Chapter 97 The Internet Relies on Human Sophistication
Beijing, New Picture Film Company.
The boss’s name is Zhang Weiping.
This guy used to sell drugs and do real estate, but later switched to the film industry, and started working with Zhang Yimou from "Let's Talk to You". They made 11 movies in 15 years, until they parted ways after "Jinling Thirteen Hairpins".
He is very good at marketing and is the main driving force behind the second take-off of Zhang Yimou's career.
"Hero" is jointly produced by New Picture and Hong Kong's Anle Pictures. It has long been anchored in overseas markets and hopes to replicate the success of "Crouching Tiger, Hidden Dragon."
After all, "Crouching Tiger, Hidden Dragon" won an Oscar, with a global box office of US$200 million. It made major mainland directors jealous and even coined the term "Olympic Award".
My goodness, the Oscars are like the Olympics.
The times are like this, anyone who wins an award abroad can be praised to the heavens.
After "Hero", the wave of Chinese-language blockbusters officially started, with Chen Kaige's "The Promise", Feng Peng's "The Banquet", John Woo's "Red Cliff", one after another.
In the conference room.
Zhang Yimou was looking at the big screen attentively and was introducing the next publicity plan. There were also people from Hong Kong and overseas at the scene.
"Since the launch last year, we have been conducting continuous public relations for about 10 months and achieved good results. The most prominent one is also the core one, which is the sense of mystery!"
"So far, "Hero" has not revealed any character styles or details. The public's curiosity has reached the level we need."
"Later this month, in order to meet the needs of Oscar registration, we will hold a small-scale screening in Shenzhen for seven days."
"In November, the documentary "Origin" will be released online."
"At the end of November, the premiere signing ceremony will be held, and the mainland audio and video rights will be auctioned."
"In December, all-round media promotion will begin. In the middle of the year, it will premiere in the Great Hall of the People and then be released nationwide. This year, the theater reform will happen, so unified release can be achieved."
"..."
Zhang Yi Mou nodded frequently while listening to the explanation.
After discussing for a long time, the meeting ended. He and Zhang Weiping returned to the office. Zhang Weiping asked: "How do you feel?"
"It's pretty good, but isn't it a bit too big?"
"Blockbusters must be highly publicized, but our films don't do much publicity. Hollywood's publicity expenses are sometimes higher than the cost of filming. To be honest, I am also very excited!"
Zhang Weiping walked around the table and said: "I think back then, you were the first to win the European Gold Award for "Red Sorghum". In the blink of an eye, fifteen years later, "Hero" must be another milestone."
Zhang Yimou was having fun, his face was full of wrinkles, and he seemed to be honest and honest.
As for the movie "Hero", he initially just wanted to make a literary martial arts film. He had already finished writing the script, but "Crouching Tiger, Hidden Dragon" turned out to be a success.
Lao Mouzi was very depressed and didn't want to take pictures anymore.
Then Jiang Zhiqiang from Anle Pictures encouraged it, saying that it can be made. The market is very good now, and the West is very keen on Eastern martial arts films. I will find overseas distribution for you and find actors for you. Do you want Tony Leung? Do you want Maggie Cheung? Do you want Jet Li? ?
Zhang Yimou, wow!
Then let’s talk about the egg, let’s shoot it!
So there was "Hero". If you look at its story and the dramatic structure of Rashomon, it seems a bit awkward for a few people to talk about a topic that can never be explained clearly.
That's right, it's awkward, it's originally the way of a literary film.
The two chatted for a while, and suddenly someone came in: "Mr. Zhang, people from 99 Network are here."
"Ask them to wait a moment, I'll be there right away."
"OK!"
Zhang Yimou was surprised: "Have you contacted the Internet to promote it?"
"Of course the Internet needs to be promoted, but what they want to talk about is the text message business. I didn't expect that text messages can still be a business. I'm not unfamiliar with this. Do you remember Yu Jiajia from Beiqing News? He changed his career and became a boss."
"Then I'll go take a look. Anyway, it's okay."
The two of them left the office and went to the reception room. They saw a man and a woman. The man was very young and the woman was Yu Jiajia.
