One month after the conference, Meizu 4 was officially released.
It is not as popular as Meizu, but it has maintained the sales level of the third-generation mobile phone and easily exceeded one million. So far, Meizu has released a total of five mobile phones, and the total sales have reached 20 million units.
The potential of the 1st and 2nd generations has long been exhausted, and the 3rd generation phones can still sell some, reaching the expected 6 million units. There is no problem. Meizu is still very popular, and it goes straight to tens of millions.
This kind of individual combat strength is only inferior to Apple.
Domestic manufacturers are also becoming more and more hostile to Meizu, and they always want to cause trouble, let's not mention it for now.
In the blink of an eye, it was already after the National Day, the weather in the capital was unpredictable, everything suddenly became noisy, and everything seemed to be quiet again, because the conference was about to be held!
All online and offline media platforms have received a "vocabulary" from the competent authorities.
This is a common practice. Before every major event, the media will receive such a "lexicon", which is full of sensitive words that need attention.
In addition to the "lexicon", the platform cannot be taken lightly.
Yao Yuan then issued an order: "I would rather kill the wrong person than let him go! Arrange a 24-hour editor on duty so that I can spend these two months in peace!"
…………
This kind of big thing has nothing to do with being an otaku.
Otakus don’t pay attention either.
At the end of autumn, Shanghai has just passed the lingering rainy season and ushered in relatively dry weather. However, there are still a few light rains to fall, which will continue until the end of the month, and then enter a wet and cold winter.
"Whoosh!"
Liu Wei held an umbrella and carried a large bag of take-out boxes, standing in front of a "Vegetable Rice and Bone Soup" shop, waiting to cross the road.
Vegetable rice and bone soup is a fast food brand similar to Shaxian snacks. It is a franchise store model. It is said that it is a business run by AH people. It is more common in Shanghai and does not seem to exist in the north.
When the red light turned green, Liu Wei rushed over at a trot, turned a few corners, and entered a community.
This is the residence of Liu Wei, Cai Haoyu, and Luo Yuhao. They rented a small shabby house of 70 square meters, divided into three rooms, and the rent was 3,900 per month, and the rent was evenly divided.
He opened the door and saw Cai Haoyu's busy back at a glance. He put the food on the table and said, "Hey! Come and eat!"
"..."
Cai Haoyu ignored it and only raised his middle finger. Luo Yuhao turned over and opened it: "It's vegetable rice bone soup again? I'm almost turning into bone soup!"
“I’ll buy you Shaxian tomorrow!”
"Sha County?"
“What about Lanzhou Ramen?”
"Forget it, let's just stick to bone soup."
Liu Wei took a copy, put it on Cai Haoyu's table, and asked, "How was the change?"
"It's easy to modify, but it's a pity that the essence is gone."
"There is no way, who can make Apple's father Wei Guangzheng!"
Their "Honkai Academy" has been completed, and it is mainly for the Apple App Store. However, when it was submitted, it encountered a review process: Apple thought that "Honkai Academy" had too many "gentleman elements" and rejected it.
What is the gentleman element?
This is a game about beautiful girls fighting zombies. They borrowed lessons from Japanese fighting games and created an armor-breaking system - the beautiful girl will let out a seductive scream and her clothes will explode at the same time.
If the enemy is ashamed, I will take off his clothes!
MiHoYo: The bursting clothes are very good, very harmonious, and very two-dimensional!
Apple: Get out!
Helpless, a few people had no choice but to modify it arduously.
Cai Haoyu was busy for a while, then he picked up the food and said, "It's almost done after this is done. If Apple is still not satisfied, we might as well stop playing."
"Why is Apple like Disney? It has to be PG-13?" Luo Yuhao said.
"We are targeting the public, so of course we have to control the scale."
Liu Wei sipped the food and said: "If we put it on the shelves, the price will be 6 yuan, and Apple will get 30%. For every download, we can get 4 yuan. The target is 1 million, that is, that is..."
"4.2 million!"
"That's right, 4.2 million!"
"Wow!"
The three of them suddenly became excited. It was such a big sum of money.
…………
A few days later, "Honkai Academy" submitted its application again and was finally approved.
MiHoYo, a total of six people, went to Shaxian County for a team building. They had dumplings and beer and celebrated. They fantasized about success and fame. If they want to buy Rei Ayanami, they can buy Rei Ayanami. If they want to buy Asuka, they can buy Asuka - well, hand
manage.
As a result, a few days later, everyone was dumbfounded.
"its not right!"
"Why are there so few downloads? Just over a hundred?"
"Is the data wrong?"
"No way, our official account on Weibo only has so many active fans."
"..."
Everyone looked at each other in shock, a basin of cold water was poured on their heads, and a terrible thought came to mind: Damn it! Is our game a hit?
Yazhi!
Liu Wei quickly shook his head, shaking off this terrifying guess, and said: "Don't panic, don't panic! Just wait and observe for a few days. It may be a new game that hasn't been noticed yet."
"Yes, yes, it must be like this!"
An otaku's self-comfort is about equal to Zhou Dongyu's breasts.
A few days later, not to mention, the results have improved greatly: the number of downloads has reached 800, which has doubled several times!
Liu Wei couldn't help it. As the only extroverted player in the team, he first reported the news to Song Tao from Skye Network. After some research, the two contacted Apple and asked shamelessly before finally concluding some reasons.
Quite complicated.
First of all, since the birth of the Apple Store, the profit model of games has been paid downloads, commonly known as buyouts. But now free games are the trend. Only 34% of the newly released Apple apps this year have chosen the paid model, and most of them have become advertisements.
Make money with built-in purchases.
Secondly, Apple currently has 600,000 apps, but there are only so many positions in the rankings, and there are only so many that can be on the rankings. If a game cannot be on the rankings, it has to be promoted offsite, but MiHoYo has no money to do it.
Promotion.
Finally, in view of the seriousness of new games hitting the charts, the Apple Store is revamping its version and no longer recommends new games for the time being.
In general, "Honkai Academy" made the wrong choice to launch on Apple at this time, wrongly adopted the buyout system, and wrongly ignored the role of channels and publicity...
Short name: Bang Chui!
As for the Android platform, it hasn’t even started yet.
Faced with this situation, Song Tao is powerless. Skye Network itself is in a period of transformation and its future is uncertain. How can it spare the time to help MiHoYo?
Of course, he also did some work to help recommend channels, but the effect was mediocre.
At this point, Liu Wei, Cai Haoyu and others had to accept the fact: "Honkai Academy" has hit the market!
Otakus are desperate!
It’s over, the second dimension is over, we can’t save the world!
In fact, there is a saying that this failure does not refer to bankruptcy, but to failure to meet expectations.
"Honkai Academy" made some income intermittently, and after that, the revenue was about 2 million a year, which was enough for daily operations, but it was a bit difficult.
A few people tightened their belts and developed "Honkai Academy 2". At that time, they paid attention to channels and publicity, but that's a story later.