After receiving the news, Lao Ma hurriedly returned to the base camp, where he felt absolutely safe.
On August 1st, it was a blazing summer in the south of the Yangtze River. The heat wave had not subsided. The air-conditioning in the conference room was turned up to the maximum, but no one felt cool at all. The inner anxiety led to a rise in physical temperature.
On the big screen, the whole process of using "WeChat Payment" is being demonstrated.
"There are four main points!"
"The first point is that it eliminates the need for tedious text message verification. You only need to verify a text message when binding the bank card, and then you don't need it at all."
"Second point, change the password to 6 digits."
"The third point is to connect with the small treasury. WeChat users can directly access the money in the small treasury."
"The fourth point is the addition of the function of scanning QR codes to pay. We have also launched this with Alipay."
"..."
Lao Ma's face was as dark as water, and the corners of his eyes twitched slightly. He thought Yao Yuan was going to grab the group buying market next, but he didn't expect that Yao Yuan was going to grab the payment market!
Taobao and Alipay are the two lifebloods of Alibaba!
“99 has announced that WeChat payment will be integrated with shopping malls, game recharges, Weibo, communities, MaiMai, MaiLi Video, Qianqian Music Network, Maoyan Movies, Tudou Live, Yuetuan, Didi, Youzi Street, 360, Youyou
After being connected one after another, these products will be paid via WeChat in the future."
Bang bang bang!
Every time I think about it, it's like a big stone coming down, and the conference room is completely silent.
Yes, there are many, many Taobao users, and many Alipay users, but 99’s ecological chain is also extremely huge. When these products are unified into “WeChat Payment”, Alibaba will not be able to handle it.
“Start developing Alipay’s fast payment immediately!”
Lao Ma kept a cool head and continued to give instructions one by one: "Just follow what they did, save the tedious process, and change the password to 6 digits!"
"good!"
"Accelerate mergers and acquisitions and expand our ecosystem as quickly as possible!"
"clear!"
Compared with 99 and Tencent, Alibaba’s ecosystem is relatively thin.
At present, he has invested in Sina Weibo - Maiwo. He could not invest in Tencent, so he acquired a map company with surveying and mapping qualifications to fill the vacancy of Amap, and acquired music company Xiami.com.
One hair move affects the whole body.
At this time, Ali has to speed up. Those who are negotiating, whether to accept or not, may be able to do so, such as Tiantian Dongting, UC Youshi, Suning, Youku, etc...
These are Ali's goals.
"..."
Lao Ma looked calm on the outside, but felt anxious in his heart.
It takes time to upgrade Alipay, and it will take 2-3 months if you do it the same way. This is the time difference that WeChat calls, 2-3 months, how much can Yao Yuan do!
Historically, the 6-digit password was invented by WeChat and copied by Alipay.
…………
Mall.
When countless users opened the mall, they all saw a huge red envelope.
“Use WeChat to pay and get an instant discount of 10 yuan per order!”
"Not random! Every order will be reduced!"
"Activity period: xxx——xxx!"
For an online shopping dog, nothing is more exciting than discounts. These people are loyal users of the mall and have the foundation of MaiMai payment, so they have become the first batch of people to use WeChat payment.
The mall has 40 million active users, and if all are activated, a subsidy of 400 million will be needed!
…
game.
Regardless of whether you are playing the PC games "DNF", "League of Legends", "Zhu Xian", or the mobile games "Defend the Carrot", "Angry Birds", or "Temple Run", an advertising box will pop up.
“Recharge discount month!”
"Activity period: xxx——xxx!"
“During the period, as long as you use WeChat payment to recharge any product under 99 Games, you can get an additional 15% bonus!”
boom!
Players are even more crazy. They have upgraded WeChat and enabled this damn WeChat payment.
Of course, for PC games, you need to scan the QR code, and for mobile games, you can go directly.
…
Tudou Live.
In the live broadcast room dressed as a classroom, there is a blackboard hanging behind the back. A female anchor wearing a white shirt, a narrow skirt, black stockings, and glasses holds a pointer in her hand, pointing at the blackboard and saying:
"Classmates, this is our lesson today!"
“Tudou has a new gift called [Midsummer Lightyear], which can only be obtained by activating WeChat payment and recharging. Then there is a competition, and the person who receives the most [Midsummer Lightyear] will receive a special reward.
"Teacher really wants this reward. I hope students will support me. Today our goal is 100 [Midsummer Light Years]. It will be divided into 5 stages. Every time a goal is achieved, the teacher will unlock a new scene~"
Ouch!
The live broadcast room was filled with howls of wolves, shouting out incomprehensible words such as "disloyalty", "sleeping", "being taken care of by lovely students", etc.
The top brother on the list was even more excited. He bought 30 [Midsummer Light Years], which were not too expensive, costing 20 yuan each.
"Cannon! Cannon! I want to see the cannon!"
No one cares about live broadcasts these days. It’s a barbaric era. You have to be able to play, play and sing.
Later generations have become relatively strict, and female anchors can satisfy the big brother with just a little bit of edge, and they can make a lot of money.
…………
99’s products are working together to promote Wechat payment like crazy.
The most influential thing is video. Only in the entertainment industry can it be naturally spread. Last year, we announced that we would create a tomb-robbing universe. We first released two dramas: one is the online drama "Ghost Blowing the Lamp: The Ancient City", and the other is the movie "The Ancient City".
"The Secret of Seeking the Dragon".
The web drama director is Kong Sheng and the film director Wu Ershan.
The team is composed of Chen Kun, Shu Qi, Huang Bo, Yang Tianbao, etc...
"The Secret of the Dragon" is scheduled to be released in 2015, and "Jingjue Ancient City" has been completed, and we want to use it to knock on the door of paying members. Everyone from top to bottom attaches great importance to it.
In order to promote the show, Yu Jiajia brought the main creator to the video headquarters and created a new program called "Interview with Wheat Star".
After Yao Yuan heard about it, he took the initiative to propose: take out 99's mascot doll, the long-gray Yantuanzi, and let the star answer the questions while coloring the Yantuanzi.
Hey, does it look familiar?
This is a small link that Station B does when interviewing celebrities, allowing guests to color Station B’s small TV.
Yao Yuan copied the essence of Station B all the way, but now that Chen Rui is gone and Station B is gone, he doesn’t mind moving them all over.
"Ghost Blowing the Lamp" has been filmed in many real-life film and television dramas, but few are good. "Jingjue Ancient City" has a good reputation, starring Jin Dong, Chen Qiaoen, and Zhao Da.
It's visibly poor, very rough, and has the feel of a TV movie.
Jin Dong is not like Hu Bayi, he looks like a veteran cadre.
Now that we have changed to a trio, the image may not be completely consistent, but the popularity, temperament and performance are. The budget has also been increased, and the production is more sophisticated - of course it is relative, because there are special effects, and the money burned by special effects is boundless.
.
(No more... there will still be four chapters tomorrow.
The monthly pass will be doubled at the end of the month. Please give me a monthly pass. Well, this seems to be the first time I ask for a monthly pass in this book...)