The first-day performance of "囧囧" was not as expected by Jiajia, and it just exceeded 40 million.
Since then, it has continued to rise, and a small comedy film with a cost of 30 million has shown the momentum of killing people and killing gods.
It has set records for domestic films in a single day, including a single-day box office record and a single-day movie attendance record. The box office exceeded 300 million in the first week, 400 million in the second week, and 300 million in the third week.
It was released in early December, and after 25 days of release, it has already reached 1.16 billion, ranking first in the year. With 99 Entertainment's aggressive marketing, "Thailand" will definitely beat the original box office and achieve higher results.
As mentioned before, "Thailand" itself is not that exaggerated, it is the right time, the right place, the right people and the right people.
Because in November, Feng Xiaogang's "1942", Lu Chuan's "The King's Feast", and Ang Lee's "Life of Pi" were released in the same month.
From this the famous meme was born:
"The difference between Ang Lee and Feng Xiaogang is 100 Lu Chuan!"
"That's not much worse!"
Although "Pi" has done well at the box office, it is also a serious movie. It can be said that the audience has been taught for a month in November that they want to watch something light-hearted.
"It's a rare phenomenon-level movie. When I went to get a haircut, the guys who were washing my hair enthusiastically recommended it to me and recited some funny scenes."
"Life is becoming more and more stressful, and watching comedy is the most cost-effective way to relieve stress."
"No preaching, no scheming, no fighting, no royal power, no intrigues, all living beings are equal, and everyone is happy!"
The audience enthusiastically welcomed Xu Zheng, and public opinion began to praise Xu Zheng infinitely.
Xu Zheng is quite sensible and has said many times: "I think I have a better understanding of the audience's mentality when watching movies. I have also told some people around me who have high taste and demands for movies that they should go to the cinema to see how the audience chooses.
Ordinary viewers did not go online at home and read newspaper reviews or recommendations. Instead, they chose to watch a Polanski movie in the evening. Most of them bought a bucket of popcorn after arriving at the theater and said, "Let's watch this. Let's watch this."
It's funny to go up there.
The audience has simple needs, and it is necessary to guide them to a higher level on the premise of satisfying the simple needs.
For example, "Pi" is Ang Lee's wisdom, which is still tasteful under the beautiful image style. People have different opinions. I may never be able to achieve it..."
In fact, from the perspective of future generations, the greatest significance for "Thailand" is:
From investment, production, creation, distribution, and marketing, no outsiders intervene. It proves that mainland filmmakers alone can hit a box office of more than 1 billion in the mainland market!
With "囧囧" as a symbol, everyone has seen the huge potential of the mainland market.
Hot money continued to pour in, the entertainment industry was rapidly capitalized, and mainland stars began to rise, completing a reversal of the Hong Kong and Taiwan circles that had been suppressed for 30 years.
…………
Just when "囧囧" was booming, Yao Yuan and Yu Jiajia had already taken off.
As the end of the year approaches, some people are idle while others are busier.
"boom!"
The powerful noise caused by the flight of the fuselage roared in his ears. On a flight to Singapore, Yao Yuan was reading a magazine boredly, while Yu Jiajia was doing calculations with a pen next to him, non-stop.
"This wave can earn 400 million!"
"What?"
""Thai囧"!"
Yu Jiajia stopped writing and said: "Based on a box office of 1.2 billion, we will first give 5% to the government film fund, which is 60 million; and then pay 3.3% tax, which is 39.6 million.
The theater chain's account sharing is 43%, and I can get 473 million.
The cost + promotion of "囧" is 70 million, and the gross profit is almost 400 million. It makes money! It makes money!"
She seemed very pleased and kept saying: "After investing in movies for so many years, I finally don't have to make the three melons and two dates. From now on, I will earn 1 billion or 2 billion back."
"The box office needs to be at least 6 billion for 2 billion. Although the domestic market is huge, 6 billion will be the end."
"That's very satisfying. He's much better than before... Hey, how much do you think I will give Xu Zheng?"
"You didn't sign the agreement?"
"He didn't sign it, so he got normal remuneration."
Yao Yuan thought for a while and said: "With your character, you can't get 30 million, right?"
"If it's 1.2 billion, it's 30 million. If it's 1.4 billion, it's 40 million! I want everyone to know that if you follow me, you'll get meat."
The journey to Singapore is not far, it only takes 5 or 6 hours.
In the afternoon, the plane landed at Changi Airport. There were all kinds of people of all races, but there were still more people with yellow skin. When passing the customs, the staff asked in English, and Yao Yuan deliberately spoke in Chinese.
The other party kept a decent smile and replied in Chinese.
"What are you doing?"
"Let me see if they can tell?"
"Crazy thread! More than 70% of Singaporeans are Chinese, so of course they can speak Chinese."
"That's not necessarily true. They are pursuing internationalization."
Yao Yuan shrugged.
Yes, there are many Chinese in Singapore, but there are four official languages: English, Chinese, Malay, and Tamil (an Indian language).
Of course the older generation of Chinese can speak it, but not necessarily the younger generation. The younger generation in Singapore are proud of speaking fluent English and despise those who can only speak Chinese.
"Mr. Yao!"
"Miss Yu!"
Of course at this moment, you have to speak Chinese when dealing with Yao Yuan.
I saw a guy saying hello from a long way away and running over with decent steps. He was in his early 40s, not tall, and had a friendly smile common among businessmen.
"This is Huang Lan!"
After Yu Jiajia introduced, Yao Yuan shook hands and said with a smile: "It's Jiajia who has always been in contact with you, but we just met you today. I'm ashamed."
"I dare not take it seriously. I have admired Mr. Yao for a long time!"
Huang Lan extended his hand and asked the two of them to get into an extended courtesy car. Xiao Mo and other entourage had arranged other vehicles.
"I'll send you two to the hotel first. There will be a welcome dinner in the evening. Tomorrow we will visit the TV station. Oh, if you don't mind it..."
"Of course, guests are welcome to do whatever they want!"
Yao Yuan smiled and asked, "Where is Mr. Huang's ancestral home?"
"My ancestors lived in Chaoshan and came to Singapore in the 1930s."
"Chaoshan is great. I also know a Chaoshan person. I am a close friend. Mr. Huang may also know him."
"Oh? I wonder who it is?"
"Does Ma Huateng know?"
"..."
Huang Lan emmmmm!
I know you are a daddy. Even in Singapore, I know that you won’t deal with it!
"Haha! I like to joke, don't mind."
"Of course not. Mr. Yao is indeed as quiet as the rumors say."
As we all know, Tongliao is an internationally used area comparison unit. Singapore covers an area of 733.1 square kilometers, which is approximately 0.012 Tongliao.
The convoy soon arrived at the Ritz-Carlton Hotel in Marina Bay. Huang Lan was a social person at first glance and the arrangements were well made.
"At 8pm, I'll pick you two up. If you need anything, just ask."
"Oh? Is there Fan Wenfang tonight?"
Yu Jiajia asked jokingly.
Unexpectedly, the other party said seriously, "If Miss Yu likes it, I will arrange it naturally. Okay, I won't disturb you two."
"Is he serious?"
After he left, Yu Jiajia asked Yao Yuan in surprise. Yao Yuan shrugged: "It doesn't matter, it's not important anyway."