Smart homes, smart cars, commercial aerospace, culture and entertainment, communication transmission, etc., covering more than 300 companies.
Some people say that Xiaomi is an OEM, but this is actually a bit biased. To be precise, Xiaomi’s model is investment + incubation: first select a group of small and medium-sized companies that produce products in large categories and are in line with Xiaomi’s style, and then invest in shares. Generally, the shareholding does not exceed
40%, supporting development.
For example, the manufacturer of this balancing car is a company called No.9.
The leader of self-balancing scooters is the American Segway, but Segway is expensive, has low safety, and has a great reputation, but it has not developed significantly.
In the United States, the home-grade model sells for US$3,000 and the enterprise-level model costs US$8,000, which is very expensive for the United States. It is even more expensive in China, ranging from 80,000 to 100,000 US dollars.
If the price is not lowered, it is impossible for self-balancing vehicles to expand the market.
So Ninebot launched the Ninebot E, which only costs 14,000 yuan, but it is still expensive for domestic users. The ideal price is less than 5,000 yuan.
What to do?
Xiaomi invested at this time, using its own ecological chain to reduce the cost of components to 3,000 yuan. It suddenly occupied the market, and then with the help of Xiaomi, Sequoia and other capital, it actually acquired Segway.
American established company.
Look now, balancing cars are no longer a new thing, they are not expensive and their safety has been greatly improved...
Therefore, it is not very rigorous to evaluate Xiaomi OEM. It is investment + incubation.
…………
anyway.
Meizu is now following Xiaomi's route, so it will naturally not let No. 9 Company go.
Yao Yuan played with the balance car downstairs for a long time before going upstairs with Bai Yongxiang. Lao Bai mysteriously led him to a house, opened the door, and said with a smile: "Look, this is what we have achieved so far!"
"..."
Yao Yuan went in and took a look. The space was not big and was arranged like a living room.
On the most conspicuous wall, there are three TV sets, large, medium and small models. On the table below, there is a router and a TV box.
In the corner is the balancing car I just saw.
There is a camera on the corner of the sofa; there is a pair of headphones and a bracelet on the coffee table; there is a scale and a humidifier on the floor.
"There are 10 products in total, this year..."
"Wait a minute!"
Yao Yuan counted carefully and said: "Three TVs count as one type, and there are only 9 products here."
"There's another one under your feet!"
Um?
He looked down and saw a socket at his feet.
“Is this also a smart product?”
"Well, that's how they designed it..."
Bai Yongxiang unplugged the socket and said: "It supports USB and power jacks. Download the Meizu Smart Home APP and you can connect to your phone and start or shut down."
"Can I understand it this way?"
Yao Yuan thought for a few seconds and said: "For example, if I want to use this socket, I have to take out my phone and activate it before I can use it?"
"No, no, there is also an on/off button on the side, which can be used manually."
"Old Bai, you are still too kind!"
Yao Yuan was speechless and said: "Although we want to build a smart home, we can't put everything in it? What do you do with a smart socket? Take off your pants and fart!"
"Then don't want it?"
"don't want!"
"Fine."
Bai Yongxiang threw the socket away and didn't feel bad. Anyway, he was testing the waters now and would try everything.
"This camera comes with a 32G memory card. You can use your mobile phone to view the captured images, save them, and play them back at any time. It also has a built-in microphone that allows for two-way voice intercom. The tentative price is 149!"
"In addition to being sturdy, the scale can also be connected to a mobile phone. It can manage the weight information of up to 16 people on the APP, priced at 99!"
"Bracelet, monitors exercise level, sleep quality, wakes up with a smart alarm clock, has a super long standby time of 30 days, which is 5 times that of ordinary bracelets, and has the lowest power consumption Bluetooth chip in the industry, priced at 129!"
Lao Bai introduced one by one, arriving at the three most important categories of products.
"Router, MT7620A processor, 2.4 GHz/5 GHz true dual-band AC 2X2 antenna...transmission rate 1167 Mbit/s, priced at 129!"
"TV box, needless to say, our entertainment soft power is too strong, 1GB is priced at 299 yuan, 2GB is priced at 399 yuan!"
"And the highlight of this year is the TV set!"
Bai Yongxiang touched the frame of the TV and expressed a lot of emotion: "My experience in running the supply chain was not in vain. It is much easier to make smart homes."
The main product is this, 49-inch, 4k ultra-high definition, screen suppliers are LG and CSOT, 2GB+8GB storage, equipped with MStar quad-core 1.45GHz smart TV processor, can be used as a game console, priced at 3399!”
"This one is 40 inches, with lower configuration, priced at 1,999 yuan!"
"This is a 55-inch model, priced at 4,999 yuan!"
"..."
Yao Yuan also rubbed it a few times. There was nothing to say about the appearance. Now they are all the same. He asked: "Can you see it?"
"can watch!"
Bai Yongxiang turned on the 49-inch one. It didn't start with a certain satellite TV channel, but like a web menu, including movies, TV series, variety shows, animation, music, games, etc.
He clicked on a movie at random, and Mai Li's huge film library suddenly appeared in front of him.
The latest releases, Hollywood blockbusters, Chinese-language movies, action, comedy, romance... divided into categories, a dazzling array, and there is an advertisement in the upper right corner: "Annual membership, first-time discount, only 68 yuan!"
"Look at the TV station!"
Lao Bai switched to TV mode again, with the prefix CCTV, and the familiar sound of news broadcasts came.
It is said that Yao Yuan used this thing in his previous life. The TV was Hisense and the box was mobile.
When I first bought it, I opened the same menu. After adjusting it for a long time, I didn’t know how to watch the satellite TV channels. After asking the merchant, I realized: the Hisense TV itself has a set of content, and the mobile box also has a set of content!
What he adjusted was the content that came with the TV, and he didn't use the box at all.
What a pit!
Even young people don’t understand, let alone middle-aged and elderly people? Watching TV can be exhausting, and you have to constantly upgrade the system, insert ads, and pay...
"Oh, I'm nothing!"
Yao Yuan made an accurate self-assessment, patted Bai Yongxiang, and the two sat down on the sofa.
"The scale is expensive, 59 yuan!"
"The bracelet is also expensive. I think the bracelet will be very popular and meet the consumption needs of young people. It should be cheaper, 79 yuan! For the rest, I will follow your pricing."
"good!"
Bai Yongxiang nodded and asked, "When will we do the publicity?"
"It depends on the situation. The superiors are studying the Internet Conference. If it happens in Beijing, then I will win. I will bring the balance car, TV and other things there.
If we don't land in Beijing, we will hold a promotion meeting in October, and then use Double Eleven to boost sales and get a good start. We will do more promotions during the Spring Festival and the performance will be good.
In fact, you don’t have to worry, we have already established a brand and channels for mobile phones, and as long as the products are not bad, we can grow in the blink of an eye.”
The same is true for Xiaomi's ecological chain. If they don't know which brand to buy, many people will choose Xiaomi. First of all, the price is cheap. Secondly, the quality cannot be said to be the best, but it cannot be called the worst either.
"As for the R&D center, I think Changping is fine, but the commuting problem needs to be solved. I really want to set up a real estate company." Bai Yongxiang added.
"Haha, okay, I'll go talk to Mr. Zhou. If we are given another piece of land to build a house, we will settle in Changping!"