Cheng Yixiao is a native of Tieling, the big city at the end of the universe. He graduated from the School of Software of Northeastern University.
In 2011, he created a small tool called GIF Kuaishou, which was specially used to create GIF animations. The users mainly came from Weibo and Space.
Around the end of 2012, Cheng Yixiao tried communityization, but it didn't go well because the community market was too saturated.
A year later, he started to add audio to the product, but the effect was not good. But when he thought about it, adding animation to sound, isn't this just a short video?
So the second transformation was launched, into a short video community, and the success was even worse, with daily activity plummeting to 10,000 people. It was too early, and users’ mobile devices and Internet habits were not suitable for the growth of short videos.
Later, Cheng Yixiao met Su Hua. Su Hua was a human being with a relatively rare surname.
He graduated from Tsinghua University and was responsible for search and recommendation algorithms at Google and Baidu. He then joined Cheng Yixiao's team, and GIF Kuaishou was renamed Kuaishou.
Thanks to Su Hua’s algorithm addition, there are more and more Kuaishou users.
In the early days of Kuaishou, the atmosphere was relatively small and fresh, far from the painting style of later Lao Tie 666, until a person came in, this person's name is: MC Tianyou!
It was very popular in the first few years. It was he who brought up the image of Northeast China as "heavy industry barbecuing, light industry shouting wheat". Later, he described drug abuse in detail in his raps and was banned.
Tianyou started out as a live broadcaster. He posted his shoutout clips on Kuaishou. Many people liked them, and his live broadcast fans also grew.
So other anchors from Northeast China followed suit and signed up for Kuaishou one after another, which brought Kuaishou's earthy style of painting to life.
At that time, the live broadcast craze was rising, and Kuaishou also opened the live broadcast function. Now, people from the Northeast have found an organization. The screen is full of social shaking, big brother and little brother, luxury cars, beautiful women and money, topless legs and tattoos, smoking and smelling fragrance...
…
Then there is no limit anymore, and they will do anything for traffic and rewards. Men eat shit, lick bloody sanitary napkins, women insert electric rods, and pee on the spot. It's all trivial.
In 2015, Kuaishou already had a group of loyal users.
But it will take off next year after live broadcasting is launched. And next year Douyin and Huoshan Video will also be released, so 2016 is considered the year of the rise of short videos.
Douyin in the south, Kuaishou in the north, there is a crater in the middle!
To be honest, Kuaishou has obviously fallen behind in later generations. One of the reasons is that its style was wrong when it started. The old guys called 666 helped Kuaishou earn traffic, but they also created a stereotype.
Kuaishou was also aware of this problem, and later deliberately increased the review to de-vulgarize it.
As a result, the veterans who had their accounts banned quit working. In 2017, a sister from Hebei came to Kuaishou headquarters. The security guard at the entrance was heavily guarded. The sister made a fuss for three days, crying and asking to see the leader.
Su Hua and Cheng Yixiao were too frightened to say anything. They forbade employees from calling "General" and pretended to be ordinary employees.
In the era when Yao Yuan was reborn, he used Douyin himself, but being in the Northeast, he felt that there were so many Kuaishou users around him. His painting style was still the same, and he was still the same old guy.
As mentioned earlier, killing Matt is an unbearable pain for young people at the bottom.
In fact, Shamate has not disappeared, it has just moved its position...
………………
"I drink wine and get drunk when I am drunk. When I get drunk, I pair up the beautiful woman. My eyes are alone and follow each other. I just hope that one day we can return together!"
On the screen of the mobile phone, it is MC Tianyou's "One Person Drinks and Gets Drunk".
It has exceeded 3 million likes. It is the most popular work since the birth of Kuaishou, and it is also the biggest Internet celebrity of Kuaishou now.
This is the Tsinghua Science and Technology Park near Wudaokou, where Kuaishou Company is located. Su Hua and Cheng Yixiao looked at the data with joy on their faces, feeling that netizens have faith and the country has hope.
"Should we hold a New Year's Eve party, like Maiwo did, and give awards to these internet celebrities?"
"No, can you imagine these people wearing suits and dresses and walking on the red carpet? And then performing a show, and as soon as you start talking, I'll give you the whole job?"
"Uh, that's right."
"But I think the live broadcast industry is really hot now. We can also launch live broadcast services. The big anchors have very good traffic drainage effect, and there is also gift sharing, which can increase revenue."
"That's okay, I'll start right away."
Although Kuaishou has a certain audience, it is still a relatively small company in nature. Su Hua and Cheng Yixiao settled the matter in a few words.
It was noon and they were eating, chatting while eating.
"Why do you think Boss Yao wants to see us?"
"There's no need to invest in this! Our potential can no longer be hidden."
"When I was in school, I would go to Maiwo all the time, and Boss Yao was considered a spiritual idol. I didn't expect that we would be able to interact with each other after starting my own business. Boss Yao has a good reputation for investing. He only paid for it and didn't care about anything else."
"Who among the college students of our generation didn't grow up in a wheat house? I even played "The Legend of Jianghu"!"
"Then you are an old user. It should have been the first goddess competition at that time..."
Maybe everyone doesn't realize how much influence the 99 series has on young people. It really cuts off one generation after another, endlessly.
After chatting for a while, Cheng Yixiao suddenly said: "What if, I mean what if, what if Boss Yao wants to acquire it?"
"Acquisition?"
Su Hua stopped with his chopsticks and considered, "It's not that easy. We have raised capital, but other shareholders won't agree."
"Then do you agree?"
"I definitely disagree! Business is business, and Commander Yao is not easy to do."
"That's fine. We have to unite our front first so that we don't have any differences later."
After dinner, it was about three o'clock in the afternoon.
It's time for afternoon tea.
Tsinghua Science and Technology Park brings together a large number of young entrepreneurs, successful ones, failed ones, job applicants, and those who want to invest. It is very lively coming and going every day.
This group of people are born with white-collar attributes, and the service industry is also very developed. There are several coffee shops nearby.
Su Hua and Cheng Yixiao left the company and went to a coffee shop near the south gate. When they entered, they could feel the chatter inside. There was also a little girl holding a book happily, as if she was about to be signed by a celebrity.
"..."
The two looked at each other and walked inside.
Sure enough, the hot man had been waiting for a long time. Perhaps his aura was too dazzling, so he simply sat there drinking coffee, exuding the air of a rich man.
"Mr. Yao!"
"Mr. Yao!"
Yao Yuan raised his eyes, stood up with a smile, and stretched out his hand: "You are younger than I thought you are here. At my age, I can say that you are young and promising!"
“I’m serious, you are our idol in entrepreneurship!”
"Yes, the entire science and technology park is following your example!"
"Then you didn't post my photo, right?"
"They wanted to post it, but it's a pity that you took too few photos. You look like a gambling god."
"Ha ha!"
Su Hua was born in 1982, Cheng Yixiao was born in 1985, and Yao Yuan was born in 1980. They have a common language and their first impressions were good.