Liu Yifei was getting ready when someone knocked on the car window and the director's voice came: "Have you changed your clothes?"
"Changed!"
With a clang, the car door opened, and the director got on the car and said a few words: "Today's content is very simple. You and Hu Ge go to the store to pick up food, and ride a small electric donkey to deliver it to school. It's a few minutes away. If everything goes well, we'll be there in a while."
Done.
Hey, have you ever ridden an electric donkey?"
"I have practiced and I ride very well!"
"That's alright. You'll get off the car at nine o'clock and we'll officially start filming!"
In history, Ele.me and Meituan Takeout were all launched quietly. How could Yao Yuan do it? Naturally, they had to promote it in a big way. They still chose the queen advertising CPs Hu Ge and Liu Yifei, and made them the spokespersons of Yuetuan Takeout.
.
Speaking of which, the two of them had cooperated with 99 when they were selling Meizu MP3, and they became familiar with each other inadvertently. Unlike the original time and space, they were not even ordinary friends. Now they can at least chat on WeChat.
Nine o'clock sharp.
Liu Yifei got out of the car with her helmet in hand. As soon as she came out, she was startled by the crazy shouts. From the north gate of Beijing University of Science and Technology to the merchant, the road was full of students watching the excitement.
The police were maintaining order, the film crew was ready, and Hu Ge also came out.
"let's start!"
"Wear your helmet!"
So the two of them rode on a small electric donkey, wearing red and black uniforms, and drove towards the business, with the camera following them closely.
The distance was indeed very close, and they arrived soon. The two pushed the door open and went in. The boss's eyes were shining with confusion. Hu Ge stepped forward and said with a smile: "Hello, is the meal ready?"
"Okay, okay, it's all here!"
"A portion of spicy hotpot, a portion of spicy hotpot, fried skewers..."
The two of them compared their receipts, each picked up a meal, went out and rode a small electric donkey, and suddenly entered the University of Peking University of Science and Technology. The school had already greeted them, and they arrived downstairs in the dormitory without any hindrance.
Hu Ge serves a boy, and Liu Yifei serves a girl.
Um?
There doesn't seem to be anything wrong. The two of them have one of the highest proportions of same-sex fans.
"Old Hu!"
"Old Hu!"
The male classmate was so happy that he kept pushing further: "Can I give you a hug?"
"sure!"
Hu Ge opened his arms generously and gave him a hug. Over there, Liu Yifei also tagged her female classmate.
"Ahhh!"
There was another scream.
"have a good meal!"
As expected, it was very fast, and the whole process was completed in less than an hour. After leaving the campus, the two of them hurried to the studio to take promotional photos for Yuetuan takeout.
In the public mind, it seems that celebrities endorse luxury goods, and international famous brands are considered high-end.
Yes, celebrities do want high-end products, but they have to grab them! In fact, many celebrity endorsements are quite down-to-earth. Fan Xiaopang has filmed commercials for kitchen knives, and Da Mi Mi has endorsed electric kettles...
Yuetuan Takeout also gives people the same impression, relatively low.
However, the two parties involved knew well that this was an advertisement from the 99 Group, and they were happy to tie it up, no matter how much money they paid.
…………
When November came, Yuetuan Takeaway was officially launched and launched a vigorous publicity campaign.
Hu Ge and Liu Yifei each shot a set of short films, using subjective shots to show the perspective of the boyfriend and girlfriend. What is the subjective shot?
Living together and having sex with your arrogant childhood sweetheart;
The beautiful girl in sailor uniform is completely subjective and submissive;
The super cool experience of being dominated by obscene words while being watched...
Offline, we conduct blind-spot promotion in shopping malls, subways, and bus stations in Beijing and Tianjin. Of course, there are also more important preferential activities.
When users order takeout, there is no stickiness and they will order whoever is cheaper.
Only after you have a monopoly can you force them to use your platform.
On this day, it snowed for the first time in Beijing.
In an Internet cafe near Xueyuan Road, several boys played "League of Legends". Their stomachs were growling and they didn't want to go back to school or go out to eat.
Internet cafes generally have ordering numbers and menus. A boy picked up the menu out of habit and was about to order a stir-fried eggplant rice bowl, but his roommate snatched it away.
"You're stupid, calling me on your cell phone!"
"What about the phone?"
“It’s cheap!”
The roommate clicked on his Yuetuan APP, opened the takeaway, and the nearby businesses were displayed, all of which were:
“20 off for purchases over 20!”
“45 off for orders over 50!”
"That's right, there's a discount for newbies, hurry up and get the next one!"
Under the instigation of his classmates, the boy had no choice but to download an APP, and a big red envelope popped up when he swiped it. Just a little bit of it, like a goddess scattering flowers.
"Congratulations on getting 5 coupons!"
"Which one should I call?"
“It’s an old restaurant, it’s delicious!”
Several students ordered what they wanted to eat, and finally settled the accounts:
“Fish-flavored shredded pork rice bowl, fried meat noodles, fried chicken rack, spicy hotpot, stir-fried beans, fried buns, pork slices, plus three servings of rice, 78 yuan!”
“Full discount - 45 yuan!”
“Would you like to use the novice gift pack?”
"Use the newbie gift pack coupon, -15 yuan!"
“Free bottle of iced tea!”
"You need to pay: 18 yuan!"
Damn it!
Several people exclaimed in unison and looked at each other, gleaming with the pleasure of success.
…………
Ding dong!
Guo Dajun, who was playing cards at the station, glanced at his phone and was not in a hurry. He finished playing cards first and then talked about it. There were many dishes and it was snowing, so the delivery time would be appropriately extended, so he went to the store to wait.
He had been on the job for a few days, and he thought it was a transitional part-time job, but it turned out that he was very busy, with few riders, and the site was recruiting people quickly.
The income is also unexpected. Crowdsourcing is paid on a daily basis, and I have already earned several hundred yuan.
Lao Huang said that this is because universities are concentrated and the order volume is large, and other places may not have so many orders.
Guo Dajun didn't care and was having a great time doing it.
"Okay, I have to get to work!"
Guo Dajun threw away the poker, rode on the small electric donkey rented from the site, and rushed to the store. Sure enough, they hadn't finished it yet, so he waited for a while before rushing to the Internet cafe.
“Yuetuan takeout!”
"Who ordered the meal?"
"Here, here, here!"
Guo Dajun delivered a large bag of takeaways and glanced at them casually, oh, these students... Now my children are so blessed. I would have ordered takeaways back then, and I have been working since I was a teenager!
He lowered his head and walked out. When he went out, he bumped into someone and stumbled at the same time as the person coming.
"Excuse me!"
Guo Dajun apologized quickly and then frowned. He saw the other party wearing a yellow uniform and shouting when he came in: "Meituan takeout! Who ordered the meal?"
Damn it?
Let’s go together!
Lifting the curtain and going out, he saw a small electric donkey parked outside. Guo Dajun's heart skipped a beat, and some idea was brewing. He came to work as a teenager and was not that honest to begin with.
After walking around the little eDonkey, I still held back.
He got on his bike and quickly returned to the station, where Lao Huang was eating instant noodles.
"Brother Huang, I found a new opponent!"
"What new opponent?"
“Meituan, like us, delivers food!”
"Oh, the company has notified us that another Meituan takeaway has been launched recently. Let us pay more attention. It's okay. Do whatever you need to do."
"How can it be okay? Our orders will be short?"
"That's a matter between the company and the local promoters. We are just the executors. If the superiors grab the land, we can just give it away."
"Old Huang! Old Huang!"
At this time, another rider came quickly from outside and shouted from the car: "Oh no, Xiao Sun has been beaten!"