Yao Yuan said it very sincerely, and Susan could naturally hear it.
"The income of YouTube creators is mainly divided into shares. We have free users and paid members. Members can watch videos without advertising. If a creator's video attracts members to watch, we will distribute cash rewards based on traffic data."
“My platform is similar, but my paid membership is only for movies, TV series, reality shows, etc. All content from creators is free and has no ads.
I don’t distinguish between viewing groups. As long as someone watches it and the traffic reaches the standard, we will share it.”
"You are such a generous person!"
Susan was slightly surprised and shook her head: "We can't do that. We have been thinking of ways to make money and increase advertising revenue.
A model reform was carried out last year. If a creator reaches 1,000 fans and plays 4,000 hours, we will sign a contract with him and let us insert advertisements."
"Insert it into his video?" Yao Yuan was also surprised.
"Yes, there are many options, skippable, non-skippable, picture-based, sidebar-based, each with different prices. We get 49% of the advertising fee, and they get 51%!"
This ratio later became 45%:55%.
Different from China, taking Bilibili as an example, UP owners receive advertisements themselves and then show them in videos. There is no mention of the website inserting advertisements for UP owners.
The two communicated for a while and each gained something.
"I would like to ask, how many Chinese creators are there on YouTube, or how many videos contain Chinese elements?" Yao Yuan asked.
"Relatively few. I think Chinese people are not very good at expressing themselves. They tend to be shy and obedient...Oh, sorry, I don't mean any harm."
Susan emphasized.
"It doesn't matter, many people are indeed shy."
Yao Yuan hummed in his heart, you haven't seen the domestic area in later generations! They have more fun than foreigners, showing off in the street, walking the dog, being a single man...it's all trivial.
"I have a preliminary idea that I would like to share with you."
He stated the main purpose of today, saying: "I want to create a group of creators who show Chinese characteristics and exclusively cooperate with YouTube."
"specialty of China?"
Susan became sensitive and asked: "You mean politics?"
"No, no, we don't talk about that, this is normal business cooperation.
I mean, China has a lot of traditional and excellent culture, such as papermaking, winemaking, woodworking, food, Spring Festival, calligraphy, embroidery, etc., as well as so many beautiful natural scenery and modern cities, and I want to show these.
I will give you a promotion fee that satisfies you, and you can pilot it first, tentatively for one year. Within one year, we will produce videos, and you only need to recommend them on YouTube."
"..."
Susan thought for a while and said: "I am very interested in this project, but I don't know what the effect will be. If users don't like it and we forcefully promote it, then it will be useless no matter how much money you give."
"I can take a few pictures first and let everyone see them before we talk."
"That's fine!"
The two reached an agreement verbally, and Yao Yuan stood up to leave.
Susan was also quite surprised. She didn't expect that a routine visit might lead to a business deal.
………………
"Well, I'm going to New York tomorrow, be good!"
"I have serious business here. I haven't dated Scarlett Johansson. You said Yu Jiajia is pretty much the same."
"Okay, go to bed early!"
At night, in the hotel, Yao Yuan and Yinyin had a phone call.
Yu Jiajia came here to work on Hugelive. He was just a casual visitor. Today's visit to YouTube is the highlight. He did all this for the "China Image Plan" that he mentioned before and wanted to integrate with the World Internet Conference!
As we all know, external propaganda is a piece of shit.
Why is this happening? In addition to Western vigilance and surveillance, part of the reason is that we are accustomed to filming traditional themes for external propaganda.
What is the traditional theme?
Even if your own people don’t like to watch it, do you expect foreigners to watch it?
To do publicity, you must first make people understand it. After understanding it, you must become interested. Only when you are interested can you be willing to take the initiative to learn about it.
I have to talk about Li Ziqi again here.
Li Ziqi is from Mianyang, Sichuan. Her father died young and her stepmother was not good to her, so her grandparents took her to live in the countryside. When she grew up, she went to work in the city and did many jobs.
When her grandma got sick, she returned to her hometown and made a living by opening a Taobao store, posting random videos and the like.
In 2016, Sina launched a program to support content creators, and Li Ziqi became a beneficiary, and it gradually took shape. Later, she signed a contract with Hangzhou Weinian Company, where she was responsible for shooting videos and the company was responsible for promotion, and her reputation grew.
It is very popular in China, and it has also expanded overseas and published its works on YouTube.
In 2021, she set the Guinness World Record for "Most Subscribers to YouTube Chinese Channel" with 14.1 million fans.
Her videos do not speak English, but speak Sichuan dialect, so foreigners also like to watch her videos.
He also became a member of the All-China Youth Federation, participated in various official activities, and received many compliments.
The results of it!
Wei Nian tricked her into opening a company called "Ziqi Culture". Wei Nian held 51% of the shares and Li Ziqi 49%. The two parties agreed that the income based on the development of Li Ziqi's IP would belong to Ziqi Culture.
But in actual operation, Wei Nian opened a Tmall flagship store, YouTube account, Li Ziqi snail noodles, etc. in the name of his own company, which has nothing to do with Ziqi Culture.
She has no shares in Weinian, and even this IP belongs to Weinian.
So they went to court, and both sides suffered losses. Li Ziqi has not come out until now, and the video has not been updated.
So it's really a piece of shit.
Li Ziqi's IP was such a good one, and it had so many audiences overseas. It was gone immediately, and it was an internal failure.
…
Yao Yuan's China image plan is very simple. Just like Mai Li, it supports a group of creators and specializes in overseas content.
The West is very sensitive to China's political elements, but is relatively lenient towards cultural aspects. Of course, this will no longer be the case. Relations have become more tense than ever. Platforms such as Twitter and YouTube have begun to restrict the flow of Chinese UP owners, or even directly delete their accounts.
It’s still early and there is still an operational period of seven or eight years.
Yao Yuan does this because he wants to do it, and it can bring benefits to the group. The country has emphasized: "Tell China's story well and enhance soft power."
This is what he has always been stubborn about and refused to admit - a red heart towards the mountains and rivers.
…………
The next day, New York.
Dai Hanhan was holding her mobile phone and standing on the streets of Manhattan screaming. The camera showed Yao Yuan and Yin Yin hugging each other tightly, as if they were filming a movie.
"Ahhhhh, so romantic!"
"You are so romantic..."
Yao Yuan let go of his arms, knocked her with a smile, and asked knowingly: "Why are you following me? What do you have to do with the listing?"
"I am the Vice President and I hold 7% of the shares. Why can't I come?"
"Yes, yes, our Hanhan is going to be a little rich woman. You see, she even dressed up carefully and brought a lot of clothes."
Yinyin touched her head.
Yao Yuan couldn't help but touch it too.
Dai Hanhan is 1.55 meters tall.
"are you crazy!"
Naturally, she was incompetent and furious. She spread her short legs and ran into the hotel.
Yao Yuan was happy for a long time. He had just arrived and hadn't gone up yet. He held Yinyin's hand and walked slowly in, saying: "Are you still nervous?"
"I was nervous at first, but I'll be fine once I see you."
Yinyin suddenly felt the same and said: "I immediately understood how you felt when you went public, so I decided that it was right to accompany you, and it is right for you to accompany me now... Oops!"
She suddenly covered her stomach.
"What's wrong? Are you on your period?" Yao Yuan was excited.
"For example, your uncle, it hurts a little, maybe he caught a cold."
Yinyin rubbed her belly and looked very anxious again, saying: "I found that this is not a good time. I am too busy. I should choose a leisurely period to prepare."
"We've come to this point, it's okay, it's okay, the big deal... the worst case is that I'll close the mountain for another three months!"