"Oh, I should call you Mr. Yu, right?"
"I've seen you outside. What did you call me before? What do you call me now?"
Yu Jiajia came over to shake hands and introduced Yao Yuan. Yao Yuan smiled and said hello: "Mr. Zhang, Director Zhang, it's our first meeting. It's a great honor!"
He looked at the other person, Zhang Weiping was a high-profile businessman.
Zhang Yi's face has been the same for decades, and it is full of stories at a glance. "Hero" started history, the opening ceremony of the Olympic Games reached its peak, and then was hacked countless times. The Winter Olympics regained its glory...
It's a pity that he was not saved in the late festival, and Liu Haocun kept praising him for saving his life.
Hmm~ Why doesn’t it count???
They didn't know much about the SMS business. After Yao Yuan and Yu Jiajia explained it and presented the company data, Zhang Weiping was actually very excited.
Because this thing is not a traditional media, I didn’t arrange it at all, it was unplanned.
It doesn't matter if it's unplanned. It seems that the other party is quite capable and the price is about the same. But due to the habit of businessmen, I still have to say:
"Let us think about it and get back to you as soon as possible!"
"Okay, I hope we can cooperate."
Yao Yuan and Yu Jiajia left.
The two returned to the office and continued chatting. After a long time, Zhang Weiping received a call. After saying a few words, his expression suddenly changed. He hummed and laughed, and hung up with a grimace.
"'Hero' is so delicious, I even grabbed a text message."
"who is this?"
"My surname is Zhou. My grandfather and father are both high-ranking officials. We can't afford to offend him anyway. I want to start my own business on the Internet, and I also want the authorization for "Heroes"."
"Isn't that a car crash?"
"Yes, this happened!"
Zhang Weiping sat on the sofa, scratching his head: "99 Network feels very powerful. This young master has just established the company a few months ago. I have met twice before, so I came to find him. Alas..."
Zhang Yimou doesn't speak, he is not good at this.
Zhang Weiping struggled for a moment, then stood up and said: "Forget it, Master, we can't afford to offend you, so we can only reject that house."
………………
When Yao Yuan and Yu Jiajia received the call, they were baffled.
I thought Zhang Weiping made a typo.
Because we were having a good conversation at the time, and the other party was obviously moved, so I couldn’t say no, and there was no valid reason.
Yao Yuan stopped Yu Jiajia, picked up the phone, and said: "Mr. Zhang, you don't need to talk about it now, just listen to me... First of all, we had a very pleasant chat at the time, and this was not my illusion, we were both mature businessmen.
, I can describe it as tacit.
You can see my sincerity, I can see your intention, but just one day later, you said that text messaging is not appropriate. This, haha... I am afraid that when "Heroes" is promoted on a large scale, you will change to another one.
One family, right?”
"Brother, I can't hide it from you!"
Zhang Weiping was also helpless and said: "A family did come to the door. I can't refuse. I'm not being particular this time."
"It's okay, it's common in doing business, but I'm curious, can you tell me the name of the company?"
"Well……"
Zhang Weiping hesitated.
"Anyway, I'll find out later, so you guys have to promote it!"
"Air Network."
"Kong Kong Network? Okay, I hope to cooperate with you in the future."
Yao Yuan hung up the phone and turned around. Yu Jiajia had already searched online, and then called to ask. She also had many friends.
"It was established in March this year. The boss is Zhou Yunfan. Oh, we have a rival! Let's have a business war! I asked Sun Jianjun to bring someone over!"
Let’s have a business fight!
Yao Yuan searched for Zhou Yunfan in his mind. After this guy founded Kongkong.com, he made his first money from "Heroes", but he quit after a few years and became an official.
That's right, becoming an official.
He successively served as the deputy mayor of a certain district, the general manager of Zhongguancun Development Group, and finally became a director of the Ministry of Science and Technology, so he is not as well-known in the Internet industry as the second horse and Rebus.
But they are in charge!
"Um……"
Yao Yuan touched his chin. He was not angry about being robbed of his business. This person is very useful. Doing the Internet is not about killing people, but relying on human connections and sophistication.