Chapter 942 Do you think Chinese people are really rich?
The group buying war has been going on for 5 years, and the takeout war has been going on for more than a year.
Money is flowing like water, and users are enjoying a truly good life. They can order three dishes for one dollar and get a bottle of iced tea for free, making them extremely happy every month.
There are three group buying companies left: Yuetuan, Meituan, and Dianping.
Yuetuan has the support of Yao Yuan, and Dianping has Ma Ge to help. After Meituan and Alibaba broke up, there has been no big sponsor.
There are also three food delivery companies: Yuetuan, Meituan, and Ele.me. In order not to fall behind, Dianping invested 80 million in Ele.me and also entered the food delivery market.
In a word: Te Niang has turned into a mess!
…………
At the end of December, the streets of Beijing are filled with the atmosphere of welcoming Christmas.
Early that morning, Liu Qiangdong drove his car, a Lexus LX570, to the Yuetuan headquarters in Zhongguancun.
He didn't know what Yao Yuan asked him to do, but there must be something important. He went upstairs to the office, and Yao Yuan and Lei Jun were both inside.
"Hey! Mr. Qiangdong is in high spirits!"
"That's not it, he's a listed president!"
"I heard that the relationship is quite stable?"
"Yes, yes, we are already talking about marriage. Natural skin care products are used to rejuvenate an old man's second youth. Look at his soft and supple skin."
"Go, go, bury less people!"
Even Liu Qiangdong couldn't help but feel ashamed. He interrupted the two singing and singing. Lei Jun asked with a smile: "Seriously, when are you going to get married?"
"Pick a good day next year."
"Next year is great. I'm waiting for your wedding."
Dongzi's gossip spread widely in the Internet circle, and everyone talked about it, but it was inevitable that there was a hint of envy: This guy with thick eyebrows and big eyes quietly found a 21-year-old female college student!
A man will remain a young man until he dies, and his original intention will never change.
Yao Yuanyuan arrived, greeted everyone and sat down, made tea, and prepared cigarettes. He looked like he was having a long conversation and said: "To this day, all parties are powerless. Yuetuan has no money, Meituan and Dianping."
I have no money left, so I still need to raise funds.
The investors are also tired and want to end this battle. Mr. Lei has a strategy in mind and plans to swallow up Meituan..."
After hearing that he had swallowed up Meituan, Liu Qiangdong glanced at Lei Jun and expressed his affirmation. Yao Yuan continued: "Step by step, we must first raise funds. Currently, Hillhouse and Tiger Management are interested in investing, but the stall is slow.
For too long, they are hesitant, so we need a new growth point to convince them."
“Isn’t takeout allowed?”
"Takeaway is also possible, but we'd better combine it with long-term development."
Yao Yuan inexplicably poured a cup of tea for Liu Qiangdong and said: "To be honest, with the current group buying model, the market is really limited, and we need an innovation.
B2C, C2C, and B2B are all clichés, and this model is called C2M.
It’s about connecting customers with factories.”
"..."
Liu Qiangdong frowned, knowing why he was called.
The concept of C2M has gradually become popular in recent years. If Lei Jun engages in it, he will break away from traditional group buying.
The core of traditional group buying is offline consumption. For example, if you book a meal or a hotel together, the user goes offline to use it. If you engage in C2M, the core becomes online shopping.
It is bound to compete with shopping malls, Taobao, etc.
"You called me here and gave me the respect I deserved, and I also spoke openly and honestly."
Liu Qiangdong paused and said directly: "I don't think it is necessary to do this thing. It seems to be a new concept, but in fact, isn't it just direct sales from the manufacturer?
If we have to do it, I think a mall is the most suitable. With the size of the mall, it will be a matter of course."
"There's something Qiang Dong said that's not quite right..."
Lei Jun said: "We sell goods in a group-based manner, and there will be some algorithmic things.
For example, if you buy it yourself, it costs 50 yuan, but users who are waiting to join a group will be displayed below the product. If you click and the group joining is successful, then it will be 20 yuan. Or if there is no group joining for the time being, you can also serve as the initiator and wait.
Others will fight."
"I don't think there's any difference. It's still the same thing, it's just a little trick."
Of course, Liu Qiangdong wanted to safeguard his own interests and asked: "And do you really think there is still a chance for new e-commerce? I am not boasting, the situation is before us, either Taobao or mall, you can do it on a small scale, but if you want to do it
It might even become the third pole, haha, it’s more difficult.”
"..."
Lei Jun had a lot to say in rebuttal, but he didn't say anything. He looked at Yao Yuan and said, "You are responsible for the person you are looking for."
Yao Yuan thought for a while, took out his mobile phone and said: "Let's do some research first. Let's look for... a set of Kung Fu tea sets, a nine-piece set. You two open Taobao and the mall and look at the prices."
The two acted according to their words.
Yao Yuan also looked around, first in the mall. At first glance, the overall quality was relatively high-end, elegant and beautiful. There were some for more than 200 yuan, more than 300 yuan, and several thousand yuan. The cheapest was 90 yuan.
Taobao wants to be accessible to the general public. At first glance, it looks like a small manufacturer. It usually costs a few tens of yuan, but only 100-200 yuan at most.
"It's clear at a glance, right? The mall emphasizes quality and service, and Taobao emphasizes cheapness and diversification. It seems that e-commerce has been completely divided. Have you ever thought about it..."
Yao Yuan turned to Liu Qiangdong and asked: "Is it possible for it to be cheaper? 10 yuan, free shipping for a 9-piece tea set! The quality may be rough, but it's cheap!
9 yuan, 30 pairs of socks, are you tempted? Maybe they can’t be worn, but they are cheap!
9 yuan, 10 large rolls of toilet paper, do you want to buy it? Maybe it’s a bit of a butt, but it’s cheap!”
"you mean?"
Liu Qiangdong understood a little bit.
"It may steal your business, but it will steal more business from Taobao. The manufacturers we deal with do not focus on large manufacturers, but on the countless small family workshops, small businesses, and OEMs across the country.
It may have an impact on the mall in the early stage, but it will eventually flow to the market it is most suitable for. This is not decided by us, but by the audience group and spending power."
Yao Yuan sighed and said: "Do you really think Chinese people are rich???"
…………
The model proposed by Yao Yuan is naturally Pinduoduo.
The founder of Pinduoduo is Huang Zheng. He studied in the United States and first worked at Google. Later, he returned to China with Kai-Fu Lee to establish Google China.
Later, I quit my job and started my own business, starting an e-commerce business.
In fact, what he first started was called "Pinhaohuo", which sold fresh fruits, and it was very successful. Then another team under him also wanted to do it, so he hatched "Pinduoduo" internally, and the results were also good.
So in 2016, Pinhaohao merged with Pinduoduo, and Huang Zheng became chairman and CEO.
This is Pinduoduo now.
At that time, no one thought that in addition to JD.com and Taobao, there could be a third pole, but Pinduoduo succeeded.
Many people are accustomed to buying large-ticket items and electronic products on JD.com, and small items and daily necessities on Pinduoduo. If they can't find these, they go to Taobao, or when buying clothes, they go to Taobao - Taobao is better because it has a lot of stuff and a full range of categories.