."
"well!"
Cheng Congwu nodded and left with great harvest.
"Is this the Gaode map?" Bai Yongxiang asked.
"Well, how's it going?"
"Take it. It has all the functions of the phone. Google won't let you use it. Baidu is having a holiday again. Please do it as soon as possible!"
snort!
Yao Yuan was unhappy when he heard this. I am here to serve you. Each feudal town is independent and stands on its own. If you dare to speak loudly to me today, you will dare to stand aside tomorrow.
Be careful, I will issue a favor order and then cut off the feudal vassal!