This time of year is the busiest time for the Maiwo community, which holds the annual New Year's Eve party.
This party began in 2004. At that time, Yao Yuan encouraged originality and launched a concept "Maike", using the community as its base camp, and created many bloggers in the era of pictures and texts.
The first one was called the "Top 100 Mac Customers Award Ceremony". At that time, online video had just started and BBS was still at its peak. Countless veterans and rookies were excitedly filling the forums, making bricks, and grabbing sofas...
How many of today’s young netizens know what paizhuan, sofa, mosaic, and 886 mean?
Morning, Community Editorial Department.
Everyone is as busy as in previous years. The supervisor is named Liu Tong. He is an old employee who has climbed to the position of middle management step by step. Among the middle-level cadres of the entire group, he is in the middle and lower reaches.
In the past, this was a position that everyone would envy, but now, hehe, everyone knows that the community is slowly declining.
"Xiao Gao, campus ambassador, please confirm again how many people are unable to come today."
"Xiao Gao!"
"Um?"
A young man who was buried in front of the computer raised his head. Liu Tong walked up to him and said dissatisfied: "Let me ask you, how many campus ambassadors can't come?"
"Oh, I just checked, 63!"
"Are you sure it's 63?"
"Definitely and definitely!"
"Why are there so many this year..."
Liu Tong frowned. The company will bear the food, accommodation and transportation expenses. In the past, unless absolutely necessary, campus ambassadors would come to attend New Year's Eve. This is the first time there have been so many absences.
Xiao Gao said: "Brother Liu, no one is willing to be a campus ambassador now, so why is it strange to be absent? Especially from out of town, who comes all the way to watch a party?"
"That's right, there is so much entertainment content now, and young people have so many choices." Someone next to him interrupted.
"And what does the party have to do with us? It used to be hosted by the community, but now it's all handed over to video, Weibo and music networks. Our community has become a co-organizer. Where can we reason?"
"Ha, when the wheel of time throws you off, I won't even look at you!"
"What are you doing? Rebellion!"
Liu Tong's eyes widened and he lectured: "You have to do a good job in this position. Is it wronging you or losing money to you? There are fewer people in the community, but we are also transforming, so work hard!"
"..."
Everyone shrank their necks and became silent.
After Liu Tong left, Xiao Gaocai curled his lips and said: "What's the use of transformation? At most, it can maintain a decent face. It's impossible to regain glory."
"That's not necessarily true. I found a new community that doesn't have many users, but is very active and has a good atmosphere."
"Oh? Show it to me!"
"Just search it on Zhihu, it's easy to find!"
"Know almost?"
Xiao Gao searched on the Internet and found a website, which is a question and answer community. Users ask questions and users answer, all full of text.
He flipped through a few posts and read on, and found that the quality was also very high.
"Oh, not bad!"
He casually added it to his favorites.
…………
the other side.
Liu Tong returned to his seat and couldn't help but open the Maiwo Community. It still had the familiar layout and the "My World——My World!"
This sentence is famous on the Internet and no one knows it. It is the pride of the entire company and the spiritual home of countless netizens.
Nowadays, their homes are still there, but netizens are quickly migrating to platforms such as Maili Video, Weibo, Qianqian Music, and Maoyan Movies. The number of active users in the community cannot be said to have decreased significantly. There are still a lot of posts every day, but the atmosphere is not as good as before.
This is also the dilemma faced by all community products.
First of all, the immediacy of community information cannot satisfy users, and Weibo is the best platform.
Secondly, in the early days, there was little online entertainment, and you could only go to the community. Now there is too much content, and it is constantly diverted.
Furthermore, many of the early Internet users were elites with high cultural levels. They were willing to spend time to complete a high-quality post, and netizens were also willing to read it.
Nowadays, the pace is getting faster and faster, the Internet is popular, and there are all kinds of monsters and ghosts. Everyone is developing short, fast and fast content, and fewer and fewer people are writing and reading posts.
The world is like this, Maopu is like this, Xici Hutong is like this, even Zhihu, which has just emerged and relies on the quality of articles to win, is also like this later, blind Jiebao makes up stories.
It can be said that traditional graphic communities will fall into this situation.
"How old is the community? It's been 10 years..."
Liu Tong thought for a while, yes, it was a dating club in 2001, and it was only in 2002 that there was a formal community. She joined the company in 2002.
"It was so good before. There were cool posts every day and hot spots every day. Now I'm on Weibo!"
He casually browsed through the community, but he couldn't find a few readable posts. They were all bullshit. There were only three sections: games, sports, and entertainment, and the standards and quality were consistent.
This is also the direction of transformation that Yao Yuan said. In the future, it will become a community with games as the main focus and sports entertainment as the supplement. It will also serve as a channel platform for client games and web games.
It may not be able to recreate its glory, but at least it can keep the community alive.
You know, Yao Yuan wanted to sell the community at one time!
"Brother Liu, Mr. Yao's video has been sent over!"
"Okay, let me take a look!"
Liu Tong received a video sent by Yao Yuan from the United States and said: "It's a bit dark, make it brighter, and cut off the drink bottle on his hand."
"OK!"
After preparing everything, it was after four o'clock in the afternoon and they had to go to the venue in advance.
It's snowing again outside. There's been a lot of snow this winter. The venue is at the fixed Haidian Theater, just at the intersection west of Zhichun Road. Liu Tong walked there with a group of people.
The old employees are bored and the young people are noisy.
Liu Tong couldn't help but feel sentimental about this situation. Alas, even Mr. Yao won't attend this year. No matter how lively the party is, it has nothing to do with the community...
…………
A group of people arrived at the Haidian Theater, which was bustling with excitement.
All those Maike bloggers went to Maili and Weibo and turned into video up-and-comers and big Vs. They were the main force of the party.
Qianqian Music Network is a platform for original singers. Several popular ones emerge every year and appear as guest performers.
Therefore, when people in the community come in, they are like remnants of the old era who have entered a new era, and are at a loss as to what to do.
"Brother Liu!"
The video supervisor ran over and said with a smile: "Look where there is more decoration?"
"Oh, everything is good."
"Don't mention it, you have participated in seven galas. You are very experienced and can give you some guidance."
"I'm not being modest. You guys did a really good job."
"That's fine. You can't destroy the sign, right?"
The other party hurriedly said a few words and then ran to entertain the guests. Liu Tong took a look and recognized them. They were the "Mao Liar" team, Yi Xiaoxing's team, the first gourmet girl Pan Pan, and the newly-rising official UP chief officer Tan.
…
"..."
Liu Tong was speechless and sat down in a corner, feeling extremely disappointed.
At this moment, the phone buzzed, and it was Mr. Yao who personally sent him a text message:
"Happy 10th anniversary of Maiwo! I won't be here this year, so you have to take care of it!"
"Well!"
Mr. Yao has not forgotten that it is the tenth anniversary, why should I be depressed!!
Liu Tong was instantly moved and inspired by the very successful PUA of this capitalist surnamed Yao, and she immediately cheered up and went to help.