During the Spring Festival in 2014, WeChat launched a red envelope function, which increased the number of users with bank cards bound to 8 million. Jack Ma called it a "sneak attack on Pearl Harbor."
However, Lao Ma did not respond effectively. Instead, during the 2015 Spring Festival, WeChat cooperated with the Spring Festival Gala to launch a shake-and-grab red envelope event, which increased its number of users by 20 million to 200 million!
Why is the span so large? Because there is no accurate statement. The least is 20 million, and the most is 200 million.
Anyway, WeChat Pay has established its position.
It was only then that Lao Ma discovered the role of the Spring Festival Gala. In 2016, he bought the right to cooperate with the Spring Festival Gala at a sky-high price, and Alipay began to collect five blessings.
After that, the Spring Festival Gala became a battleground for major Internet companies. This year I will give out 500 million, next year you will give out 1 billion, and the year after that he will give out 2 billion. The competition is endless...
Now, WeChat will launch red envelopes on New Year’s Day, because it needs a gestation period and cannot be released during the Spring Festival Gala.
Yao Yuan has spent 50 million, which is the cooperation fee for CCTV. CCTV did not open a public bidding this year - after reaping the benefits, it will be almost the same next year.
In addition, another 500 million red envelopes have been prepared.
Take 400 million for yourself, and find corporate sponsors for the remaining 100 million. Find those physical companies. There are 5 companies in total, each with 20 million. When the audience shakes their hands, a red envelope will pop up:
"xx Group wishes you a happy new year!"
The advertising effect is overwhelming.
Yao Yuan personally supervised it, and even the style of the red envelope cover had to be approved. This was nuclear weapons.
…………
Late autumn.
The trees in the 99 Park are gradually turning golden, and the cleaning staff cleans them every morning. At night, the ground is covered with fallen leaves, and even the water in the fountain becomes a little cold.
Yu Jiajia was wearing a windbreaker and high heels as she stepped through the central garden and entered the main building where Yao Yuan was sitting.
99 Entertainment is already a comprehensive entertainment group that develops both offline and online. Offline it has traditional film and television production, artist management, and organized performances, and online it has Maili, Maoyan, Qianqian Music, and Hugelive.
The combined value and valuation of various industries amounts to hundreds of billions of yuan.
If there was a "Entertainment Power Ranking" in China, Yu Jiajia would sit there and look at one, and only Han Sanping would be able to compete.
"Dong dong dong!"
She knocked three times symbolically, pushed the door open, and saw the unsatisfied man chewing an apple. The big red apple tasted like chewing gum in his mouth, and his expression was the same as that of a prisoner.
"I don't like apples..."
Yao Yuan explained this, saying: "But for the sake of family harmony and a happy marriage, I insist on eating every day. As I eat, I get used to it, and I still eat in different ways."
"Yes, sometimes it is boiled, sometimes fried, and sometimes juiced."
Jiang Chao showed Yu Jiajia his recent achievements, including a small induction cooker for boiling water, a small pot, and a juicer.
"Do you know why Chinese people are so tired at every stage? Because most people always regard one thing as a task to complete, and in the process of growing up, either themselves or their families will set many tasks
, it seems that failure to complete it is a failure in life.”
"Bah! It doesn't hurt to stand and talk! If they all have assets like you, they won't want to be tired."
Yao Yuan threw an apple core at her, and Yu Jiajia dodged and hit Jiang Chao.
"Even if I don't have this asset, I still pursue freedom and indulgence."
Yu Jiajia shrugged, slapped a pile of information on his desk, and said: "To get down to business, I bought the copyright of "Seoul Station", but the Koreans were unwilling to sell it. I said you can be the screenwriter yourself.
As a director, we only pay for it, but all the copyrights belong to me, so my grandson agreed instantly."
"Normally, they are more sophisticated than us. They have people investing and they don't interfere in the creation. Even a pig would agree."
"..."
At this time, Jiang Chao picked up the information and flipped through it quickly, and said in surprise: "What about zombies? Is it possible to shoot zombies in Korea?"
"As long as the photo is good, it can be done anywhere!"
Yao Yuan waved his hand and asked him to go away, saying: "Anyway, you should prepare first, don't worry, collect some good scripts, and release them together when Hugelive enters South Korea."
You may not be familiar with "Seoul Station", but you will know it by changing its name: "Train to Busan"!
The creator is Yeon Sang-ho, and he finished writing it in 2006. He is an animation artist, so he first wanted to make it into an animation. Later, he was spotted by people in the industry and made into a live-action movie.
"Train to Busan" needs no further introduction. It was once the benchmark for Korean films. Although it had some shortcomings, in terms of the overall production level of Asian films, it was the pinnacle at that time.
In terms of funding, lineup, and special effects, Chinese-language movies can also be made, but don't even think about this subject. How about making zombies in the mainland? And turning all the People's Liberation Army into zombies? It's enough to shoot for five minutes.
Even if the background is set overseas, it will not pass the trial because it is bloody and violent.
Netflix first expanded in South America and Europe and entered Asia relatively late. Hugelive has already entered Southeast Asia and set up a branch in Singapore to develop works with Southeast Asian themes.
However, the three most important markets in Asia, South Korea, Japan, and India, are each more difficult than the last.
Yao Yuan hopes to use "Train to Busan" as a stepping stone to gain a foothold in the Korean market.
At the same time, I am still looking for another project, which is a TV series called "Kingdom" or "Lee Shi Joseon".
This setting is more interesting. It is said that in ancient Korea, the king turned into a zombie, and the zombie virus slowly spread among the people, and the common people became the walking zombies...
This is probably the first game of fighting zombies in the ancient version.
Yao Yuan likes "Kingdom" very much, but unfortunately the timeline is too early and I don't know where the script is yet, so I have to shoot "Train to Busan" first.
Yu Jiajia studied the specific plan with him, and before leaving, she thought of something again and said: "By the way, Liu Yifei's takeout commercial has been filmed, when will it be released online?"
"Next month, next month Yuetuan takeout will be officially unveiled! Hey, you're here just in time, let's see which outfit is suitable?"
Yao Yuan found a few pictures on the computer and asked Yu Jiajia to give her opinions.
Yu Jiajia took a look and saw that they seemed to be the uniform clothes of the delivery staff. One set was green, one set was black, one set was red and black, and one set was pure red.
"The green one is too cool, the red one is a little vulgar, and the black one looks like a security guard. The red and black one looks quite classy, like AC Milan."
"Hey, do you still know AC Milan?"
"I also know that champagne is opened at halftime!" Yu Jiajia snorted.
"Haha! Lei Jun and I also like red and black, okay, that's it."
On the group buying track, flash discounts are still in progress, and they are competing fiercely with Meituan and Dianping.
On the mobile payment track, Yao Yuan used QR codes to fool Alibaba and Tencent and prepared to launch red envelopes.
Takeaway is the most troublesome. It took a lot of time to prepare in advance, but it is finally online.
This is a three-front battle!
After careful research, Lei Jun placed the first batch of takeout battlefields in Beijing and Tianjin, and then slowly spread.
Unlike Ele.me, which focuses on colleges and universities, he determined from the beginning that there are vast markets in colleges and universities, white-collar workers, big cities, small and medium-sized cities, and even county levels.
Takeaway is a must!
Of course, many takeaways in later generations are pre-made dishes. It is said that the government wants to vigorously promote them, but they don’t know much about this stuff.