A group of main creatives are having a meeting, Yi Xiaoxing's bald head is shining, on the left is Bai Ke, on the right is Liu Xunzimo, as well as Lao Shi, Xiao Ai, Zhang Benyu, etc., all of them have strange bones.
Their productions "Never Expected" and "Report to the Boss" have received more than 1 billion views in total, and they are well-deserved to be the first person in short dramas.
This year, another big movie of the same name was released, "Unexpectedly", starring Yang Zishan, Bai Ke, Chen Bolin, Ma Tianyu and others.
It tells a series of stories about a local goblin, Wang Dachui, who met Tang Monk and his disciples... Look, it's Journey to the West again, and they've all been ripped off!
It has already been released, with a box office of more than 300 million, which is not satisfactory.
"I called you here today because of a matter. Maili gave me a contract. After I read it, I will highlight the key points..."
Yi Xiaoxing held up a thin piece of A4 paper and said: "Commander Yao is going to start another short video platform MiDou, and the copyrights of MaiLi and MiDou will be shared in the future.
We can go to MiDou to post content, but we also have to agree with others to cut our content and post it. Correspondingly, MiDou will also reward us with traffic, which is more money than MaiLi.
It’s just such a thing, what do you think?”
"Are they all UP owners?"
"Yes, all UP owners in Maili must sign. If you don't sign, it's not mentioned in the contract, and you will probably be put in the shoes of others."
"Then what are we talking about? Just sign it!"
"Although the overlord terms are a bit strict, it is actually beneficial to UP owners. They can get two bonuses and have an additional exposure platform."
"Wow, you Ah Q did a great job!"
"Otherwise, what should we do? We break away from 99 Entertainment? If we leave today, we will be banned tomorrow. 99 Entertainment acts domineeringly, but the benefits it deserves are not less. Anyway, I am quite satisfied."
"I asked Mr. Xu about this..."
Yi Xiaoxing knocked on the table and said: "Mr. Xu said that Commander Yao wants to open up a short video track, which may be more popular than Mai Li in the future.
What we got is an A-level agreement, which will allocate a lot of resources. This treatment is only given to 18 companies, including our opponent "Chen Xiang Six and a Half".
We have already tested the waters of theatrical films, and it is obvious that there are many shortcomings. If we forcefully shoot it again, I am afraid that the reputation will be ruined.
You guys are tired of filming short plays, so why not change the platform and let's go to Midou to shoot a short play of a few minutes or even one minute, which may stimulate new inspiration.
When the accumulation is mature, we will make TV series and theater movies, what do you think?"
There is a joke about Wanhe Tianyi: they make short videos when long videos are popular, and they make long videos when short videos are popular.
Similar is Dapeng's "Diaosi Men".
In fact, this is wrong. They make short videos and long videos with masterpieces, which is not out of date. If they started on Douyin, they might not be able to make theater movies, but would be selling goods...
"As usual, let's vote by a show of hands!"
"Okay, passed!"
"Next stop, Mi Dou!"
And so on.
Maili's UP main circle has caused a wave of discussion, and everyone is discussing this thing. Some people are ready to make a move, and some people are complacent - this is actually the outlet.
When the short video trend came, many people made money, making jokes and short plays, showing off their big white legs, and their lives were prosperous.
Speaking of online articles alone, they are also related to short videos.
Condensing the content of a book into one minute can arouse people's interest in reading.
"The ten-year period has come, please ask the Dragon King to come out!"
"The God of War returned and found that his five-year-old daughter was sleeping in a doghouse. In anger, one hundred thousand retired soldiers from China rushed over... and built a doghouse for him next to him!"
It looks like nothing, but this is also called skill.
In short, many people smelled an unusual smell due to such actions inside 99.
Including old rivals Alibaba, Tencent, Baidu, and Kuaishou, which is about to become a new enemy, they are all keeping their eyes on 99. Making short videos is not uncommon, the key is what kind of short videos you make.
…………
Inside the office.
A "Jinggangshan" painting has become a new decoration. The painting is very large, with a size of 181×129cm, and it just takes up the blank wall next to the bookcase.
To collect calligraphy and paintings, it is best to wrap them in kraft paper and put them in a sealed box, and pay attention to drying, insect-proofing, etc. But Yao Yuan bought it just for viewing, so he framed the painting, bordered it with silk, and put it in a picture frame
, embedded in the wall.
At this moment, he was holding a magnifying glass and trying to study it decently. In fact, he didn't understand shit, so he asked: "How does this painting look like?"
"It's very good. Why did you buy it?"
“My daughter loves it!”
"ah?"
"My daughter likes Jinggangshan, so I bought it. What are you talking about?"
"whispering sound!"
Liu Weiwei rolled her eyes. She had been so tired recently and had lost weight. She asked: "Seriously, the Mi Dou material is almost ready. When do you plan to put it online?"
"When will "Charlotte" be released?"
"December 10th!"
"Where's "The Secret of Seeking the Dragon"?"
"Number 18!"
"Then let's go one week in advance and it will go online on the 3rd."
"Is one week enough?"
"If you don't look at our ecosystem, if you can wipe out the entertainment industry in a week, what's the point of launching an APP? By the way, I just give you a small goal, 30 million users in 7 days, can you achieve it?"
"I will allocate resources?"
"Of course, you are the CEO!"
"able!"
Liu Weiwei gritted her teeth and said, "But you seem to have overlooked one thing, copyright!
Many of our slices are from iQiyi, Tencent, Youku, Sohu, and Mango. If someone investigates, there is no way to blur them out."
"Then do you think, with my virtues that everyone in the world is the enemy of me, they can give me authorization?"
"Well……"
"What's more, I also alerted the snakes and let them know that I was up to something."
"What do you mean?"
Yao Yuan motioned for her to sit down and talk in detail. Jiang Chao enthusiastically offered tea. Liu Weiwei twitched the corner of her mouth. She clearly knew the truth, but she still had to pretend not to know. This feeling was very embarrassing.
"..."
Yao Yuan also glanced at him, "You have quite the potential to make a fool of yourself. I'll let you go on a blind date some other time, and your marriage will be more secure."
"Back then, when video websites were rising and the heroes were fighting, everyone was engaging in piracy. Did they have no copyright awareness? Of course not, but they actively ignored it, because in those days, they paid attention to genuine content and couldn't make videos at all.
Later, the situation gradually settled down, with only a few companies left. Coupled with the tightening of policies, these people began to call for genuine products again.
It's the same now. The law doesn't clearly stipulate the infringement of short videos. Of course I can sue you. It will take a year to litigate, and if you win, you will lose millions. Does it make sense?
With this time, those big manufacturers might as well make short videos themselves.
Because this is a new track.
Only when they can't defeat me will they pick up legal weapons. At this time, new laws and regulations should be introduced to clarify the infringement of short videos.
So what we have to do:
The first one is to continue to accumulate long-form video and music copyrights. This is the basic plan.
Second, strictly crack down on infringements on your own platform. For example, I put a lot of effort into making a joke, but you used technical means to take it off and treat it as your own. What’s even more annoying is that your data is better than mine!
This kind of behavior must be severely punished, and we must protect creators."
"I understand, leave it to me!"
Liu Weiwei's excellence lies in her super execution ability, she gets up and leaves.
Yao Yuan picked up the magnifying glass and continued to pretend...